Marketing Specialist
- PE, Canada
Full-time
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Job details
- Job type
- Full-time
- Experience
- You have 2+ years of experience in marketing or digital media
- Posting language
- English
- Posted
Original job description
At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.
As a Marketing Specialist with Steele Auto Group, you will engage our dealerships on digital media platforms, transforming our customer experience from a great one to the best one. You will be innovative in your strategic planning and implementation, keeping up to date on the ever-changing world of digital marketing. If you have a creative mindset, passion for digital media, and you are driven by a need to grow, we invite you to apply today!
Compensation: Salary is commensurate with skills, experience, and qualifications
The Steele Advantage
- 100% Matched Retirement Savings Plan - Because your future matters
- Flexible Health & Dental Plans – Affordable, dependable coverage for the people who matter most
- Mental Health & Wellness Support – 24/7 confidential support for you and your family
- Employee Discounts – On vehicle purchases, parts, and service at any of our locations
- Access to Steele University – learn anytime, anywhere and earn rewards as you grow your skills!
How you will make an impact:
- Developing marketing strategies for campaigns, projects, websites, and social media
- Managing social media accounts, including engagement, messages, leads, and reviews
- Managing paid digital campaigns and budgets across SEM platforms
- Tracking and analyzing key marketing metrics and communicating performance results
- Ensuring marketing materials align with brand guidelines and Steele Auto Group’s vision
- Collaborating with General Managers on radio, print, social media, email, and text campaigns
- Coordinating community partnerships and events in collaboration with General Managers
- Managing relationships with community partners, vendors, and digital service providers, including Kijiji, CarGurus, AutoTrader, and Rapid Response
- Coordinating the design and development of marketing materials, including business cards, flyers, and print advertisements.
What drives your success:
- You have 2+ years of experience in marketing or digital media
- You have relevant post-secondary education in marketing, communications, or a related field
- You have experience with digital marketing, including SEO, SEM, email marketing, social media, display advertising, and content marketing
- You have strong communication skills, both written and verbal, along with excellent proofreading and editing abilities
- You have strong organizational and time-management skills, with excellent attention to detail
- You can problem-solve, manage competing priorities, and meet deadlines in a fast-paced environment
- You can work effectively both independently and as part of a team
- You’re comfortable using a variety of design software and digital tools
Please note that this role is not eligible for Immigration Assistance due to the specific National Occupational Classifications (NOC) requirements.
More about this job
Responsibilities
The Marketing Specialist will develop and implement digital marketing strategies, including managing social media, paid campaigns, and marketing metrics. They will also collaborate with General Managers to coordinate community events and ensure all marketing materials align with brand guidelines.
Requirements
Candidates must have at least 2 years of experience in marketing or digital media and relevant post-secondary education. Strong communication, organizational, and technical skills in digital marketing tools and design software are required.
Skills
- Digital marketing
- Strategic planning
- Social media management
- SEO
- SEM
- Email marketing
- Content marketing
- Display advertising
- Marketing metrics analysis
- Communication skills
- Proofreading
- Editing
- Organizational skills
- Time-management
- Design software
- Problem-solving
Benefits
- Flexible health and dental plans
- Mental health and wellness support
- Employee discounts
- Access to Steele University
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Retail
Keywords
- Marketing
- Digital media
- SEO
- SEM
- Social media
- Email marketing
- Display advertising
- Content marketing
- Marketing metrics
- Brand guidelines
- Campaign management
- Kijiji
- CarGurus
- AutoTrader
- Rapid Response
- Design software
- Strategic planning
- Community partnerships