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Added 11 mins ago
T
ERP Business Analyst Dynamics 365 F&O
Techo-Bloc
Longueuil, QC · Saint-Hubert, Québec
- Full-time
…Dynamics 365 Finance & Operations, and we need a sharp, curious Business Analyst to help us get the most out of it. You’ll sit at the intersection of technology and every department in the…
Added 11 mins ago
R
Banking Advisor
RBC
Gravenhurst, ON
- Full-time
Focus on client education and demonstration, leveraging technology to deliver a memorable client experience, drive sales, and retain business
Added 11 mins ago
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Senior Relationship Manager, Commercial Financial Services
RBC
Brossard, QC · Montreal, QC
- Full-time
Your natural flair for sales and resolving intricate business challenges is what sets you apart from the crowd. This role is all about professional relationship management and delivering…
Added 11 mins ago
R
Financial Advisor
RBC
Guelph, ON
- Full-time
As an RBC Financial Advisor, you attract, nurture, and grow relationships with our high-value personal and small business clients, by adding value in the moments that matter to them. You…
Added 11 mins ago
R
Relationship Manager Commercial Financial Services
RBC
Blainville, QC · Montreal, QC
- Full-time
…excellent, responsive, and proactive service to commercial business clients in the areas of accounts, operating services, credit, lending, and deposits. Your training occurs on-the-job,…
Added 11 mins ago
R
Banking Advisor Intern
RBC
Oakville, ON
- Full-time
Focus on client education and demonstration, leveraging technology to deliver a memorable client experience, drive sales, and retain business
Added 11 mins ago
MG
TMW SYSTEMS ANALYST & BUSINESS PROCESS SPECIALIST
Manitoulin Group of Companies
Mississauga, ON
- $90,000 to $115,000 CAD / year
- Full-time
Business Analysis: Proven capability to translate complex operational feedback from dispatchers and managers into efficient software workflow solutions.
Added 11 mins ago
EM
Management Trainee
Enterprise Mobility
New Minas, NS
- Full-time
Whether you see yourself in sales, business development, customer service, retail management, or operations, as a manager in training, you can count on a career path with a clear beginning…
Added 12 mins ago
B
Business Analyst - GenAI / Machine Learning
BeachHead
Toronto, ON
- $68.84 to $82.61 CAD / hour
- Contract
Working with one of our top financial clients, this role calls for a Business Analyst - GenAI / Machine Learning to support the delivery of enterprise AI solutions across Commercial and…
Added 12 mins ago
FI
Territory Sales Manager
Formations Inc.
Winnipeg, MB
- Full-time
…enables Formations to deliver comprehensive, high-standard solutions tailored to evolving client…
Added 12 mins ago
SR
Analyst, FP& A & Continuous Improvement (12 month Contract position)
SmartCentres REIT
Vaughan, ON
- Contract
The Analyst, FP&A & Business Process Improvement supports the annual budgeting and quarterly forecasting processes, including administration and enhancement of the Yardi ABF planning…
Added 12 mins ago
SP
Structural Engineer P. Eng (Building Systems)
Stubbe's Precast
Fergus, ON
- $100,000 to $125,000 CAD / year
- Full-time
Stubbe’s is a family-owned and operated company that has been in business for over 40 years. At Stubbe’s, our continued focus is to provide unique, cost-effective, and lasting building…
Added 12 mins ago
PA
Portfolio Manager (Bilingual)
Purpose Advisor Solutions
Toronto, ON
- Full-time
…customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing…
Added 12 mins ago
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Senior Program Manager
BGIS
Toronto, ON
- Full-time
Prepares and works with the client to develop business cases, scopes and budgets for projects in design development.
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Software Engineering Architect
Dexterra
Mississauga, ON
- $90,000 to $100,000 CAD / year
- Full-time
…opportunity different. Technology supports a diverse and evolving business, with development happening across teams, functions and initiatives. As Software Engineering Architect, you’ll…
Added 12 mins ago
A
Concepteur de produits principal/ Senior Product Designer
Acumatica
Montreal, QC
- Full-time
Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) solutions with growing businesses worldwide. But don’t take our word for it -…
Added 12 mins ago
A
Intern Developer/ Stagiaire développeur
Acumatica
Montreal, QC
- Internship
Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) solutions with growing businesses worldwide. But don’t take our word for it -…
Added 12 mins ago
Senior Account Executive, Public Sector Professional Services
Amazon
Ottawa, ON
…added value for clients. You will demonstrate expertise in business development, mastery of sales methodologies, and strong analytical, problem-solving, and project management skills. AWS…
Added 12 mins ago
B
Team Lead, Integration
BRP
Sherbrooke, QC
- Full-time
Collaborate with business stakeholders, enterprise architects, and external partners to align integration solutions with organizational priorities.
Added 12 mins ago
MD
z/OS Systems Programmer - ITS3 or ITS4
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Saint-Paul, NB · St.-Paul, NB
- Full-time
…user groups to ensure system availability and performance for business-critical…
Added 12 mins ago
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Coordonateur/trice fret maritime / Ocean Freight Coordinator
BLV - Value Chain Partners
Pointe-Claire, QC
- Full-time
À propos de notre client : Un transitaire international de renom et fournisseur de solutions logistiques intégrées en pleine expansion, alliant croissance rapide et durabilité. Réputé pour…
Added 12 mins ago
I
Events Manager
Indigo
Toronto, ON
- $85,000 to $95,000 CAD / year
- Full-time
Post-secondary degree in Business, Marketing, Communications, or a related discipline; equivalent experience considered.
Added 12 mins ago
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Senior People Partner
Haystack
Canada
- Full-time
Act as a strategic partner to leadership, supporting organizational design, hiring plans, and succession strategies that align with business goals.
Added 12 mins ago
AS
HR Manager
AgileGrid Solutions
Canada
- Full-time
…distributed workforce. A degree or diploma in human resources, business administration, or a related discipline is preferred, along with relevant professional HR credentials where…
Added 12 mins ago
ES
Software Engineer (Java, Python & Linux)
Enterprise Solutions Inc.
Toronto, ON
- Contract
Analyze business requirements, identify use cases, and document technical specifications.

