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Added 10 hours ago
Registrar & Director, Enrolment Services
Saskatchewan Polytechnic Alumni
SK · Saskatchewan, Canada
Full-time
…orientation, extensive connectivity with colleagues, and intuitive, technology-supported systems, processes and workflows – all to support an exceptional applicant-student experience,…
Added 12 hours ago
Senior Account Manager - Health and Safety
Lifemark Health Group
Toronto, ON · Brampton, ON
$80,000 to $120,000 CAD / year
Full-time
Lifemark is seeking an experienced, commercially minded Senior Account Manager to accelerate the growth of our Occupational Health business across Ontario. Reporting to the VP, Sales…
Added 14 hours ago
Senior Account Manager - Health and Safety
Lifemark Health Group
Toronto, ON
$80,000 to $120,000 CAD / year
Full-time
Lifemark is seeking an experienced, commercially minded Senior Account Manager to accelerate the growth of our Occupational Health business across Ontario. Reporting to the VP, Sales…
Added 14 hours ago
Senior Account Manager - Health and Safety
Lifemark Health Group
Brampton, ON
$80,000 to $120,000 CAD / year
Full-time
Lifemark is seeking an experienced, commercially minded Senior Account Manager to accelerate the growth of our Occupational Health business across Ontario. Reporting to the VP, Sales…
Added 15 hours ago
Senior Analyst, Valuation & Analytics
Fiera Capital
Montreal, QC
Full-time
To support our continued growth, we are seeking a highly motivated Senior Analyst, Valuation & Analytics to join the Fiera Comox Finance and Operations team.
Added 15 hours ago
Associate (Senior Consultant), M&A Corporate Finance - Vancouver 2
Deloitte
Vancouver, BC
Full-time
Our team is looking for Senior Associates to play a key role on M&A and growth capital transactions. As part ofyour role, you will co-ordinate and perform critical aspects throughout the…
Added 15 hours ago
Senior Consultant, M&A Corporate Finance
Deloitte
Ottawa, ON
Full-time
Our team is looking for Senior Consultants to play a key role on M&A and growth capital transactions. As part of your role, you will co-ordinate and perform critical aspects throughout the…
Added 16 hours ago
Client Director, Strategic Accounts
Odaia Intelligence Inc.
Remote, Canada
Full-time · Remote
For 30 years, the Life Sciences industry has relied on a static analytic, consultant-led model for sales and marketing effectiveness. This approach relies on “point-in-time” snapshots that…
Added 21 hours ago
Sales/Lifestyle Consultant
Shannex Incorporated
St. Catharines, ON
Full-time
We are searching for a Permanent Full-Time Sales Consultant to join our new Parkland Community in St. Catharines, ONTARIO
Added 23 hours ago
Associate (Senior Consultant), M&A Corporate Finance - Edmonton 2
Deloitte
AB · Edmonton, AB
Full-time
Our team is looking for Senior Associates to play a key role on M&A and growth capital transactions. As part ofyour role, you will co-ordinate and perform critical aspects throughout the…
Added 1 day ago
Senior Recruitment Consultant - Toronto (Hybrid)
Michael Page
Toronto, ON · Greater Toronto Area, Canada
$65,000 to $75,000 CAD / year
Full-time
As a Senior Recruitment consultant, you will be assisting in the continued growth of our Building & Construction division.
Added 2 days ago
Senior Strategic Sales Development Representative
Open Text Corporation
Waterloo, ON
Other
OpenText has developed global Centres of Excellence for Sales Development to support best in class cloud software technology and solutions.
Added 23 days ago
Administrative Assistant to the Regional Vice President
