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Stantec

Manager, Performance Marketing

300-10220 103 Avenue NW, Edmonton, AB, T5J 0K4, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Working hours: 20 hours per week
Posting language: English
Posted: Nov 9, 2026

Original job description

Your Opportunity

The Performance Marketing Manager sets and leads Stantec’s enterprise-wide performance marketing and investment strategy, shaping how paid media, SEO, organic social and advocacy reach priority audiences, optimize investment and deliver measurable business and marketing outcomes.

Leading an integrated team, you will translate enterprise and business priorities into evidence-led audience, channel and media strategies. You will set investment priorities and provide strategic direction on where, when and how Stantec should reach priority audiences, while serving as a trusted advisor to senior marketing and business leaders on audience strategy, channel effectiveness, media investment and performance.

Your Key Responsibilities

Set and lead the enterprise performance marketing and investment strategy across paid media, SEO, organic social and digital campaign performance.
Translate enterprise and business priorities into measurable audience, channel and investment strategies, directing investment toward the highest-value opportunities.
Provide strategic oversight of significant media investment, establishing governance and performance expectations and redirecting investment based on evidence and expected value.
Set and lead Stantec’s enterprise SEO and discoverability strategy, using audience search behavior and intent to inform content, digital experience and performance marketing priorities.
Lead the enterprise organic social strategy and set the strategic direction for practitioner and employee advocacy, including governance, adoption and enterprise standards.
Own the strategic interpretation of campaign, social, search and media performance, translating insights into recommendations on channel strategy, audience priorities and future investment.
Establish a culture of evidence-led experimentation, testing and continuous optimization across channels and campaigns.
Partner with Content Marketing, Digital Operations, Talent Brand and Recruitment Marketing to deliver integrated audience, channel and campaign strategies.
Act as a trusted advisor to senior marketing and business leaders on media investment, channel performance and emerging digital opportunities.
Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
Manage priorities, resources, significant media budgets and external partners, making informed investment and resourcing decisions based on enterprise priorities and performance.
Lead change and capability adoption across performance marketing, strengthening enterprise approaches, standards and ways of working.

Qualifications

Your Capabilities and Credentials

Deep understanding of performance marketing, paid digital media, organic social, SEO and digital campaign performance.
Strong strategic planning, investment prioritization and commercial decision-making capability.
Strong analytical capability, with the ability to translate complex performance data into clear recommendations and action.
Strong understanding of SEO and its relationship with content, audience behavior and website performance.
Strong working knowledge of relevant advertising, social and performance marketing platforms, including LinkedIn, Meta, Instagram, YouTube and X.
Working knowledge of social management and advocacy platforms, including Hootsuite and Parliament.
Strong strategic judgment, with the ability to navigate ambiguity, competing priorities and complex stakeholder needs.
Excellent people leadership, stakeholder management and influencing capability.
Demonstrated ability to lead enterprise change and build alignment across marketing, content, digital and business stakeholders.
Ability to balance innovation and experimentation with commercial discipline, brand standards and responsible investment.

Education and Experience

Degree or equivalent experience in marketing, digital marketing, communications, business or related discipline.
10+ years of progressive experience in performance marketing, digital marketing, integrated media or related disciplines, ideally within a complex global organization or agency environment.
Significant experience leading multidisciplinary performance marketing teams and developing specialist capability.
Demonstrated success developing and executing enterprise or organization-wide performance marketing, audience and media strategies.
Demonstrated expertise across paid digital media, SEO, organic social and digital campaign measurement.
Proven experience managing significant digital media investments and budgets across multiple campaigns, audiences or markets.
Demonstrated experience making strategic investment and prioritization decisions based on audience insight, performance evidence and business objectives.
Proven ability to advise, influence and constructively challenge senior marketing and business stakeholders.
Experience building, evolving or transforming performance marketing capabilities, operating models and ways of working.
Experience in B2B, professional services or complex consideration-led marketing is advantageous.

At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.

Pay Transparency: In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible. Actual compensation for part-time roles will be pro-rated based on the agreed number of working hours per week.

Benefits Summary: Regular full-time and part-time employees (working at least 20 hours per week) will have access to health, dental, and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock purchase program, group tax-free savings account, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off.

Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program, and group tax-free savings account.

The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

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More about this job

Responsibilities

The Performance Marketing Manager leads the enterprise-wide performance marketing and investment strategy across paid media, SEO, and organic social channels. They are responsible for translating business priorities into measurable audience strategies while managing significant media budgets and leading a high-performing specialist team.

Requirements

Candidates must have 10+ years of progressive experience in performance marketing, digital media, or related disciplines within complex organizations. A degree in marketing, communications, business, or a related field is required, along with strong analytical, leadership, and stakeholder management capabilities.

Skills

Performance marketing
Paid digital media
SEO
Organic social
Strategic planning
Investment prioritization
Analytical capability
Stakeholder management
People leadership
Digital campaign management
Budget management
Audience strategy
Content marketing
Digital operations
Recruitment marketing
Change management

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness program
Health care spending account
Wellness spending account
Employee stock purchase program
Group tax-free savings account
Life insurance
Accidental death & dismemberment insurance
Short-term disability
Long-term disability
Emergency travel benefits
Tuition reimbursement
Professional membership fee coverage
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Paid Media
SEO
Organic Social
Digital Strategy
Investment Strategy
Audience Strategy
Campaign Performance
LinkedIn
Meta
Instagram
YouTube
X
Hootsuite
Parliament
B2B Marketing
Professional Services
Data Analysis
Budget Management
Stakeholder Management
Leadership
Digital Transformation
Marketing Strategy
Media Investment
Content Marketing
Digital Operations
Talent Brand
Recruitment Marketing
Evidence-led Experimentation
Governance

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