Marketing, Events, Social Media Coordinator

Role Overview

We are looking for a proactive, creative and highly organised Marketing, Events & Social Media Coordinator to support the planning and execution of marketing communications, social media activities, university engagement initiatives and events.

The role will be responsible for managing content calendars, coordinating digital campaigns, maintaining social media and website content, organising university visits and educational events, and supporting the delivery of large-scale student recruitment fairs across multiple provinces. The ideal candidate should have strong content coordination, event management, communication and administrative skills, with the ability to manage multiple priorities and deadlines.

Key Responsibilities

1. Content Creation & Digital Marketing

• Create and coordinate engaging content for social media platforms, including posts, graphics and promotional creatives.
• Develop and coordinate newsletter banners, website banners and website content.
• Maintain and manage the organisation's YouTube channel, ensuring content is regularly updated.
• Coordinate the newsletter schedule and ensure timely preparation and distribution.
• Gather relevant content, updates and promotional material from universities and other partners.
• Support the execution of paid webinar promotions and other digital marketing initiatives.

2. Content Strategy & Social Media Management

• Plan and execute social media and newsletter calendars aligned with business priorities, marketing strategy and the Consultant calendar.
• Coordinate content planning and scheduling across relevant digital platforms.
• Ensure consistency in brand messaging, visual identity and communication standards.
• Monitor social media engagement and performance and identify opportunities to improve reach and audience engagement.

3. Event Management & University Engagement

• Plan, coordinate and execute virtual and in-person events, including webinars, information sessions, university fairs and promotional events.
• Coordinate university representative visits to the office, including open days, demo lectures, application days, alumni meets, consultant training sessions and pre-departure briefings.
• Manage event administration, including website event listings, registrations, scheduling, venue arrangements and logistical coordination.
• Coordinate with universities, service partners, consultants and internal stakeholders to ensure smooth event execution.

4. University Fairs & Large-Scale Events

• Organise and execute biannual Fall and Spring university fairs across three provinces.
• Manage event budgets, research and secure suitable venues, plan event dates and coordinate staffing and logistics.
• Arrange event supplies, promotional materials and other operational requirements.
• Maintain event inventories and ensure all resources are available for successful event delivery.
• Research and identify additional event opportunities to expand the organisation's presence and engagement.

5. School Outreach & Partnerships

• Coordinate school presentations, webinars and school visits with existing school partners.
• Support outreach to law societies and other relevant educational institutions and professional networks.
• Identify and engage potential new school partners to expand outreach opportunities.
• Coordinate staffing, scheduling and logistics for school engagement activities.

6. Graduate Recruitment Tours & Paid Webinars

• Register for and coordinate participation in a minimum of 21 graduate recruitment fairs annually, while proactively identifying additional event opportunities.
• Manage event registrations, staffing, logistics and promotional requirements for graduate recruitment tours.
• Arrange, coordinate and support the delivery of weekly paid webinars with universities, service partners and consultants.
• Coordinate established webinar series, including Law and Medicine, and support the development of new webinar opportunities.
• Liaise with university partners to collect relevant information and content for webinar promotion and marketing.

7. Marketing Administration & Online Reputation Management

• Maintain and organise marketing documents, promotional assets and shared resources.
• Keep scholarship information, university accolades, marketing calendars, timelines and other reference materials updated.
• Monitor and respond to Google reviews in line with brand communication guidelines.
• Maintain the Google reviews tracking spreadsheet and ensure responses and updates are recorded accurately.

8. Reporting & Performance Tracking

• Track and maintain records of webinars, events, registrations and participation.
• Monitor and report on social media performance, engagement and campaign outcomes.
• Maintain event and marketing activity trackers and prepare regular performance updates.
• Support the Marketing team with reports, data collation and administrative analysis.

Experience & Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations or a related discipline.
• 2–4 years of relevant experience in marketing coordination, social media management, event management or a similar role.
• Experience in the education, international student recruitment or university partnership sector would be an advantage.