IG Wealth Management
Quebec, QC
Full-time
Provides confidential senior level administrative support services to the Regional Vice President
Added 3 days ago
Senior Siebel CRM Developer / Technical Consultant – Oracle Siebel
ThoughtStorm
Toronto, ON
Contract
…Management, Public Sector Partner Portal, Campaign Management, Marketing, Resource Manager, Public Sector eService, or Transfer Payments would be an…
Added 3 days ago
Data Scientist
HISH IT SERVICES
Toronto, ON
$85 CAD / hour
Contract
The Senior Analytics & Insights Consultant sits within Adastra's AI practice and serves as an embedded, end-to-end analytics partner to client businesses, translating deep quantitative…
Added 4 days ago
Accenture Strategy Consultant Development Program - Senior Strategy Consultant - Canada - NAELFY27
Accenture
Toronto, ON · Montreal, QC · Calgary, AB
Full-time
Accenture is looking for candidates with a variety of backgrounds including General Management, Data & Analytics, Supply Chain, Operations, Technology, Finance, Marketing, and Industry.
Added 5 days ago
Enterprise Account Manager - Compute / Responsable de compte d'entreprise - Compute
HPE
Quebec, QC · St. Laurent, Quebec
Full-time
Acts as a trusted compute solutions consultant for the slated accounts in Montreal, Quebec City, Halifax, Moncton and the Maritimes.
Added 4 days ago
Enterprise Account Manager - Compute / Responsable de compte d'entreprise - Compute
Hewlett Packard Enterprise
Montreal, QC
$185,000 to $343,000 CAD / year
Full-time
Acts as a trusted compute solutions consultant for the slated accounts in Montreal, Quebec City, Halifax, Moncton and the Maritimes.
Added 4 days ago
Senior Consultant - Governance, Risk & Compliance Services - Infrastructure, Government and Healthcare (IGH)
KPMG
Ottawa, ON
Full-time
Contribute to business development activities, including proposals, marketing materials and internal and external presentations
Added 5 days ago
Senior Consultant, Digital Services
KPMG
ON · Toronto, Ontario
Full-time
As a Senior Consultant on the Go-to-Market team within Ignition Tax, you will help design, launch, and scale new technology-enabled offerings, working directly with external clients and…
Added 5 days ago
Enterprise Account Manager - Compute / Responsable de compte d'entreprise - Compute
Hewlett Packard Enterprise
Montreal, QC · St. Laurent, Quebec, Canada
Full-time
Acts as a trusted compute solutions consultant for the slated accounts in Montreal, Quebec City, Halifax, Moncton and the Maritimes.
Added 4 days ago
Director of Sales – Wholesale Industrial Distribution (Western Canada)
Lock Search Group
Vancouver, BC · Greater Vancouver, BC
Full-time
…perfect fit. Please submit your resume to Cameron Lappin, a Senior Recruitment Consultant with Lock Search Group, using the “Apply”…
Added 4 days ago
Sr Product Marketing Specialist
FedEx Canada
Mississauga, ON
Full-time
…product roadmaps and strategic initiatives; act as an internal consultant to senior…
Added 4 days ago
Consultant(e) senior commerce ERP Dynamics | Senior ERP Dynamics Retail Consultant
Talan
Montreal, QC
Full-time
Se rapportant au Gestionnaire, conseiller ERP Dynamics, le/la Consultant(e) Sénior ERP F&O Commerce & Retail est membre de l'équipe Microsoft. Vous jouerez un rôle clé en accompagnant nos…
Added 4 days ago
Consultant(e) senior commerce ERP Dynamics | Senior ERP Dynamics Retail Consultant
Talan
Montreal, QC
Full-time
Se rapportant au Gestionnaire, conseiller ERP Dynamics, le/la Consultant(e) Sénior ERP F&O Commerce & Retail est membre de l'équipe Microsoft. Vous jouerez un rôle clé en accompagnant nos…

