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Added 25 days ago
Digital Merchandising&Analytics
Rogers Communications
Toronto, ON
Digital Merchandising & Analytics (Today's Shopping Choice)
Added 1 day ago
E-Commerce Coordinator
TallGrass Natural Health
Vancouver, BC
Full-time
TallGrass Natural Health is looking for an E-Commerce Coordinator to support organic growth, on-site conversion, and merchandising execution across our portfolio of six direct-to-consumer…
Added 2 days ago
Associate Director, Business Services
Okanagan College
Kelowna, BC
…environment, the Associate Director supports service modernization, digital transformation, business continuity, and operational excellence. The role leads managers and supervisors and…
Added 1 day ago
eCommerce Program Manager, Branded Merchandise
BDA, LLC
Waterloo, ON
Full-time
Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
Added 1 day ago
eCommerce Program Manager, Branded Merchandise
BDA, LLC
Toronto, ON
Full-time
Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
Added 2 days ago
Senior Digital Marketing Manager
Church & Dwight Co., Inc.
Mississauga, ON
Full-time
Partner with Sales teams to grow and optimize eCommerce revenue through search, retail media, promotions, digital merchandising, advertising, analytics, and innovation initiatives.
Added 1 day ago
Customer & Data Online Specialist
Revlon Corporate
Mississauga, ON
$65,000 to $80,000 CAD / year
Strong understanding of SEO, digital analytics, and online merchandising.
Added 1 day ago
E-Commerce Coordinator
Silk & Snow
Toronto, ON
Full-time
Comfort working with modern digital tools and platforms, including Shopify, WordPress, Figma, Google Workspace, and other marketing or analytics platforms.
Added 2 days ago
Ecommerce Manager
Shiseido
Markham, ON
$85,000 to $95,000 CAD / year
Full-time
Direct Reports: Ecommerce Specialist, Online Merchandising Specialist
Added 2 days ago
E-Commerce Coordinator
Techo-Bloc
Longueuil, QC · Saint-Hubert, QC
Full-time
Identify opportunities to improve navigation, online merchandising, and the digital customer experience - and proactively bring them forward rather than simply pointing them out.
Added 3 days ago
Specialist, Integrated Marketing
Groupe Dynamite, Inc Garage
Mont-Royal, QC · Ville Mont-Royal, Quebec
Full-time
…planning and ensure the successful execution of content on all digital channels including the website, mobile app, emails, SMS, and web and push notifications. You will also be responsible…
Added 2 days ago
Senior eCommerce Key Account Manager
Fast Pace Employment
Markham, ON
Full-time
Partner with suppliers, marketing teams, and external agencies to optimize digital merchandising, Amazon content, A+ Content, keywords, imagery, Amazon Ads (AMS), DSP, search performance,…
Added 4 days ago
Search Experience Specialist
Vacances Air Canada Vacations / Air Canada Rouge
Montreal, QC
Experience or exposure to ecommerce, search analysis, digital merchandising, SEO, or website quality assurance.
Added 3 days ago
Specialist, Integrated Marketing
Groupe Dynamite
Mont-Royal, QC
Full-time
…planning and ensure the successful execution of content on all digital channels including the website, mobile app, emails, SMS, and web and push notifications. You will also be responsible…
Added 3 days ago
eCommerce Program Manager, Branded Merchandise
BDA
Waterloo, ON
Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
Added 4 days ago
Category Manager
Mars
Bolton, ON · BOL-Mars Canada Inc.
Full-time
…into actionable recommendations across assortment, shelving, merchandising and modular development to drive category performance. Serve as trusted advisor to the customer while partnering…
Added 3 days ago
Account Manager - Automotive
EDealer
NB · New Brunswick, Canada
$60,000 to $80,000 CAD / year
Full-time
…learn, grow and make a difference. Today we are focused on Merchandising Automation and Vehicle Optimization. Consistent with our long-term goals, our objective is to reduce the time…
Added 5 days ago
Marketing & Ecommerce Specialist - On-site
Coffee Addicts Inc
Calgary, AB · Greater Calgary Metropolitan Area
Full-time
Own day-to-day updates and merchandising across our ecommerce stores
Added 6 days ago
Retail Media Marketing Co-op (4 months)
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Halifax, NS
Partner with cross-functional teams (eCommerce, merchandising, analytics) to gather inputs and ensure smooth campaign delivery
Added 6 days ago
Senior CRO Manager (On-site in Dubai)
Puffy
Canada
Full-time
…optimization with authority over the experimentation roadmap, UX and merchandising direction, purchase-journey design, and the optimization backlog, reporting directly to the VP Digital…
Added 11 days ago
Ecommerce Specialist
Pehr
Toronto, ON
Full-time
Work closely with Brand Marketing, Digital Marketing (Acquisition & Retention), Merchandising, Product and Creative teams to ensure cohesive messaging and full-funnel alignment
Added 15 days ago
Category Assistant, Prestige Beauty
Loblaw Companies Limited
Toronto, ON
Full-time
Prepares and submits worksheets for flyers, various merchandising plans and seasonal spreadsheets to include accurate estimates, sales, deal and retail information.
Added 16 days ago
Assistant Manager, Digital Merchandising
RONA
Boucherville, QC
Full-time
Digital merchandising associate manager will own all direct-fulfillment programs, online integration of core merchandising strategies, and optimization of product assortments to create…
Added 11 days ago
Business Value Consultant
Coveo
Montreal, QC · Quebec, QC
Your mission? Analyze customer business performance, craft tailored solutions aligned with their digital objectives, and provide high-level strategic guidance. You’ll take the lead on…
Added 19 days ago
Account Strategist Manager
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Halifax, NS · Mississauga, ON
Monitor the latest trends in digital media and RMN (e.g., channels, ad formats and tech) to improve campaign performance and provide recommendations on how to leverage new tools/services…

