Digital Marketing Specialist

We are seeking an experienced Digital Marketing Specialist/Paid Media Specialist to manage advertising campaigns for consumer and direct-to-consumer (DTC) brands. This role will own an assigned portfolio of client accounts, handling campaign execution, optimization, performance reporting, and client communication across Meta, TikTok, and Google Ads.

Responsibilities

• Manage day-to-day media buying, campaign optimization, and reporting across Meta, TikTok, and Google Ads.
• Oversee an assigned portfolio of accounts, including both growth-focused and ongoing maintenance campaigns.
• Analyze campaign performance and implement changes to improve results.
• Develop creative testing strategies and identify opportunities to scale campaigns.
• Present performance updates and recommendations during client calls.
• Coordinate with account managers and creative teams on campaign strategy.
• Cross-train with other paid media team members to maintain client account coverage.

Requirements

• Hands-on experience managing campaigns across Meta, TikTok, and Google Ads.
• Previous experience working at a digital marketing agency.
• Experience managing paid media for consumer, e-commerce, or DTC brands.
• Proven experience with media buying, budget management, optimization, and reporting.
• Client-facing experience presenting campaign results and recommendations.

Preferred Experience

• Meta Events Manager, pixel implementation, and Conversions API.
• Google Analytics 4 (GA4).
• Tag managers, server-side tracking, and API-based conversion tracking.
• Basic HTML/CSS and experience with Shopify, WordPress, or Webflow.

Perks

• Potential to grow into a Paid Media Team Lead role as the department expands.
• Part-time, with a clear path to full-time as the department grows