Starcom Canada

Associate Director, Insights & Analytics

Toronto, ON, Canada

Pay: The salary range for this position is $80,000- 90,000 per year.
Job type: Full-time
Apply by: Oct 16, 2026
Experience: 8+ years of experience in marketing analytics, media measurement, research, consulting, or agency/client-side analytics roles.
Posting language: English
Posted: Sep 16, 2026

Apply About employer

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Original job description

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

Great Places to Work certified three years in a row
Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
2022 Media Agency of the Year
2023 Media Agency of the Year finalist

What We Offer

Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
Extended long weekends throughout the year with an additional day off each long weekend
Wellness & Tech benefits to support what’s most important to you
Birthday leave
Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
Local and Global Mobility within the Publicis Groupe network

Overview

We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the agency’s approach to marketing effectiveness measurement, guide clients through data requirements and model design, translate complex model outputs into clear business recommendations, and ensure MMM insights are embedded into planning, optimization, and investment decisions. The successful candidate will bring media strategy knowledge, measurement experience, client consulting skills, and the ability to lead cross-functional teams and external partners through complex analytics engagements.

Responsibilities

Lead MMM Capability: Own the development and evolution of the agency’s MMM offering, including model approach, data collection process, governance, delivery standards, and client-facing best practices.
Guide Model Design & Measurement Strategy: Partner with clients and internal teams to define business objectives, KPI hierarchy, brand/category structure, base versus incremental measurement needs, and testable hypotheses.
Oversee Data Collection & Readiness: Lead data requirement planning across media, sales, revenue, pricing, promotions, seasonality, macro factors, and other business drivers; ensure data inputs are complete, consistent, and model-ready.
Manage MMM Execution: Work closely with internal analytics teams, data science partners, and external vendors to support model development, validation, output review, scenario planning, and optimization recommendations.
Translate Outputs into Action: Turn model results into clear, practical implications for media investment, channel mix, budget allocation, flighting, diminishing returns, and future planning decisions.
Serve as Senior Client Consultant: Lead client conversations on marketing effectiveness, explain model methodology and limitations, present findings with confidence, and build trust with senior stakeholders.
Integrate Insights into Planning: Collaborate with strategy, planning, investment, performance, and client teams to ensure MMM learnings are connected to broader audience, media, and business strategy.
Build Tools, Templates & Standards: Create scalable MMM briefing documents, data collection templates, QA checklists, output interpretation frameworks, and executive-ready reporting formats.
Advance Measurement Thought Leadership: Stay current on MMM, incrementality testing, attribution, media effectiveness, privacy-safe measurement, and AI-enabled analytics to continuously improve the agency’s measurement practice.
Drive AI Capability Adoption & Development: Identify, test, and scale AI-enabled tools, workflows, and best practices that improve research, analytics, reporting, and knowledge-sharing across the agency.
Support Broader Research & Insights Needs: Contribute to research and insights work as needed, including new business pitches, category and consumer POVs, thought leadership, client requests, and cross-agency strategic initiatives.
Lead & Mentor Team Members: Support the growth of managers, specialists, and analysts by providing coaching, quality control, project guidance, and capability-building across MMM and analytics workstreams.

Qualifications

8+ years of experience in marketing analytics, media measurement, research, consulting, or agency/client-side analytics roles.
Strong understanding of Marketing Mix Modeling, including model objectives, business use cases, data requirements, interpretation of outputs, and application to media planning and budget optimization.
Experience managing MMM projects end to end, including scoping, client alignment, data collection, vendor coordination, model review, delivery, and post-model planning recommendations.
Ability to translate technical analytics into concise executive narratives, clear planning implications, and actionable recommendations for senior stakeholders.
Familiarity with paid media channels, including TV, digital video, social, search, display, audio, OOH, retail media, and CTV, and how these channels are measured and optimized.
Strong analytical fluency, with comfort reviewing data inputs, model outputs, response curves, ROI/ROAS, contribution, saturation, and scenario planning outputs.
Proficiency with Excel and PowerPoint expected; familiarity with Power BI, SQL, R, Python, MMM platforms, or other analytics/statistical tools is an asset.
Demonstrated ability to manage multiple stakeholders, timelines, and workstreams while maintaining strong attention to detail and quality control.
Ability to lead through influence across strategy, planning, investment, analytics, and client teams.
Strong leadership and mentoring capabilities, with experience guiding team members and building repeatable processes or capability standards.
Bachelor’s degree or equivalent practical experience preferred; advanced degree in Marketing, Statistics, Economics, Business Analytics, Data Science, or a related field is an asset.
We welcome candidates with diverse career paths and encourage applicants who meet most of the qualifications to apply.

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $80,000- 90,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.

Apply About employer

More about this job

Responsibilities

The Associate Director will lead and scale the agency's Marketing Mix Modeling (MMM) capability by defining measurement strategies and guiding model design. They will also translate complex analytical outputs into actionable business recommendations for senior clients and mentor internal team members.

Requirements

Candidates must have 8+ years of experience in marketing analytics or media measurement with deep expertise in MMM and end-to-end project management. Strong communication skills are required to translate technical data into executive-level narratives and strategic planning insights.

Skills

Marketing Mix Modeling
Media strategy
Data analysis
Client consulting
Budget optimization
Statistical modeling
Project management
Leadership
Mentoring
Scenario planning
ROI/ROAS analysis
Data visualization
Strategic planning
Communication
Analytical fluency

Benefits

Work Your World program
Extended long weekends
Wellness benefits
Tech benefits
Birthday leave
Learning & Development opportunities
Professional Development Allowance

Visa sponsorship

Not detected in the job text

Keywords

Marketing Mix Modeling
MMM
Media Planning
Data Science
Analytics
ROI
ROAS
Excel
PowerPoint
Power BI
SQL
R
Python
Marketing Effectiveness
Attribution
Incrementality Testing
AI-enabled analytics
Media Strategy
Budget Allocation
Consumer Insights
Publicis Groupe
Starcom
Advertising
Media Agency
Statistical Tools
Business Intelligence
Data Readiness
Scenario Planning
Cross-functional Leadership
Consulting

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