Staples Inc.

Director - Digital Marketing

Richmond Hill, ON, Canada

Job type: Full-time
Experience: 5+ years of people leadership experience, including leading managers and/or multi-disciplinary teams.
Posting language: English
Posted: Aug 10, 2026

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Original job description

Some of what you will do:

The Director, Digital Growth & Media Marketing is responsible for leading Staples Canada's digital growth strategy, media investment, customer lifecycle marketing, and social media ecosystem across B2C and B2B. This role is accountable for driving customer acquisition, engagement, retention, traffic, and revenue through a portfolio of paid, owned, and earned channels.

The Director will lead teams responsible for performance media, SEM, CRM and email marketing, paid and organic social media, marketing technology, and digital marketing effectiveness. This leader will partner closely with Integrated Marketing, Creative & Production, Analytics, eCommerce, Digital Experience, and Business (i.e. B2B, Merchandising, Digital, Services) teams to ensure digital investments drive measurable business outcomes and support enterprise growth objectives.

As a member of the Marketing Leadership Team, this role will champion innovation, customer-centric marketing, personalization, and data-driven decision making while advancing Staples Canada's digital marketing capabilities.

Specifically, You Will:

Digital Growth Strategy & Marketing Transformation

Lead the digital growth strategy across B2C and B2B, ensuring paid, owned, and earned channels are aligned to enterprise revenue, traffic, customer acquisition, engagement, and retention goals.
Advance Staples Canada’s shift toward a more digital-first, customer-centric marketing organization through clear roadmaps, capability building, test-and-learn practices, and cross-functional adoption.

Performance Media, SEM & Full-Funnel Investment

Oversee performance media strategy across search, shopping, display, programmatic, paid social, affiliate, retail media, and other growth channels.
Set investment strategy and budget allocation by business objective, audience, funnel stage, and expected return, balancing customer acquisition, demand generation, profitability, and brand-building outcomes.
Lead agency, platform, and partner relationships to ensure media plans are strategically sound, commercially efficient, and aligned to business priorities.

CRM, Email & Customer Lifecycle Marketing

Lead CRM, email, SMS, and lifecycle marketing strategies that deepen customer engagement, increase retention, and drive profitable sales across key customer segments.
Accelerate personalization, automation, segmentation, and triggered communications using customer data, behavioural insights, and marketing technology capabilities.
Develop differentiated lifecycle strategies for B2C and B2B audiences, including business customers (e.g. Preferred Customers, Small Medium Businesses, Enterprise Businesses) and other high-value segments.

