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Added 2 mins ago
Senior Lead Systems Engineer
Braze
Toronto, ON
We're looking for a Senior Lead Systems Engineer who's passionate about building the next generation of enterprise technology through automation, software engineering, AI, and intelligent…
Added 2 mins ago
Director, CX Business Systems
Braze
Toronto, ON
…customers. We are seeking a Director, CX Business Systems to lead our Post Sales / Customer Experience (CX) business systems analysts (BSA) and technical program managers (TPM) team, and…
Added 2 mins ago
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Senior Software Engineer, AI
Pebl
Remote, Canada
- $122,835 to $180,000 CAD / year
- Full-time
- Remote
…into action, you’ll help us scale faster, compete harder, and lead the future of global…
Added 2 mins ago
AC
Adastra Talent Reconnect
Adastra Corporation
Markham, ON
- Other
Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence - responsibly, strategically, and at scale. With over 25 years of…
Added 2 mins ago
AC
Principal Presales Solutions Architect
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- Full-time
Adastra Canada is looking for a well-rounded senior architect to lead the technical side of our pursuits turning an ambiguous client problem into an architecture, a delivery approach, and a…
Added 16 mins ago
Emergency Apparatus Technician
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Added 16 mins ago
Assistant Clinic Manager - Dental
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Burlington, ON · Hamilton, ON · Toronto, ON · Vaughan, ON
…support the team and patient experience, and step into the lead when the Clinic Manager is…
Added 16 mins ago
Sales Associate-Retail
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…brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our…
Added 16 mins ago
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Enercare
Calgary, AB
Work under the supervision of an Installer or Lead Installer to install Residential HVAC equipment and accessories.
Added 16 mins ago
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Toronto, ON
- Full-time
We are hiring an Implementation Lead to join our team and own how merchants go live on Reactiv. You will run the full implementation journey, from discovery at kickoff through launch,…
Added 16 mins ago
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North America Sector Leader – Management & Technology Consulting
Stantec
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- Full-time
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Added 16 mins ago
TT
Assistant Store Manager Winners North Heartland
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- Full-time
Demonstrated ability to lead, develop, and empower a large team.
Added 16 mins ago
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Warehouseperson - HSY, Local 1
J.D. Irving, Limited
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…Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive…
Added 17 mins ago
GT
Senior Conversation Designer, AI & Virtual Agents
GFT Technologies North America
Toronto, ON
- Full-time
We're looking for a Senior Conversation Designer to lead the design of intelligent, human-centred conversational experiences across virtual agents, chatbots, voicebots, and AI-powered…
Added 17 mins ago
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Finance Manager, Financial Accounting & Reporting
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Toronto, ON
- Full-time
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Added 17 mins ago
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Senior Project Manager
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We are seeking a highly experienced Senior Project Manager to lead the delivery of AI, automation, and enterprise technology initiatives within a dynamic and evolving technology…
Added 17 mins ago
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Senior Accounts Payable Specialist - 10 Month Contract
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Toronto, ON
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Added 32 mins ago
Senior Developer
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Toronto, ON
Serves as the lead developer and senior technical resource for application development initiatives.
Added 32 mins ago
WC
Outside Sales Representative
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Ottawa, ON
- Full-time
…You’ll also be associating yourself with a company that likes to lead by example through a strong presence in our local communities, charitable giving, sustainability initiatives, and…
Added 32 mins ago
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Manager, Air Traffic Management (ATM) and Safety Performance Analytics
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Added 46 mins ago
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Director of Service (Contact Centre)
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- $130,000 to $150,000 CAD / year
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The Director of Service will lead Metergy’s service function across Canada and the U.S., spanning in-house teams and third-party service centres. This role owns the operating rhythm behind…
Added 46 mins ago
B
Sales Enablement Manager (OTE: upto 120k)
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- $80,000 to $90,000 CAD / year
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Added 46 mins ago
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Sr Regional Sales Executive - SaaS (OTE $450K)
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- $80,000 to $95,000 CAD / year
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Added 46 mins ago
TC
AI -Senior Mobile Engineering Specialist
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Added 46 mins ago
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Support market research and lead generation initiatives

Summit Search Group

Head of SEO

Winnipeg, MB, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 25, 2026
Posting language: English
Posted: Oct 26, 2026

Original job description

Summit Search Group has been retained by First Rank SEO on the recruitment of an Head of SEO. First Rank SEO is a growing Winnipeg-based SEO and digital marketing agency helping businesses across Canada grow their online visibility, leads, and revenue through search, paid advertising, and AI-driven discovery. First Rank has built its reputation on a results-first philosophy: every campaign is structured around the client’s specific goals, competitive landscape, and growth objectives rather than a generic checklist of deliverables. The agency has a proven track record of measurable outcomes across a diverse client base from coast to coast.

First Rank’s integrated service platform spans SEO, Google Ads management, website design and development, reputation management, and Generative Engine Optimization (GEO): a discipline focused on ensuring clients are cited, surfaced, and recognized as trusted sources by AI-powered platforms including Google’s AI Overviews, ChatGPT, and Perplexity. As AI fundamentally changes how people search and discover businesses, First Rank is actively investing in staying ahead of that shift and building the team and capabilities to lead clients through it.

