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Added 9 mins ago
HE
Program Manager , RF Systems
Holt Executive Ltd
Ottawa, ON
- Full-time
Our partner is seeking an Experienced Program Manager to be responsible for the development, integration, qualification, delivery, and deployment of RF solutions supporting government and…
Added 9 mins ago
M
Survey Project Manager
McElhanney
AB · Edmonton, AB
- Full-time
McElhanney is seeking a Survey Project Manager to join our Edmonton team, leading survey projects supporting industrial facilities, energy infrastructure, and construction. From facility…
Added 9 mins ago
GO
Senior Energy Advisor
Government of Yukon
Whitehorse, YT
- Full-time
…dependability of the territory’s energy systems. We lead the development of energy policies that support the long-term economic, environmental, and social sustainability of Yukon’s energy…
Added 9 mins ago
SH
Assistant Manager
Sunglass Hut
Kelowna, BC
- Full-time
The Assistant Manager assists in leading the store to success by developing a team that consistently delivers the Luxury Retail Signature Experience in order to exceed expectations in all…
Added 9 mins ago
PC
Manager, Integrated Supply Chain - M&M Food Market
Parkland Corporation
Mississauga, ON
- Full-time
We are looking for our next Integrated Supply Chain Manager. Could it be you?
Added 39 mins ago
TM
Manager Admin & Operations
Toronto Metropolitan University
Toronto, ON
- Full-time
…career-focused approach to higher education. Driven by bold leadership, cutting-edge research and a deep commitment to academic excellence, TMU collaborates with students, faculties, staff…
Added 39 mins ago
OP
Nuclear Operator in Training
Ontario Power Generation
Pickering, ON
- Full-time
…of a Supervising Nuclear Operator (FLMa) and/or First Line Manager (FLM), for example, Field Shift Operating Supervisor (FSOS), Control Room Shift Operating Supervisor (CRSOS), which…
Added 39 mins ago
A
Coordinator, People & Culture Hotel Operations - Global, Raffles & Fairmont
Accor
Toronto, ON
- Full-time
Coordinate, compile, maintain, and retain General Manager and Director, People & Culture files and documentation.
Added 39 mins ago
BT
Senior Manager
Baker Tilly Canada
Walkerton, ON
- Full-time
We are looking for a Senior Manager to join our team - a role where your expertise will drive meaningful outcomes and your ambition will help shape what comes next. Here, you’ll collaborate…
Added 39 mins ago
BT
Senior Manager, Indirect Tax
Baker Tilly Canada
Vancouver, BC
- Full-time
We are seeking a Senior Manager or Director, Indirect Tax to join our growing Tax practice in Toronto or Vancouver. This is a leadership role focused on indirect tax advisory, compliance,…
Added 54 mins ago
A
Coordinator, People & Culture Hotel Operations - Global, Raffles & Fairmont
AccorCorpo
Toronto, ON
- Full-time
· Coordinate, compile, maintain, and retain General Manager and Director, People & Culture files and documentation.
Added 1 hour ago
NR
Children’s Services Program Supervisor
Niagara Region
ON · Niagara, ON
- Contract
Reporting to the Manager Children’s Operations, the Children’s Services Program Supervisor is responsible for the delivery and administration of the Niagara Region’s Licensed Home Child…
Added 1 hour ago
GE
Hospitality F&B Assistant Manager
Grey Eagle Resort & Casino
Calgary, AB
- Full-time
Reporting to the Restaurant Manager is responsible to provide leadership with the team and takes ownership of daily operations. The ability to react to situations that need a sense of…
Added 1 hour ago
Product Manager, Regulatory
Robinhood
Toronto, ON
We're expanding our brokerage offering into Canada, and we're looking for a Product Manager, Regulatory to own the regulatory and compliance dimension of that build. In this role, you'll…
Added 1 hour ago
A
Software Development Project Manager
Alithya
QC · QC, Canada
- Full-time
…top-rated online courses and certifications. With exclusive leadership programs and a tuition reimbursement program for external training, we set you up to achieve your…
Added 1 hour ago
IE
Manager, Supply Chain & Innovation
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
The Manager will assess existing processes and ways of working, identify opportunities to simplify and standardize operations and lead the development and implementation of improved…
Added 1 hour ago
M
Project Manager
Maarut
Montréal-Est, QC · Montreal East, Quebec
- Contract
Candidate sought: a project manager with more than 10 years
Added 1 hour ago
RB
Financial Planner Relationship Manager
Royal Bank of Canada
Stratford, ON
- Full-time
Business Development, Client Centricity, Communication, Long Term Planning
Added 1 hour ago
RB
Financial Advisor
Royal Bank of Canada
New Westminster, BC
- Full-time
Career development and top-notch sales coaching to take your career to the next level
Added 2 hours ago
A
Lead Portfolio Manager - Relocate to Saudi Arabia, Permanent Expat Relocation Package
aramco
Calgary, AB
- Full-time
We are seeking a Lead Portfolio Manager to join the Portfolio Management Department (PMD).
Added 2 hours ago
CO
Temporary Technical Lead (Housing Accelerator Fund) Up to 18 Months
City of Saint John
Saint John, NB
- Temporary
Under the general supervision of the HAF Project Manager, you will be part of a high-caliber cross functional team leading the E-Permitting Initiative under the City of Saint John Housing…
Added 2 hours ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 2 hours ago
CO
Human Resources Generalist
City of Saint John
Saint John, NB
- Full-time
Support learning and development initiatives, leadership development programs, and employee training activities.
Added 2 hours ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
The Manager Policy and Risk Management is responsible for research and analysis, policy and procedures, and risk management.
Added 2 hours ago
C
Assistant Directeur - Cinéma Capitol St-Jean
Careerowl.in
Saint-Jean-sur-Richelieu, QC · St-Jean-Sur-Richelieu, QC
- Part-time

