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Steele Auto Group

Sales Manager

Halifax, NS, B3K 4N9, Canada

Job type: Full-time
Posting language: English
Posted: Sep 25, 2026

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Original job description

Help Lead the Team That Drives the Honda Experience.

Some dealerships maintain momentum. Others create it. At Colonial Honda, we have built a reputation for exceptional customer experiences, strong leadership, and a team-first culture that continues to grow and evolve. Honda is a brand known for thoughtful engineering, innovation, and reliability, and delivering that experience starts with a team that knows how to build trust, create genuine connections, and help customers feel confident in their decisions.

We are looking for an experienced automotive professional who is ready to take the next step in their leadership journey and make a meaningful impact as our Sales Manager.

This is an opportunity to join one of Atlantic Canada's respected Honda dealerships, work alongside Jonathan Bonang, an automotive leader with more than 30 years of industry experience, and help shape the future of a dealership built for continued success. You will work closely with Jonathan and the dealership leadership team to support the Sales department, develop your people, and create an exceptional customer experience from the showroom to the road.

This role is ideal for someone who has built a strong foundation in automotive sales and is ready to take on greater responsibility. You will be a hands-on leader who understands the automotive sales environment, knows what it takes to build a successful team, and is excited to continue developing your own leadership skills while helping others grow.

"Success in this business isn't about one person, it's about building a team that believes in each other, serves customers the right way, and never stops improving. That's the culture we've built at Colonial Honda, and we're excited to find our next Sales Manager." - Jonathan Bonang, Colonial Honda

What you will be doing:

Lead, coach, and support the Sales team, helping individuals build confidence, capability, and success.
Work alongside the General Manager and the Management Team to achieve dealership sales objectives and support overall business performance.
Create a positive, accountable, and customer-focused Sales environment.
Coach sales professionals through the customer journey, from initial contact through to delivery and follow-up.
Monitor sales performance, identify opportunities, and help the team consistently achieve its goals.
Support recruitment, onboarding, training, and ongoing development of Sales team members.
Build strong relationships with customers and ensure concerns are addressed with professionalism and care.
Work collaboratively with other dealership departments to create a seamless customer experience.
Represent the Honda brand and Colonial Honda with professionalism, enthusiasm, and integrity.
Continue developing your own leadership skills while helping others grow around you.

What you bring to the role:

Previous automotive sales experience is required.
Experience in a Sales leadership or supervisory capacity is an asset, but we are also interested in high-performing automotive professionals ready for their next leadership opportunity.
A strong understanding of automotive sales processes, customer experience, and dealership operations.
A genuine interest in coaching and developing people.
Strong communication, relationship-building, and problem-solving skills.
A customer-first approach and the ability to build trust quickly.
Comfortable working with sales performance metrics and using them to identify opportunities.
A positive, motivated approach and the ability to lead by example.
A willingness to learn, grow, and take on greater responsibility.

Why Colonial Honda?

This is an opportunity to grow your leadership career within a well-established automotive organization while representing one of the industry's most recognized brands.

As part of Steele Auto Group, you will have access to competitive compensation, performance incentives, comprehensive benefits, ongoing training, employee perks, and opportunities to continue building your career across the Group.

Location: Colonial Honda, Halifax, NS
Hours: Full-time, dealership hours
Wage: Commensurate with knowledge, skills, and experience.

If you are an automotive sales professional who is ready to take the next step, enjoys developing people, and wants the opportunity to grow as a leader while helping a great team succeed, we would love to hear from you.

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More about this job

Responsibilities

Lead, coach, and support the sales team to achieve dealership objectives while fostering a positive and customer-focused environment. Collaborate with the management team to monitor performance, drive sales growth, and ensure a seamless customer experience from initial contact to delivery.

Requirements

Previous automotive sales experience is required, with a strong understanding of dealership operations and sales processes. Candidates should possess a genuine interest in coaching, strong communication skills, and the ability to lead by example.

Skills

Automotive sales
Leadership
Team coaching
Customer experience
Sales management
Relationship building
Problem solving
Performance metrics
Recruitment
Onboarding
Training
Communication
Strategic planning
Mentorship
Business development

Benefits

Competitive compensation
Performance incentives
Comprehensive benefits
Ongoing training
Employee perks

Visa sponsorship

Not detected in the job text

Hiring contact

Jonathan Bonang

Keywords

Automotive Sales
Sales Management
Leadership
Customer Experience
Coaching
Mentorship
Performance Metrics
Recruitment
Onboarding
Training
Dealership Operations
Relationship Building
Sales Strategy
Honda
Steele Auto Group
Customer Service
Business Performance
Team Development
Accountability
Sales Process

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