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Added 12 mins ago
LC
Health Department Manager
Loblaw Companies Limited
Penticton, BC
- Full-time
…position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. /…
Added 12 mins ago
Curo - Bilingual Property & Casualty Claims Express Advisor
OTIP Group of Companies (OTIP, Orbit, Curo)
Edmonton, AB · Waterloo, ON
Added 12 mins ago
SC
Part Time Floral Clerk - Hillside Location
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Victoria, BC
- Part-time
We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on…
Added 12 mins ago
U
Human Resources Generalist
Univeris
Toronto, ON
- $65,000 to $80,000 CAD / year
- Full-time
Added 12 mins ago
IG
Business Analyst (Clinical)
Insight Global
ON · Ontario, Canada
- $50 to $80 CAD / hour
- Contract
We do use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.
Added 12 mins ago
Registered Nurse - Sexual Assault/Domestic Violence Care Centre
Women's College Hospital
Toronto, ON
Women’s College Hospital may use artificial intelligence (AI) or automated decision-making tools during various points in the recruitment and selection processes. Please note that…
Added 12 mins ago
OM
Senior Manager, Financial Literacy Program Design & Delivery
Ontario Medical Association
Toronto, ON
- Full-time
Added 12 mins ago
P4
Renovations Lead
Pier 4 Ltd
Cambridge, ON
- Full-time
Added 12 mins ago
B
QA Automation Lead – ATM/POS/DCC Payments
BeachHead
Toronto, ON
- $65 to $70 CAD / hour
- Contract
Added 12 mins ago
TF
Security & Compliance Lead
Terry Fox Research Institute
Canada
- Full-time
…Canada. This project sits at the intersection of healthcare and artificial intelligence and is among the first of its kind…
Added 12 mins ago
SO
Marketing Manager
Spirit of Math Schools Inc.
Toronto, ON · North York, ON
- Full-time
Added 12 mins ago
IG
Bilingual Customer Excellence Associate
IMCD Group
Brampton, ON
- Full-time
Added 12 mins ago
PA
Used Car Sales Manager (Planet Ford)
Performance Auto Group
Brampton, ON
- Full-time
This recruitment process involves the use of artificial intelligence, and this job posting is for an existing vacancy.
Added 12 mins ago
PI
Team Lead Central Unmarks
Purolator Inc.
Toronto, ON · Etobicoke, ON
- Full-time
Purolator complies with Canadian law in all recruitment practices. During pre-screening, we may use an Artificial Intelligence (AI) tool, supported by human oversight, to efficiently manage…
Added 12 mins ago
VC
Senior Software Engineer (Golang, Microservices, DevOps)
VTRAC Consulting Corporation (WBE)
Toronto, ON · Greater Toronto Area, Canada
- $120,000 to $140,000 CAD / year
- Full-time
Added 12 mins ago
A
Prompt Engineer
Apptad
Montreal, QC
- Contract
The developer will be working within a machine learning team/squad. The team is working on developing Artificial Intelligence solutions including ML and Gen AI. The candidate should be…
Added 12 mins ago
TH
Executive Assistant to CEO
Talent Harbour
Burnaby, BC
- $75,000 to $100,000 CAD / year
- Full-time
Added 12 mins ago
GS
DevOps Engineer
Gala Solutions
Montreal, QC
- Contract
AI Software Development Lifecycle (AI SDLC): Working knowledge of the secure and governed use of artificial intelligence across requirements, design, development, testing, deployment,…
Added 12 mins ago
F
Accounts Receivable Associate
FWS
Winnipeg, MB
- Full-time
FWS may use technology-assisted tools, including artificial intelligence, to assist in screening and reviewing candidates. These tools are applied responsibly and only used to assist in the…
Added 12 mins ago
MC
Project Manager - Business Change
MatchBox Consulting Group
Burnaby, BC
- Contract
Added 12 mins ago
K
Product Operations Specialist
Kinaxis
Ottawa, ON
- Full-time
Added 27 mins ago
Procurement Specialist
Acciona
ON · CAN - Ontario Line North
Added 27 mins ago
SI
Retail Print & Services Supervisor
Staples Inc.
Nanaimo, BC
- Full-time
We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes…
Added 27 mins ago
HP
321-26 RPN, Inpatient Unit & Emergency Department, Regular Part-Time, St Marys, Seaforth & Clinton
Huron Perth Healthcare Alliance
Clinton, ON · Seaforth, ON · St. Marys, ON
- Part-time
Added 27 mins ago
Specialist, Railway Infrastructure
VIA Rail Canada
Ottawa, ON · Montreal, QC

