Partnership Lead, B2B Sales
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- Experience: 3–5 years in B2B sales, business development, partnerships or account management.
- Posting language
- English
- Posted
Original job description
Role Summary:
StyleDemocracy is seeking a Partnership Lead, B2B Sales to grow our advertising and media business by bringing on new brand advertisers and building a steady, repeatable pipeline.
StyleDemocracy is best known for its warehouse sales, but our audience is just as valuable to brands. We reach 500K+ email subscribers and 130K+ social followers who actively shop sales, products and offers. Brands advertise with us through dedicated email sends, newsletter placements, Instagram and TikTok content, exclusive INsider member offers and paid media on Meta and TikTok. Our in-house team makes the creative, and our Data & Analytics team gives every advertiser a campaign recap with a deep dive into who engaged.
This is a hands-on role spanning outbound sales, partnership development and account management. You'll build and run outbound programs across email, LinkedIn and other prospecting tools, identify and engage marketing decision-makers, and turn prospects into new advertising partners.
Just as importantly, you'll own the relationship beyond the initial sale. You'll nurture inbound and earlier-stage leads, stay connected with active partners, identify opportunities to expand their programs, and turn first campaigns into repeat business. You'll become a trusted point of contact for our brand and agency partners and help ensure they continue to see value in working with StyleDemocracy.
You'll also work closely with the team member leading our events business. Many event partners need media to drive traffic to their sales, while many advertisers are strong candidates for events. You'll share leads in both directions and pitch combined programs where appropriate.
The ideal candidate is proactive, commercially minded and relationship-oriented, with experience in outbound B2B sales, business development and partnership management. You understand how brands and marketers buy media and marketing services, and you're comfortable using prospecting tools, data and strong communication to open doors and grow accounts.
Key Responsibilities:
Sales & Pipeline Generation
- Build and execute outbound strategies across email, LinkedIn and prospecting tools
- Identify target brands, agencies and decision-makers, and generate qualified leads
- Manage outreach, qualification, follow-up and meeting booking
- Track and optimize pipeline performance
Partnership Development & Management
- Build and maintain strong, long-term relationships with brand and agency partners
- Nurture inbound and early-stage leads through to their first campaign
- Manage ongoing partner communication and identify opportunities to grow accounts
- Turn first-time advertisers into repeat partners and increase account value over time
Media Sales
- Pitch and sell StyleDemocracy’s full media offering, including email, social, INsider offers, event listings and paid media
- Recommend solutions based on partner goals, audience and budget
- Develop combined media and event opportunities where relevant
CRM & Campaign Management
- Manage outreach campaigns, including email sequencing, messaging and testing
- Keep CRM records, pipeline stages and follow-ups accurate and up to date
- Track leads, meetings, bookings, revenue and repeat business
Qualifications:
- Experience: 3–5 years in B2B sales, business development, partnerships or account management. Experience selling advertising, media, sponsorships or marketing services is a strong asset.
- Partnership skills: Proven ability to build and maintain long-term client relationships, identify growth opportunities and drive repeat business.
- Outbound expertise: Experience generating pipeline through cold email, LinkedIn outreach and prospecting tools.
- Media knowledge: Comfortable discussing email, social and paid media, audience reach, engagement and campaign performance with marketers.
- Tools: Hands-on experience with Apollo, LinkedIn Sales Navigator and CRM platforms such as HubSpot or Salesforce.
- Communication: Excellent written and verbal communication skills, with the ability to build rapport and write compelling outreach.
- Commercial mindset: Comfortable identifying opportunities, handling follow-ups and moving relationships toward revenue.
- Analytical: Able to understand campaign and sales performance data and use it to improve results.
- Self-starter: Highly motivated, organized and comfortable owning a pipeline and managing multiple partner relationships.
- Collaborative: Works well across teams and shares accounts, leads and insights openly.
More about this job
Responsibilities
Build and manage an outbound sales pipeline, identify brand and agency prospects, and sell StyleDemocracy’s advertising and media offerings. Develop long-term partner relationships, grow accounts and repeat business, manage CRM and campaign activity, and collaborate with the events team on combined opportunities.
Requirements
Candidates should have 3–5 years of experience in B2B sales, business development, partnerships, or account management; experience selling advertising, media, sponsorships, or marketing services is an asset. They should be skilled in outbound prospecting, relationship development, media discussions, CRM tools such as HubSpot or Salesforce, and using sales and campaign data to improve results.
Skills
- B2B Sales
- Business Development
- Partnership Management
- Outbound Prospecting
- Cold Email
- LinkedIn Outreach
- Pipeline Generation
- Account Management
- Advertising Sales
- Media Sales
- CRM Management
- Campaign Management
- Negotiation
- Sales Analytics
- Cross-Functional Collaboration
Visa sponsorship
Not detected in the job text
Categories
- Sales
- Marketing
- Management & Leadership
- Retail
- Data & Analytics
Keywords
- B2B Sales
- Business Development
- Partnership Management
- Account Management
- Outbound Sales
- Cold Email
- Apollo
- LinkedIn Sales Navigator
- HubSpot
- Salesforce
- CRM
- Pipeline Generation
- Lead Qualification
- Email Sequencing
- Advertising
- Media Sales
- Sponsorships
- Marketing Services
- Email Marketing
- Social Media
- Paid Media
- Meta
- TikTok
- Campaign Performance
- Audience Engagement
- Revenue Growth
- Repeat Business
- Data Analytics
- Event Partnerships