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Added 1 month ago
SC
Associate Director, Insights & Analytics
Starcom Canada
Toronto, ON
- Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Added 1 month ago
PG
Associate Director, Insights & Analytics
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Added 1 month ago
FC
Content Coordinator Bilingual
Fidelity Canada
Mississauga, ON · Toronto, ON
- Full-time
Experience with interpreting data in adobe analytics (nice to have)
Added 1 month ago
Senior Director of Paid Media
Okta
Toronto, ON
Next-Gen Measurement & Attribution: Partner with Marketing Operations, Analytics, and Data Engineering to advance MMM, MTA, incrementality testing, and closed-loop conversion signals that…
Added 1 month ago
EY-P Global Data Officer
EY
Toronto, ON
…will work with the EY-P Global Innovation Leader and the firm Data Office to support and implement our EY-P Data agenda. The opportunity is for an experienced Director who wants…
Added 1 month ago
B
Director, Enterprise Architecture
Brookfield
Toronto, ON
- Full-time
Evaluate and support enterprise AI, data, and analytics initiatives to ensure alignment with enterprise architecture, infrastructure, security, and operational standards.
Added 1 month ago
BA
Director, Enterprise Architecture
Brookfield Asset Management
Toronto, ON · Brookfield Place
- Full-time
Evaluate and support enterprise AI, data, and analytics initiatives to ensure alignment with enterprise architecture, infrastructure, security, and operational standards.
Added 2 months ago
RB
Manager, Collections
Rogers Bank
Burlington, ON
- Full-time
Proven ability to use analytics and data-driven insights to improve business performance and customer outcomes.
Added 1 month ago
R
Managing Director, Data Product Lead - COO Group
RBC
Toronto, ON
- Full-time
Proven leadership in enterprise data strategy, governance or engineering.
Added 1 month ago
RB
Managing Director, Data Product Lead - COO Group
Royal Bank of Canada
Toronto, ON
- Full-time
Proven leadership in enterprise data strategy, governance or engineering.
Added 1 month ago
R
Managing Director, Data Product Lead - COO Group
RBC
Toronto, ON
- Full-time
Proven leadership in enterprise data strategy, governance or engineering.
Added 1 month ago
H
Sales Director
HCLTech
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
Exposure to cloud, data & analytics, AI, IoT, industrial networks or business process services.
Added 2 months ago
EB
Intern, AI Adoption Operations, Jan - Dec 2027
EQ Bank
Toronto, ON
- Internship
Currently enrolled in or recently completed a post-secondary program in Business, Communications, Information Technology, Data Analytics, or a related field.
Added 2 months ago
S
Delivery Director - Client Delivery
Slalom
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Independently establish and lead program governance models, executive reporting structures, decision frameworks, and risk management practices that enable effective oversight, timely…
Added 2 months ago
AP
Associate Director - Decision Science
Alexion Pharmaceuticals, Inc.
Mississauga, ON
- Full-time
Are you ready to bring publication-grade statistical difficulty and AI-native analytics together to uncover hidden patients, elevate commercial strategy, and improve outcomes for people…
Added 2 months ago
IF
Senior Director, Enterprise Architecture
iA Financial Group (Industrial Alliance)
Montreal, QC
- Full-time
Reporting to the CTO within the CTO Office, the Senior Director, Enterprise Architecture plays a critical role in evolving enterprise architecture from a function primarily focused on…
Added 2 months ago
FC
Data Protection Specialist
Fidelity Canada
Mississauga, ON · Toronto, ON
- Full-time
Knowledge of Data Governance, Data Management, cybersecurity, or information security is an asset.
Added 2 months ago
H
Associate Director, Customer Compensation & Policy
HelloFresh
Toronto, ON
- Full-time
The Associate Director, Customer Compensation & Policy is responsible for the global strategy, architecture, and governance of how HelloFresh compensates customers across all markets and…
Added 2 months ago
Global BMC Managed Services Leader - Director
EY
Toronto, ON
As Global BMC Managed Services (GMS) Director, you will lead the global marketing strategy for GMS, strengthening EY’s market positioning and driving measurable commercial impact across…
Added 2 months ago
FC
Institutional Sales Enablement Specialist Sr
Fidelity Canada
Toronto, ON
- Full-time
This individual is also responsible for overseeing and driving improvements in data quality in Salesforce.com. As the departmental data expert, they would also represent Institutional on…
Added 2 months ago
K
Director - Privacy Office (Deputy Chief Privacy Officer); Head of Advisory and RCM
KOHO
Remote, Canada
- $190,000 to $230,000 CAD / year
- Full-time
- Remote
In collaboration with Legal, own the regulatory compliance management program: horizon scanning, impact assessment, and coordinated implementation of new and amended regulatory requirements.
Added 2 months ago
K
Director - Financial Crime Office (Deputy AML Officer); Head of Regulatory Relations and Testing
KOHO
Remote, Canada
- $190,000 to $230,000 CAD / year
- Full-time
- Remote
We’re looking for an accomplished Director to lead four connected pillars of KOHO’s Compliance function: the Financial Crime Office, Regulatory Relations, Complaints Management, and…
Added 2 months ago
LH
Senior Product Manager, Practice Management
Lifemark Health Group
Brampton, ON · Toronto, ON
- $110,000 to $130,000 CAD / year
- Full-time
Reporting to the Director, Products and Platforms, the Senior Product Manager, Practice Management will play a pivotal role in shaping the future of our core practice management platform,…
Added 2 months ago
Associate Director, Brand & Marketing for Consulting & Alliances Portfolios
EY
Toronto, ON
…marketing function through scalable ways of working, stronger governance, operating discipline, repeatable processes, AI-enabled capabilities, automation and data-driven decision…
Added 2 months ago
AI
Analyst, Investor Relations and Financial Analysis
Axium Infrastructure
Montreal, QC
- Full-time
…operating, and managing infrastructure assets. Axium’s investment strategy focuses on core infrastructure assets with an active approach to operations and asset management and integration…