Paid & Organic Social Media Ecosystem

Own the strategic direction for paid and organic social media, ensuring Staples Canada builds an integrated, brand-right, performance-oriented social ecosystem.
Partner closely with Integrated Marketing, Creative & Production, PR/Communications, and agency partners to align social content, community engagement, campaign amplification, and performance optimization.

Marketing Technology, Personalization & Digital Effectiveness

Lead the identification, evaluation, business case development, and optimization of marketing technology capabilities that enable personalization, automation, audience activation, measurement, and channel efficiency.
Partner with eCommerce, Digital Experience, Analytics, IT, and external vendors to improve digital marketing effectiveness across the customer journey.

Cross-Functional Planning, B2B/B2C Growth & Business Partnership

Act as a strategic partner to business, marketing, merchandising, eCommerce, digital experience, and services stakeholders to ensure digital investments support enterprise priorities.
Develop scalable approaches that support both B2C and B2B growth, with sufficient focus on business customer acquisition, nurture, retention, and account-based or segment-led marketing opportunities.

Some of what you need:

University degree in business, marketing, commerce, digital marketing, analytics, or a related discipline.
MBA or advanced education in marketing, business, digital transformation, analytics, or related field considered an asset.
Deep knowledge of digital growth marketing across paid, owned, and earned channels, including performance media, SEM, CRM/email, paid and organic social, and lifecycle marketing.
Strong understanding of B2C and B2B customer acquisition, engagement, retention, demand generation, and full-funnel marketing strategies.
Demonstrated expertise in media investment strategy, budget allocation, channel optimization, agency management, and marketing performance measurement.
Strong analytical capability with the ability to interpret marketing, customer, digital, and financial metrics and translate insights into clear business recommendations.
Knowledge of marketing technology, personalization, segmentation, automation, first-party data activation, and customer journey orchestration.
Familiarity with key digital and marketing platforms such as Google Ads, Google Analytics, paid social platforms, CRM/email platforms, marketing automation tools, and reporting dashboards.
Minimum 10+ years of progressive digital marketing, media, CRM, lifecycle marketing, eCommerce, or growth marketing experience, preferably in retail, omni-channel, B2B/B2C, or customer-led environments.
5+ years of people leadership experience, including leading managers and/or multi-disciplinary teams.
Experience owning significant media, digital marketing, or MarTech budgets with accountability for performance, optimization, and return on investment.
Experience leading agency, platform, vendor, and technology partner relationships.
Experience building or scaling digital marketing capabilities, personalization programs, lifecycle marketing strategies, or test-and-learn operating models.
Experience partnering cross-functionally with eCommerce, analytics, merchandising, creative, integrated marketing, IT, and business stakeholders to deliver measurable business outcomes.

Physical demands/working conditions:

Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.

Some of what you will get:

Associate discount
Health and Dental benefits
RRSP/DPSP
Performance bonuses
Learning & Development programs
And more...

We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.

About the Team

At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.

We are building an inclusive and diverse team

Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.

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More about this job

Responsibilities

The Director of Digital Growth & Media Marketing leads the digital growth strategy, media investment, and customer lifecycle marketing across B2C and B2B channels. This role manages performance media, CRM, social media ecosystems, and marketing technology to drive customer acquisition, engagement, and revenue.

Requirements

Candidates must have a minimum of 10+ years of progressive experience in digital marketing, media, or growth marketing, with at least 5 years in people leadership. A university degree is required, while an MBA or advanced education in a related field is considered an asset.

Skills

Digital growth strategy
Performance media
SEM
CRM
Email marketing
Social media marketing
Marketing technology
Budget allocation
Customer lifecycle marketing
Data-driven decision making
Agency management
Personalization
Automation
Analytics
B2B marketing
B2C marketing

Benefits

Associate discount
Health and Dental benefits
RRSP/DPSP
Performance bonuses
Learning & Development programs

Visa sponsorship

Not detected in the job text

Keywords

Digital Marketing
Growth Marketing
Performance Media
SEM
CRM
Email Marketing
Social Media
MarTech
Google Ads
Google Analytics
B2B
B2C
Customer Lifecycle
Automation
Segmentation
Data Analytics
Retail Media
Programmatic
Affiliate Marketing
Omni-channel
Account-based Marketing
Budget Management
Strategy
Leadership
Digital Transformation
Test-and-learn
Customer Acquisition
Retention
Demand Generation
First-party Data

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