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Added 3 mins ago
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- Full-time
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Stantec

Manager, Content Marketing

300-10220 103 Avenue NW, Edmonton, AB, T5J 0K4, Canada

Full-time

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Job details

Job type: Full-time
Working hours: 20 hours per week
Posting language: English
Posted: Nov 9, 2026

Original job description

Your Opportunity

The Content Marketing Manager leads Stantec’s enterprise-wide content marketing capability, setting the strategy, operating model and editorial direction for how priority stories, expertise and perspectives are identified, developed and brought to life.

This role combines strategic content leadership, editorial judgment and commercial thinking to create audience value, strengthen Stantec’s brand and reputation, and support business growth. Working across a complex global organization, you will partner with senior business and marketing leaders and teams across Brand, PR, Creative, Performance Marketing and Digital Operations to shape high-impact content and build a strong, scalable content capability.

Your Key Responsibilities

Set and lead the enterprise content marketing strategy, aligning content priorities with brand, reputation, audience and business objectives.
Translate enterprise, regional, business line and sector priorities into a clear and prioritized content agenda.
Act as a trusted strategic advisor to senior marketing and business leaders, influencing priorities and shaping high-value content programs.
Lead an audience-led, story-first approach to identifying, assessing and developing compelling stories across Stantec’s people, projects, expertise, research and market perspectives.
Lead the development of content propositions, narrative frameworks, thought leadership and high-profile editorial programmes.
Serve as the senior editorial authority for strategically important content, setting standards for quality, accuracy and brand consistency.
Establish the operating model, governance, standards and workflows required to deliver high-quality content efficiently and at scale.
Lead prioritization and resource allocation, applying strong editorial and commercial judgment to focus investment on the highest-value opportunities.
Partner with Performance Marketing, Digital Operations, PR and Creative to strengthen content planning, activation, amplification and performance.
Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
Build strong partnerships with senior stakeholders across the organization and contribute as a member of the Enterprise Digital Marketing leadership team.
Manage priorities, resources, budgets and external partners, and lead continuous improvement and change in content marketing practices across a complex global organization.

Qualifications

Your Capabilities and Credentials

Outstanding editorial judgment with exceptional writing, editing, interviewing and storytelling skills.
Strong strategic and commercial thinking, with the ability to connect content decisions to audience and business value.
Deep understanding of contemporary content marketing, editorial strategy and digital storytelling.
Strong people leadership, stakeholder management, prioritization and influencing skills.
Proven ability to advise, influence and constructively challenge senior leaders and build alignment across a matrixed organisation.
Ability to navigate ambiguity, competing priorities and complex business needs while maintaining clear strategic direction.
Ability to build scalable processes and ways of working while preserving creativity and editorial quality.
Working knowledge of SEO, audience insights, content performance and the responsible use of AI in content workflows.
Strong change leadership skills with a focus on collaboration, accountability and continuous improvement.

Education and Experience

Degree or equivalent experience in marketing, communications, journalism, English, content strategy or a related discipline.
10+ years of progressive experience in content marketing, editorial, journalism, communications or a related discipline, ideally within a complex B2B, professional services, agency or similarly matrixed environment.
Significant experience leading content strategy, editorial or content marketing teams and developing specialist talent.
Demonstrated success developing and executing enterprise or organization-wide content strategies connected to audience, brand, reputation and business objectives.
Experience building, evolving or transforming content capabilities, operating models and ways of working.
Strong track record of translating complex subject matter and expert perspectives into differentiated, credible and compelling content.
Experience managing resources, external partners and budgets against strategic priorities.

At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.

Pay Transparency: In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible. Actual compensation for part-time roles will be pro-rated based on the agreed number of working hours per week.

Benefits Summary: Regular full-time and part-time employees (working at least 20 hours per week) will have access to health, dental, and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock purchase program, group tax-free savings account, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off.

Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program, and group tax-free savings account.

The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

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More about this job

Responsibilities

The Content Marketing Manager leads the enterprise-wide content strategy, setting editorial direction and operating models to support business growth. This role involves partnering with senior leaders to develop high-impact content programs while managing resources and cross-functional teams.

Requirements

Candidates must have over 10 years of experience in content marketing, journalism, or communications within a complex organizational environment. A degree in a related field and strong strategic, editorial, and leadership capabilities are required.

Skills

Content marketing strategy
Editorial judgment
Storytelling
Strategic leadership
Stakeholder management
Content planning
Digital storytelling
SEO
Audience insights
Content performance
AI content workflows
Change leadership
Budget management
B2B marketing
Thought leadership
Brand management

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness program
Health care spending account
Wellness spending account
Employee stock purchase program
Group tax-free savings account
Life insurance
Accidental death & dismemberment insurance
Short-term disability
Long-term disability
Emergency travel benefits
Tuition reimbursement
Professional membership fee coverage
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Content Marketing
Editorial Strategy
B2B
Professional Services
Thought Leadership
SEO
Digital Operations
Performance Marketing
Brand Strategy
Governance
Resource Allocation
Change Management
Storytelling
Content Agenda
Matrixed Organization
Audience Insights
AI
Content Workflows
Marketing Strategy
Communications
Journalism
Stakeholder Engagement
Enterprise Strategy
Content Capability
Editorial Standards

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