Starcom Canada

Associate Director, Insights & Analytics

Toronto, ON, Canada

The salary range for this position is $80,000- 90,000 per year. · Full-time

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Job details

Pay: The salary range for this position is $80,000- 90,000 per year.
Job type: Full-time
Experience: 8+ years of experience in marketing analytics, media measurement, research, consulting, or agency/client-side analytics roles.
Posting language: English
Posted: Sep 16, 2026

Original job description

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

Great Places to Work certified three years in a row
Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
2022 Media Agency of the Year
2023 Media Agency of the Year finalist

What We Offer

Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
Extended long weekends throughout the year with an additional day off each long weekend
Wellness & Tech benefits to support what’s most important to you
Birthday leave
Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
Local and Global Mobility within the Publicis Groupe network

Overview

We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the agency’s approach to marketing effectiveness measurement, guide clients through data requirements and model design, translate complex model outputs into clear business recommendations, and ensure MMM insights are embedded into planning, optimization, and investment decisions. The successful candidate will bring media strategy knowledge, measurement experience, client consulting skills, and the ability to lead cross-functional teams and external partners through complex analytics engagements.

Responsibilities

Lead MMM Capability: Own the development and evolution of the agency’s MMM offering, including model approach, data collection process, governance, delivery standards, and client-facing best practices.
Guide Model Design & Measurement Strategy: Partner with clients and internal teams to define business objectives, KPI hierarchy, brand/category structure, base versus incremental measurement needs, and testable hypotheses.
Oversee Data Collection & Readiness: Lead data requirement planning across media, sales, revenue, pricing, promotions, seasonality, macro factors, and other business drivers; ensure data inputs are complete, consistent, and model-ready.
Manage MMM Execution: Work closely with internal analytics teams, data science partners, and external vendors to support model development, validation, output review, scenario planning, and optimization recommendations.
Translate Outputs into Action: Turn model results into clear, practical implications for media investment, channel mix, budget allocation, flighting, diminishing returns, and future planning decisions.
Serve as Senior Client Consultant: Lead client conversations on marketing effectiveness, explain model methodology and limitations, present findings with confidence, and build trust with senior stakeholders.
Integrate Insights into Planning: Collaborate with strategy, planning, investment, performance, and client teams to ensure MMM learnings are connected to broader audience, media, and business strategy.
Build Tools, Templates & Standards: Create scalable MMM briefing documents, data collection templates, QA checklists, output interpretation frameworks, and executive-ready reporting formats.
Advance Measurement Thought Leadership: Stay current on MMM, incrementality testing, attribution, media effectiveness, privacy-safe measurement, and AI-enabled analytics to continuously improve the agency’s measurement practice.
Drive AI Capability Adoption & Development: Identify, test, and scale AI-enabled tools, workflows, and best practices that improve research, analytics, reporting, and knowledge-sharing across the agency.
Support Broader Research & Insights Needs: Contribute to research and insights work as needed, including new business pitches, category and consumer POVs, thought leadership, client requests, and cross-agency strategic initiatives.
