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Added 5 hours ago
CC
Knowledge Broker
Canadian Centre on Substance Abuse
Ottawa, ON
- $67,680 to $76,140 CAD / year
Collaborate with colleagues to enhance the application of sex- and gender-based analysis + to research, product development and tool development
Added 5 hours ago
T
Director, Data Platform Engineering
TD
Toronto, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 6 hours ago
LD
Intermediate Software Engineer
Leonardo DRS
Ottawa, ON · Kanata, ON
- Full-time
…responsible for addressing customer requirements, performing complex development activities requiring extensive research and analysis. As a member of the Software team, the incumbent…
Added 6 hours ago
PS
Senior Business Analyst
Persistent Systems
Halifax, NS
- Full-time
…Equity (PE) Services PEAK Matrix Assessment 2026 and Software Product Engineering PEAK Matrix Assessment…
Added 6 hours ago
N
Junior Account Executive - North America Market
Naboo
Montreal, QC
- Full-time
Contribute to internal improvements - from process suggestions to product feedback
Added 6 hours ago
Equity, Diversity & Inclusion (EDI) Specialist, Indigenous Health & Wellness, BORN - Temporary Full-Time (1.0) (until October 2028)
CHEO
Ottawa, ON
The EDI Indigenous Health & Wellness Specialist will lead engagement with Indigenous communities across Ontario to foster respectful, collaborative relationships with Indigenous clinicians,…
Added 6 hours ago
C
Equity, Diversity & Inclusion (EDI) Specialist, Indigenous Health & Wellness, BORN - Temporary Full-Time
CHEO
Ottawa, ON
- $49.02 to $57.65 CAD / hour
- Full-time
- Temporary
The EDI Indigenous Health & Wellness Specialist will lead engagement with Indigenous communities across Ontario to foster respectful, collaborative relationships with Indigenous clinicians,…
Added 6 hours ago
LG
Field Canvassing Representative
LeafFilter Gutter Protection
Calgary, AB
- Full-time
…information for the sales team to follow up and schedule an in-person product…
Added 6 hours ago
LG
Field Canvassing Representative
LeafFilter Gutter Protection
West Kelowna, BC
- Full-time
…information for the sales team to follow up and schedule an in-person product…
Added 6 hours ago
SM
Account manager
Sani Marc
Winnipeg, MB
- Full-time
…where collaboration, excellence, and continuous professional development are at the core of our values.About the RoleWe are currently seeking a results-driven Account Manager to join our…
Added 6 hours ago
LG
Field Canvassing Representative
LeafFilter Gutter Protection
Mississauga, ON
- Full-time
…information for the sales team to follow up and schedule an in-person product…
Added 6 hours ago
LC
Gérant mobile
Loblaw Companies Limited
Cowansville, QC
- Full-time
Train and develop department associates in customer service, product knowledge, and merchandising
Added 6 hours ago
LC
Gérant de fruits et légumes
Loblaw Companies Limited
Granby, QC
- Full-time
Train and develop department associates in customer service, product knowledge, and merchandising
Added 7 hours ago
AA
Business Development Representative
Anyset AI
Montreal, QC
- Full-time
Business Development Representative - Anyset. Montreal, QC (in office).
Added 7 hours ago
CP
Senior Research Analyst – Analytical Development
Corealis Pharma Inc.
Laval, QC
- Full-time
We are seeking a Senior Research Analyst to lead analytical development and support GMP laboratory operations. This role combines scientific expertise, project leadership, and team…
Added 7 hours ago
CP
Senior Research Analyst
Corealis Pharma Inc.
Laval, QC
- Full-time
We are seeking a Senior Research Analyst to lead analytical development and support GMP laboratory operations. This role combines scientific expertise, project leadership, and team…
Added 7 hours ago
PF
Front End & Bakery Manager
Pete's Frootique
Halifax, NS
- $42,000 to $48,000 USD / year
- Full-time
…ensuring excellence in customer service, operational efficiency, product quality, food safety, and team…
Added 7 hours ago
A
Senior Interaction Designer [AQ-22134]
Aquent
Toronto, ON
- Contract
…impactful digital experiences that resonate deeply. You will lead design initiatives from strategy to execution, ensuring every interaction is intuitive, inclusive, and highly effective,…
Added 7 hours ago
E
Bit Technician - Entry Level Opportunity
Epiroc
Creighton, SK
- Full-time
…support each other’s abilities to offer solutions. Together, we lead the way to make mining and construction more…
Added 7 hours ago
A
Digital Product Designer [AQ-22135]
Aquent
Toronto, ON
- Contract
Are you ready to be at the forefront of innovation, driving the conceptualization, development, and deployment of an industry-leading business banking portal? Your expertise will be…
Added 7 hours ago
JI
Truck Driver Class 3 Boom/Hitchhiker
J.D. Irving, Limited
St. John's, NL
- Full-time
…strategic investment in training and technology. We focus on the development of our people and promote a culture of continuous improvement and innovation. In addition to our retail stores,…
Added 7 hours ago
AC
IT Infrastructure Project Manager
Amphenol Communications Solutions
Markham, ON
- Full-time
Lead ERP Testing development efforts within the confines of appropriate project management methodology, change management and best practices.
Added 8 hours ago
HT
Applications Engineer
Husky Technologies
Bolton, ON
- Full-time
Lead end-to-end innovation and engineering initiatives, from concept ideation and prototyping through proof-of-concept validation, product development, and commercialization.
Added 8 hours ago
HT
Designer, Development (Service)
Husky Technologies
Bolton, ON
- Full-time
Husky TechnologiesTM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by –…
Added 8 hours ago
HT
Software Validation Technologist
Husky Technologies
Bolton, ON
- Full-time
Husky TechnologiesTM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by –…

Sun Life

Director, Content Strategy & Discoverability

Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada
Sun Life Toronto One York, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Oct 20, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

As the Director, Content Strategy & Discoverability for Sun Life Canada, you will lead and activate compelling digital content to drive brand awareness, consideration, and conversion across our Health, Wealth, and Protection businesses. You will champion the strategic evolution of our content ecosystem by integrating SEO, GEO, LLM discoverability, and organic social into one insight-driven function.

