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Added 3 mins ago
LC
Health Department Manager
Loblaw Companies Limited
Penticton, BC
- Full-time
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to…
Added 3 mins ago
Curo - Bilingual Property & Casualty Claims Express Advisor
OTIP Group of Companies (OTIP, Orbit, Curo)
Edmonton, AB · Waterloo, ON
Reporting to the National Auto Claims Manager, the core parts of your role will be to:
Added 3 mins ago
A
Human Resources Associate II
Alorica
Montreal, QC
- Full-time
Business Expertise/Acumen: Understands how the assigned duties integrate with others in the team.
Added 4 mins ago
WM
310T Apprentice Level 2+ (Second shift).
Waste Management, Inc. (WM)
Brampton, ON
- Full-time
We invest in our people through training, development and opportunities to grow because we believe great careers are built, not found. In fact, many of our leaders began their careers in…
Added 4 mins ago
A
Project Manager - Land Development
Arcadis
Markham, ON
- Full-time
In response to our strategic growth plan, we are seeking a client facing Project Manager with deep, hands-on experience of Urban Renewal and Land Development projects within Toronto.
Added 4 mins ago
B
Senior Counsel, Wealth Management
BMO
Toronto, ON · FCP
- Full-time
…particular securities. Influences and negotiates to achieve business objectives. Works to achieve organizational goals while minimizing legal risk. Works to deliver legal advice (60%),…
Added 4 mins ago
B
Senior Credit Officer
BMO
Montreal, QC · HO
- Full-time
Provides strategic input into business decisions as a trusted advisor.
Added 4 mins ago
OM
Senior Manager, Financial Literacy Program Design & Delivery
Ontario Medical Association
Toronto, ON
- Full-time
The Senior Manager, Strategy Portfolio Office, is responsible for leading the design, development, and delivery of a comprehensive financial literacy program for members. The role…
Added 4 mins ago
AA
2026-073 Quality Manager
Atikameksheng Anishnawbek
ON · Naughton, Ontario
- Full-time
- Contract
The Quality Manager supports Atikameksheng Anishnawbek operations, excellence in program and service delivery, Debendaagziwaad satisfaction and operational efficiency and improvement…
Added 4 mins ago
G
Key Account Manager
Greenhouse
Toronto, ON
- Full-time
…we need a competitive, positive, results-driven Key Account Manager to keep that momentum going. You'll own a defined portfolio of Canadian grocery accounts, spanning national, regional,…
Added 4 mins ago
P4
Renovations Lead
Pier 4 Ltd
Cambridge, ON
- Full-time
We have been recognized by The Global and Mail’s Report on Business as one of Canada’s Top Growing Companies in both 2024 and 2025. As a certified Great Place to Work®, we are committed to…
Added 4 mins ago
JI
Office Manager
J.D. Irving, Limited
Amherst, NS
- Full-time
…started in frontline roles and advanced through experience, development, and hard…
Added 4 mins ago
S
Warehouse Specialist, Canada
Saab
Halifax, NS
- Full-time
…Saab Canada, Inc. contributes to Saab’s global mission through business development and operation activities with our Canadian customers. This position is based out of our Dartmouth…
Added 4 mins ago
L
5754 - Seasonal Sales Help
Lids
Fredericton, NB
- Temporary
Career development opportunities and professional training programs.
Added 4 mins ago
J
Enterprise Account Manager
JAGGAER
Canada
- Full-time
About the role as an Enterprise Account Manager at Jaggaer, you will grow revenue within a portfolio of large enterprise accounts by understanding each customer's strategic objectives,…
Added 4 mins ago
CH
Senior Financial Analyst
CMHA HPE Addictions and Mental Health Services
Belleville, ON
- Full-time
Reporting to the Finance Manager, the Senior Financial Analyst is responsible for providing advanced financial analysis, reporting, budgeting, forecasting, and strategic financial support…
Added 4 mins ago
JS
Business Analys
Je Suis Copa
Canada
- Full-time
Career progression into Senior Business Analyst, Product Owner, Project Manager, Strategy Analyst, Business Consultant, or Operations Manager roles.
Added 4 mins ago
JS
Junior Data Analys
Je Suis Copa
Canada
- Full-time
Exposure to business intelligence, dashboard development, and data visualization tools.
Added 4 mins ago
PL
Project Coordinator
Philson Ltd.
Fredericton, NB
- Full-time
Philson Ltd has been in business since 1994 and is active in local civil markets such as site development, road building, underground utilities, and water/wastewater treatment.
Added 4 mins ago
DF
Executive Director
Dress for Success Central Alberta
Red Deer, AB
- Part-time
Build and maintain strategic relationships with employers, educational institutions, government agencies, community organizations, workforce development partners, and business leaders.
Added 4 mins ago
SO
Marketing Manager
Spirit of Math Schools Inc.
Toronto, ON · North York, ON
- Full-time
The Marketing Manager provides overall leadership, strategic direction and operational accountability for the Spirit of Math Marketing Department. The role translates organizational growth…
Added 4 mins ago
WC
Manager, Software (Embedded & Digital Products)
Wabtec Corporation
London, ON
- Full-time
As the Manager, Software (Embedded & Digital Products), you will report to the Manager, Engineering & Products and lead a multidisciplinary software organization responsible for embedded…
Added 4 mins ago
IG
Bilingual Customer Excellence Associate
IMCD Group
Brampton, ON
- Full-time
…requirements. You need to have a thorough knowledge of the business, its capabilities, principals, products, and the customer's industry and needs. Treating both internal and external…
Added 4 mins ago
PA
Used Car Sales Manager (Planet Ford)
Performance Auto Group
Brampton, ON
- Full-time
Assist the General Sales Manager and General Manager in the planning and forecasting of goals and objectives for the department and strive to meet them, as well as the development and…
Added 4 mins ago
KC
Senior Campaign Manager, Social
Kim Cosic Consulting Inc.
Toronto, ON
- Full-time
Partner with Manager to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required. Support with maintaining respectful and mutually beneficial…