Sun Life

Manager, Brand Strategy & Governance

Toronto, ON, Canada
Waterloo, ON, Canada
Sun Life Toronto One York, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 8, 2026
Posting language: English
Posted: Oct 27, 2026

Original job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Manager, Brand Strategy & Governance reports to the Director, Global Brand Strategy in Global Marketing. The successful candidate is an experienced professional with a background in brand strategy and management. They will be instrumental in helping steer our overall brand strategy, including supporting our brand architecture, global creative direction and key campaigns.

What will you do?

Maintain the role of the Sunlife Brand Architecture
Build and maintain Sunlife’s brand governance programs including (Brand and creative review process, develop and manage adherence to brand policies, establish appropriate brand training programs)
Develop and evolve new and existing tools and resources to advance the brand strategy including Playbooks, Quick Reference Guides, etc.
Support the rollout and implementation of the refreshed Sunlife brand across global markets.
Manage Corporate ID (global trademark, searches, registrations, domain names, working with legal, brand monitoring vendor)
Develop Employee Engagement programs (identify employee engagement opportunities to deepen the understanding and alignment to the brand)
Drive industry-setting practices and trends related to brand governance for a global organization
Build and maintain relationships with key business partners and seek knowledge to understand the business strategies and opportunities for brand engagement and alignment
Support development of global marketing campaigns across all channels, with a focus on digital

What do you need to succeed?

University or college degree in Marketing, Business or Communications. MBA an asset
Minimum of six to eight years of progressive marketing experience
Brand agency experience is an asset
Knowledge of brand management principles, best practices, and processes
Relationship management and consulting: strong partnering approach to build and maintain relationships with key business partners, exercise diplomacy, mediation, and a consultative, collaborative approach, especially when dealing with senior leaders
Business knowledge: Demonstrate business acumen and ability to translate knowledge of the business strategies and goals into opportunities for brand alignment
Communication: Ability to articulate recommended strategies and positions backed by factual content; demonstrated communication and writing skills
Leading through influence: Guide project team without direct management authority; hold stakeholders accountable to the brand; communicate goals and plans effectively to business partners
Problem solving: Results oriented and decisive while managing in a complex environment
Organization and project management: Proven track record of successfully operating in a matrix environment; effectively manage multiple projects and tasks; budget management

What's in it for you?

The opportunity to move along a variety of career paths with amazing networking potential
Flexible Benefits from the day you join to meet the needs of you and your family
We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
We’re honoured to be recognized as a 2026 Best Workplaces in Ontario by Great Place to Work® Canada
We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

*LI-NB1

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

85,000/85 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

07/11/2026

Apply About employer

More about this job

Responsibilities

The Manager, Brand Strategy & Governance is responsible for maintaining brand architecture, managing brand governance programs, and developing tools to support global brand strategy. They will also collaborate with business partners to align brand initiatives with business goals and support the development of global marketing campaigns.

Requirements

Candidates must have a university or college degree in Marketing, Business, or Communications, with an MBA considered an asset. A minimum of six to eight years of progressive marketing experience is required, along with strong relationship management and strategic communication skills.

Skills

Brand strategy
Brand governance
Brand architecture
Marketing
Relationship management
Consulting
Business acumen
Communication
Project management
Digital marketing
Strategic planning
Stakeholder management
Budget management
Brand management

Benefits

Flexible benefits
Inclusive environment
Mental health support

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Brand Governance
Marketing
Brand Architecture
Corporate ID
Trademark
Employee Engagement
Digital Marketing
Business Acumen
Project Management
Matrix Environment
Budget Management
Consulting
Global Marketing
Brand Training
Creative Direction

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