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Startupfest

Growth Marketing Manager

Canada

Job type: Full-time
Experience: 3-5 years of experience in multi-channel marketing, ideally with event ticketing or agency campaign experience.
Posting language: English
Posted: Sep 21, 2026

Apply About employer

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Original job description

Location: Ax.c; Place Victoria – Montreal, QC

Position Type: Full-time

Language: Fully Bilingual (English & French)

Reporting To: Senior Event Manager

Salary Range: $70,000 – $85,000 CAD + Profit sharing bonus structure

Join the team at Startupfest, Canada's premier - and most fun - startup event. Having just wrapped our sixteenth year, we’re hiring a Growth Marketing Manager. Every summer, we unite the Canadian tech ecosystem in Montréal for prime investment opportunities, killer content, and networking that’s actually, well, fun. If you’re the right person to share our story with the world, we want to meet you.

This is a high-visibility position for a "thinker and doer" who wants to own a major brand end-to-end. Operating as a one-person engine on a lean, horizontal team, you will design the strategy, build the assets, run the campaigns, and analyze performance. This role is ideal for an experienced marketer or agency campaign manager looking to step away from client work and sink their teeth into a project they can truly call their own.

How to Apply

Fill in the application form here by October 5th, 2026.

Selected candidates will be contacted within two weeks with more information and next steps.

About Embrase inc.

For over a decade, Embrase has launched and scaled some of the world’s best innovation gatherings. We build events about innovation - and events that innovate. We subvert the norm, bring real experts together, and deliver can’t-miss learning experiences.

Key Responsibilities

Drive Ticket Sales: Execute high-converting marketing campaigns across email newsletters, social media, websites, and ecosystem networks.
End-to-End Execution: Map out campaign schedules, craft clear bilingual messaging, design visual assets (Canva/Figma), and manage channel publishing.
Media Relations & Coverage: Attract, pitch, and manage media participation to secure press coverage before, during, and after the event.
Partner & Community Diffusion: Manage partner community diffusion channels to amplify event messaging, co-market calls-to-action, and leverage partner networks for broader reach.
AI Tool Integration: Utilize modern AI and marketing automation tools to streamline workflows, personalize outreach, and maximize output efficiency.
Performance & Analytics: Track key metrics, evaluate campaign trade-offs, and make data-driven decisions to adjust strategies in real-time.
Brand & Community Growth: Maintain an authentic, engaging voice across all public-facing channels and event communications.
Portfolio Coverage: Lead marketing initiatives for Startupfest alongside its sub-projects and secondary events as needed.

Day-to-Day Activities

Ticket Sales & Campaign Execution

Newsletters and Direct Email Campaigns: Write, design, schedule, and publish email newsletters (including list segmentation and tracking link setup).
Social: Create visual assets for social media, ads, and the website using Canva, Figma, Final Cut, etc., and write and post organic content across LinkedIn, Instagram, TikTok, and Facebook.
Ads: Set up and monitor paid social and search ad campaigns to drive ticket conversions.
Website: Maintain and update website, forms, and ticket purchasing links.
Event communications: Write and schedule event communications for attendees containing segmented and personalized information.

Media Relations & Press

Press Release: Draft and distribute press releases for major event announcements.
Media Invites: Pitch local and industry media, tech outlets, and journalists to secure coverage.
Media Management: Handle incoming press inquiries, issue media passes, coordinate meeting and interview requests from journalists for senior team members, and manage on-site journalists during the event.

Partnerships & Distribution

Partner Promo: Provide partners and sponsors with ready-to-use promotional toolkits (copy, banners, promo codes).
Community Promo: Follow up with community, university, and ecosystem partners to ensure they share event messaging across their newsletters and channels.
Channel Partners: Manage affiliate and promotional discount codes for tracking group and partner sales.

Analytics & Reporting

Reporting: Track daily and weekly ticket sales data against historical trends.
Analytics: Monitor Google Analytics, email open/click rates, and ad performance to adjust underperforming campaigns.

Requirements

3-5 years of experience in multi-channel marketing, ideally with event ticketing or agency campaign experience.
Native or fluent bilingual proficiency in written and spoken English and French.
Strong AI competency - you actively use modern tools to optimize output and move fast.
Proven proficiency with design, basic video editing, and social management tools (Canva, Figma, Metricool, Final Cut, Hey Orca, etc.).
An analytical mindset that uses performance data to guide decisions.
Strong time management skills and a solution-oriented work ethic.
Knowledge of the Startup Ecosystem is a nice to have.
Don’t have all the qualifications exactly but think you would be a good fit, still apply!

Working Environment & Perks

Workplace Model: Flexible hybrid schedule (4:1 in office / remote) combining remote work days with in-office days at a dynamic startup hub in Old Montréal (Ax.c).
Dedicated Deep Work: Structured internal meeting days designed to preserve uninterrupted execution blocks.
Profit-Sharing Bonus Program: Access to our clear, equity-style profit-sharing plan, structured so you directly benefit from the event’s commercial success.
Vacation: 3 weeks paid vacation and statutory holidays.
Hardware & Tooling: Dedicated computer, along with a budget for software subscriptions needed to run AI and marketing workflows efficiently.

Apply About employer

More about this job

Responsibilities

The Growth Marketing Manager will design and execute end-to-end marketing campaigns to drive ticket sales and manage media relations for Startupfest. They are responsible for maintaining brand voice, utilizing AI tools for efficiency, and analyzing performance data to optimize strategy.

Requirements

Candidates must have 3-5 years of experience in multi-channel marketing and native or fluent bilingual proficiency in English and French. Proficiency in design tools like Canva and Figma, along with an analytical mindset and AI competency, is required.

Skills

Growth marketing
Campaign management
Bilingualism
Email marketing
Social media management
Media relations
AI tool integration
Data analytics
Canva
Figma
Final Cut
Google Analytics
Marketing automation
Copywriting
Project management

Benefits

Profit-sharing bonus structure
Flexible hybrid schedule
3 weeks paid vacation
Statutory holidays
Dedicated computer
Software subscription budget

Visa sponsorship

Not detected in the job text

Keywords

Growth Marketing
Startupfest
Event Marketing
Bilingual
Email Newsletters
Social Media Ads
Media Relations
Press Releases
AI Tools
Marketing Automation
Google Analytics
Canva
Figma
Final Cut
Metricool
Hey Orca
Performance Analytics
Community Management
Affiliate Marketing
Startup Ecosystem
Digital Marketing
Content Creation
Campaign Strategy
Lead Generation
Brand Management

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