Sun Life

Manager, Brand Strategy & Governance

Toronto, ON, Canada
Waterloo, ON, Canada
Sun Life Toronto One York, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 8, 2026
Posting language: English
Posted: Oct 27, 2026

Original job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Manager, Brand Strategy & Governance reports to the Director, Global Brand Strategy in Global Marketing. The successful candidate is an experienced professional with a background in brand strategy and management. They will be instrumental in helping steer our overall brand strategy, including supporting our brand architecture, global creative direction and key campaigns.

What will you do?

Maintain the role of the Sunlife Brand Architecture
Build and maintain Sunlife’s brand governance programs including (Brand and creative review process, develop and manage adherence to brand policies, establish appropriate brand training programs)
Develop and evolve new and existing tools and resources to advance the brand strategy including Playbooks, Quick Reference Guides, etc.
Support the rollout and implementation of the refreshed Sunlife brand across global markets.
Manage Corporate ID (global trademark, searches, registrations, domain names, working with legal, brand monitoring vendor)
Develop Employee Engagement programs (identify employee engagement opportunities to deepen the understanding and alignment to the brand)
Drive industry-setting practices and trends related to brand governance for a global organization
Build and maintain relationships with key business partners and seek knowledge to understand the business strategies and opportunities for brand engagement and alignment
Support development of global marketing campaigns across all channels, with a focus on digital

What do you need to succeed?

University or college degree in Marketing, Business or Communications. MBA an asset
Minimum of six to eight years of progressive marketing experience
Brand agency experience is an asset
Knowledge of brand management principles, best practices, and processes
Relationship management and consulting: strong partnering approach to build and maintain relationships with key business partners, exercise diplomacy, mediation, and a consultative, collaborative approach, especially when dealing with senior leaders
Business knowledge: Demonstrate business acumen and ability to translate knowledge of the business strategies and goals into opportunities for brand alignment
Communication: Ability to articulate recommended strategies and positions backed by factual content; demonstrated communication and writing skills
Leading through influence: Guide project team without direct management authority; hold stakeholders accountable to the brand; communicate goals and plans effectively to business partners
Problem solving: Results oriented and decisive while managing in a complex environment
Organization and project management: Proven track record of successfully operating in a matrix environment; effectively manage multiple projects and tasks; budget management

What's in it for you?

The opportunity to move along a variety of career paths with amazing networking potential
Flexible Benefits from the day you join to meet the needs of you and your family
We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
We’re honoured to be recognized as a 2026 Best Workplaces in Ontario by Great Place to Work® Canada
We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

*LI-NB1

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

85,000/85 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

07/11/2026

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More about this job

Responsibilities

The Manager, Brand Strategy & Governance is responsible for maintaining brand architecture, managing brand governance programs, and developing tools to support global brand strategy. They will also collaborate with business partners to align brand initiatives with business goals and support the development of global marketing campaigns.

Requirements

Candidates must have a university or college degree in Marketing, Business, or Communications, with an MBA considered an asset. A minimum of six to eight years of progressive marketing experience is required, along with strong relationship management and strategic communication skills.

Skills

Brand strategy
Brand governance
Brand architecture
Marketing
Relationship management
Consulting
Business acumen
Communication
Project management
Digital marketing
Strategic planning
Stakeholder management
Budget management
Brand management

Benefits

Flexible benefits
Inclusive environment
Mental health support

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Brand Governance
Marketing
Brand Architecture
Corporate ID
Trademark
Employee Engagement
Digital Marketing
Business Acumen
Project Management
Matrix Environment
Budget Management
Consulting
Global Marketing
Brand Training
Creative Direction

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