The Opportunity

Reporting to senior leadership, the Head of SEO is a hands-on leadership role responsible for the performance and professional development of First Rank’s seven-person SEO team, and for the strategic quality of SEO and GEO work delivered across the agency’s client portfolio. This is both a management and a practitioner role: the Team Lead reviews strategies and key deliverables, coaches team members, steps into complex or high-priority client work when needed, and leads the ongoing evolution of how First Rank approaches SEO and GEO as search continues to shift.

First Rank is not looking for someone to maintain the status quo. Search is changing quickly, and this role is for someone who is genuinely energized by that change: testing new approaches, evaluating emerging tools and methodologies, pushing the team’s capabilities forward, and ensuring that what First Rank delivers for clients stays ahead of where the industry is heading. The Team Lead will have real influence over the direction of the SEO department and a genuine opportunity to shape a team that consistently delivers meaningful results.

Key Responsibilities

Lead, mentor, and develop a team of seven SEO professionals through regular coaching, 1-on-1 meetings, clear expectation-setting, and ongoing identification of individual strengths, skill gaps, and professional development opportunities.
Oversee the quality and strategic direction of all key client deliverables, including audits, strategies, recommendations, and reports, ensuring genuine alignment with client business goals and a consistent focus on measurable outcomes.
Monitor campaign performance across the client portfolio, proactively identifying accounts that are falling behind expectations, diagnosing root causes alongside team members, and developing and executing effective improvement plans.
Serve as the primary escalation point for complex SEO and GEO challenges, providing expert guidance on technical issues including indexation problems, schema errors, crawl anomalies, and traffic drops.
Build, maintain, and continuously improve the department’s standard operating procedures, processes, and quality standards, fostering a team culture of accountability, continuous learning, and measurable performance improvement.
Stay current with changes in Google’s algorithms, AI-driven search behaviour, GEO, and emerging search platforms; evaluate new tools and methodologies; and lead the testing and introduction of innovations that meaningfully improve client results.

Qualifications

A minimum of 5 years of hands-on SEO experience, with strong technical and strategic depth and a demonstrated track record of managing and improving complex, multi-account client campaigns.
At least 2 years of direct experience managing or leading an SEO team, with a proven ability to coach team members, raise performance standards, and build a collaborative, results-driven culture.
Strong technical SEO skills, with the ability to identify and troubleshoot a full range of issues including indexation problems, schema errors, crawl anomalies, and traffic drops.
Proficiency with industry-standard SEO tools and analytics platforms including Google Search Console, GA4, Google Business Profile, Screaming Frog, Ahrefs, and Semrush; experience with Surfer SEO or similar platforms is an asset.
AI-native or highly competent with AI tools, with genuine curiosity about how generative AI is reshaping search and the ability to translate that understanding into practical SEO and GEO strategies for clients.
Excellent communication and client-facing skills, with the confidence to manage complex escalations, present strategic recommendations clearly, and build trust with both clients and the team members being led.

For more information or to submit your resume, please reach out to Matt Erhard at Summit Search Group, matt.erhard@summitsearchgroup.com.

Summit Search Group has a strong commitment to Diversity, Equality and Inclusion. We strive for continuous development, modeling inclusive behaviors and proactively managing bias throughout our process.

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More about this job

Responsibilities

Lead and develop a seven-person SEO team while overseeing the strategic quality and measurable performance of SEO and GEO work across client accounts. Resolve complex technical and client challenges, improve departmental processes and standards, and guide the adoption of emerging search tools and approaches.

Requirements

Requires at least five years of hands-on SEO experience and at least two years managing or leading an SEO team, with strong technical and strategic expertise across complex client campaigns. Candidates should be proficient with industry SEO and analytics tools, capable of coaching teams and managing client escalations, and knowledgeable about AI-driven search and GEO.

Skills

SEO Team Leadership
Technical SEO
SEO Strategy
Generative Engine Optimization
Team Coaching and Development
Technical Troubleshooting
Google Search Console
Google Analytics 4
Google Business Profile
Screaming Frog
Ahrefs
Semrush
Surfer SEO
AI Tools

Visa sponsorship

Not detected in the job text

Hiring contact

Matt Erhard

Hiring contact email

matt.erhard@summitsearchgroup.com

Keywords

Search Engine Optimization
Generative Engine Optimization
Technical SEO
SEO Strategy
Google Search Console
Google Analytics 4
Google Business Profile
Screaming Frog
Ahrefs
Semrush
Surfer SEO
AI-Driven Search
Google AI Overviews
ChatGPT
Perplexity
Indexation
Schema
Crawl Anomalies
SEO Audits
Campaign Performance
Client Reporting
Google Algorithms
Paid Advertising
Reputation Management
Website Design and Development
Standard Operating Procedures
Team Leadership
Client Escalation Management

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