You will develop a consistent brand voice and narrative across digital channels grounded in client needs. Lead a team of content experts to create and scale high-performing content across all platforms - websites, social, email, videos, and thought leadership. Collaborate across Brand, Marketing, Product, Legal, and Compliance to deliver content that drives business growth and keeps Sun Life competitive in the digital landscape.

What will you do?

Develop and maintain insight-driven content strategy to meet the needs of Sun Life’s Brand as well as our Health, Wealth and Protection businesses
Work with stakeholders to define and track hybrid performance metrics, set targets that align with business objectives and industry best practices; monitor and report on content performance, and use data to evolve the Client experience
Expand and optimize sunlife.ca for search, GEO and LLM discoverability. Strengthen brand and product signals across Reddit, LinkedIn, META and YouTube.
Ensure content created for our digital properties are SEO-GEO-LLM search optimized and built with the client journey in mind
Your team will create and scale insight-driven content that meets client needs at every stage of the journey - from awareness and consideration to decision and ongoing engagement.
You will also develop the channel strategy to reach the right audiences and support our Canadian objectives.
Deliver content excellence for priority themes, ensuring alignment with both paid and organic client journeys, including social channels
Govern multi-channel content distribution and ensure SEO best practices prevent page duplication or competition.
Work with your team and Marketing partners to build and manage the editorial content calendar for Sun Life in Canada, along with channel plan to reach our audiences
Support product marketing teams and BU partners with thought leadership and digital content as part of their go-to-market plan
Create thought leadership with industry experts for our owned channels
Provide editorial reviews of third-party content sponsorships and partnerships
Lead a team of digital content marketers, SEO/GEO/LLM strategists, UX writers and organic social media specialists; provide coaching and training to help your team continuously grow and develop.
Identify opportunities to improve your team's operating model, tools or platforms used to achieve business objectives while driving content excellence
Implement, approve and govern intake workflows, editorial planning, and cross-team visibility using Wrike and standardized calendars.
Help create consistency across all digital outbound content and internal/external communication platforms
Continuously explore new and emerging communication channels and content formats
Engage in Client-facing content reviews and provide recommendations to drive content excellence
Help improve the content review process to gain approval from various stakeholders including compliance and legal, while helping the team to move quickly and complete projects in a timely manner
Maintain understanding of industry best practices in digital content, social channels, SEO/GEO/LLM discoverability best practices to ensure high performance from our content
Oversee budget expenses and forecast for the content team

What do you need to succeed?

10+ years of digital content experience in B2C and B2B marketing, product marketing, and content marketing across multiple channels and social platforms. Experience in financial services, insurance, or investments industry is an asset.
5+ years experience leading and managing high performing teams
Strong understanding of digital channels and audience behaviours, including websites, email, social media, paid media and emerging platforms, as well as evolving SEO, GEO and LLM discoverability best practices.
Strong analytical skills and the ability to interpret data and make data-driven decisions
Experience with social media management platforms like Hootsuite, Sprinklr, and Sprout
Rapid response / crisis communication management
Excellent writing, editing and communication skills
Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Senso.ia, Canva, Adobe suite and Wrike.
As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide

What’s in it for you?

Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
An environment of continuous learning, development, and improvement
Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off, every five years
We are proud to be on the 2026 Best Workplaces in Canada list by Great Place to Work
We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

130,000/130 000 - 180,000/180 000

Job Category:

Communications

Posting End Date:

19/10/2026

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More about this job

Responsibilities

You will lead the strategic evolution of the content ecosystem by integrating SEO, GEO, and LLM discoverability to drive brand awareness and business growth. You will also manage a team of content experts to scale high-performing content across digital platforms while ensuring alignment with client needs.

Requirements

Candidates must have 10+ years of digital content experience in B2C and B2B marketing and 5+ years of experience leading high-performing teams. Proficiency in digital marketing tools and a strong understanding of audience behaviors and search optimization best practices are required.

Skills

Content strategy
SEO
GEO
LLM discoverability
Digital marketing
Brand management
Team leadership
Data analysis
Social media management
Editorial planning
UX writing
Crisis communication
Budget management
Stakeholder management
Product marketing

Benefits

Sabbatical program
Mental health support
Continuous learning and development
Hybrid work flexibility

Visa sponsorship

Not detected in the job text

Keywords

Content Strategy
SEO
GEO
LLM
Digital Marketing
Brand Awareness
Financial Services
Insurance
Investments
Social Media
Google Analytics
Google Search Console
SEMrush
Ahrefs
Wrike
Canva
Adobe Suite
Hootsuite
Sprinklr
Sprout Social
Thought Leadership
Product Marketing
Editorial Calendar
UX Writing
B2B
B2C
Data-driven
Performance Metrics
Content Distribution
Stakeholder Management

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