Sun Life

Manager, Brand Strategy & Governance

Toronto, ON, Canada
Waterloo, ON, Canada
Sun Life Toronto One York, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 8, 2026
Posting language: English
Posted: Oct 27, 2026

Original job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Manager, Brand Strategy & Governance reports to the Director, Global Brand Strategy in Global Marketing. The successful candidate is an experienced professional with a background in brand strategy and management. They will be instrumental in helping steer our overall brand strategy, including supporting our brand architecture, global creative direction and key campaigns.

What will you do?

Maintain the role of the Sunlife Brand Architecture
Build and maintain Sunlife’s brand governance programs including (Brand and creative review process, develop and manage adherence to brand policies, establish appropriate brand training programs)
Develop and evolve new and existing tools and resources to advance the brand strategy including Playbooks, Quick Reference Guides, etc.
Support the rollout and implementation of the refreshed Sunlife brand across global markets.
Manage Corporate ID (global trademark, searches, registrations, domain names, working with legal, brand monitoring vendor)
Develop Employee Engagement programs (identify employee engagement opportunities to deepen the understanding and alignment to the brand)
Drive industry-setting practices and trends related to brand governance for a global organization
Build and maintain relationships with key business partners and seek knowledge to understand the business strategies and opportunities for brand engagement and alignment
Support development of global marketing campaigns across all channels, with a focus on digital

What do you need to succeed?

University or college degree in Marketing, Business or Communications. MBA an asset
Minimum of six to eight years of progressive marketing experience
Brand agency experience is an asset
Knowledge of brand management principles, best practices, and processes
Relationship management and consulting: strong partnering approach to build and maintain relationships with key business partners, exercise diplomacy, mediation, and a consultative, collaborative approach, especially when dealing with senior leaders
Business knowledge: Demonstrate business acumen and ability to translate knowledge of the business strategies and goals into opportunities for brand alignment
Communication: Ability to articulate recommended strategies and positions backed by factual content; demonstrated communication and writing skills
Leading through influence: Guide project team without direct management authority; hold stakeholders accountable to the brand; communicate goals and plans effectively to business partners
Problem solving: Results oriented and decisive while managing in a complex environment
Organization and project management: Proven track record of successfully operating in a matrix environment; effectively manage multiple projects and tasks; budget management

What's in it for you?

The opportunity to move along a variety of career paths with amazing networking potential
Flexible Benefits from the day you join to meet the needs of you and your family
We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
We’re honoured to be recognized as a 2026 Best Workplaces in Ontario by Great Place to Work® Canada
We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

*LI-NB1

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

85,000/85 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

07/11/2026

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More about this job

Responsibilities

The Manager, Brand Strategy & Governance is responsible for maintaining brand architecture, managing brand governance programs, and developing tools to support global brand strategy. They will also collaborate with business partners to align brand initiatives with business goals and support the development of global marketing campaigns.

Requirements

Candidates must have a university or college degree in Marketing, Business, or Communications, with an MBA considered an asset. A minimum of six to eight years of progressive marketing experience is required, along with strong relationship management and strategic communication skills.

Skills

Brand strategy
Brand governance
Brand architecture
Marketing
Relationship management
Consulting
Business acumen
Communication
Project management
Digital marketing
Strategic planning
Stakeholder management
Budget management
Brand management

Benefits

Flexible benefits
Inclusive environment
Mental health support

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Brand Governance
Marketing
Brand Architecture
Corporate ID
Trademark
Employee Engagement
Digital Marketing
Business Acumen
Project Management
Matrix Environment
Budget Management
Consulting
Global Marketing
Brand Training
Creative Direction

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