Lead & Mentor Team Members: Support the growth of managers, specialists, and analysts by providing coaching, quality control, project guidance, and capability-building across MMM and analytics workstreams.

Qualifications

8+ years of experience in marketing analytics, media measurement, research, consulting, or agency/client-side analytics roles.
Strong understanding of Marketing Mix Modeling, including model objectives, business use cases, data requirements, interpretation of outputs, and application to media planning and budget optimization.
Experience managing MMM projects end to end, including scoping, client alignment, data collection, vendor coordination, model review, delivery, and post-model planning recommendations.
Ability to translate technical analytics into concise executive narratives, clear planning implications, and actionable recommendations for senior stakeholders.
Familiarity with paid media channels, including TV, digital video, social, search, display, audio, OOH, retail media, and CTV, and how these channels are measured and optimized.
Strong analytical fluency, with comfort reviewing data inputs, model outputs, response curves, ROI/ROAS, contribution, saturation, and scenario planning outputs.
Proficiency with Excel and PowerPoint expected; familiarity with Power BI, SQL, R, Python, MMM platforms, or other analytics/statistical tools is an asset.
Demonstrated ability to manage multiple stakeholders, timelines, and workstreams while maintaining strong attention to detail and quality control.
Ability to lead through influence across strategy, planning, investment, analytics, and client teams.
Strong leadership and mentoring capabilities, with experience guiding team members and building repeatable processes or capability standards.
Bachelor’s degree or equivalent practical experience preferred; advanced degree in Marketing, Statistics, Economics, Business Analytics, Data Science, or a related field is an asset.
We welcome candidates with diverse career paths and encourage applicants who meet most of the qualifications to apply.

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $80,000- 90,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.

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More about this job

Responsibilities

The Associate Director will lead and scale the agency's Marketing Mix Modeling (MMM) capability by defining measurement strategies and guiding model design. They will also translate complex analytical outputs into actionable business recommendations for senior clients and mentor internal team members.

Requirements

Candidates must have 8+ years of experience in marketing analytics or media measurement with deep expertise in MMM and end-to-end project management. Strong communication skills are required to translate technical data into executive-level narratives and strategic planning insights.

Skills

Marketing Mix Modeling
Media strategy
Data analysis
Client consulting
Budget optimization
Statistical modeling
Project management
Leadership
Mentoring
Scenario planning
ROI/ROAS analysis
Data visualization
Strategic planning
Communication
Analytical fluency

Benefits

Work Your World program
Extended long weekends
Wellness benefits
Tech benefits
Birthday leave
Learning & Development opportunities
Professional Development Allowance

Visa sponsorship

Not detected in the job text

Keywords

Marketing Mix Modeling
MMM
Media Planning
Data Science
Analytics
ROI
ROAS
Excel
PowerPoint
Power BI
SQL
R
Python
Marketing Effectiveness
Attribution
Incrementality Testing
AI-enabled analytics
Media Strategy
Budget Allocation
Consumer Insights
Publicis Groupe
Starcom
Advertising
Media Agency
Statistical Tools
Business Intelligence
Data Readiness
Scenario Planning
Cross-functional Leadership
Consulting

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