Sun Life

Manager, Marketing Analytics and Insights

Toronto, ON, Canada
Waterloo, ON, Canada
Sun Life Toronto One York, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 12, 2026
Experience: 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
Posting language: English
Posted: Nov 5, 2026

Original job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Growth & Performance team within Sunlife's Client Experience Office is continuously launching and testing new ideas, platforms, and solutions to generate new leads and identify opportunities for existing clients and group members. The Manager, Marketing Analytics & Insights will be responsible for managing marketing analytics, external digital funnel performance metrics, and providing data-driven insights to support Sunlife's strategic growth initiatives.

What will you do?

Own data & insights for our External Digital Funnel, including web, paid, organic search, LLM discoverability & social media
Track paid funding performance over time, highlighting areas of opportunity and where targets were missed or exceeded
Provide a single source of truth for the external digital teams and agency partners to continuously optimize our digital marketing campaigns
Identify trends in organic search (branded and generic) & social media performance and share of voice as it relates to media spend and seasonality
Partner with SEO and SEM teams to continuously optimize & enhance our engines and lead the A/B testing agenda

Define & analyze core marketing KPIs (impressions, page visits, clicks, leads & visit to lead conversion, cost per impression, cost per click, cost per lead, cost of acquisition)

Partner closely with the Manager, Leads Strategy & Insights to set robust targets & forecasts and tell a complete story of external digital funnel performance and its impact on overall leads acquisition portfolio
Prepare data insights and reporting packages for senior leadership, translating data into actionable recommendations as needed
Assist in the development of business cases and financial models for new strategic initiatives, including investments in marketing technology and campaigns
Leverage analytics and consumer insights to drive investment prioritization and improve user experience on owned channels
Champion a "test and learn" strategy to scale effective digital content marketing initiatives nationally

What will you need to succeed?

8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
University degree in Business, Marketing, or related field; MBA or professional certifications (e.g., Digital Analytics) considered an asset
Experience in life insurance/wealth management or other financial services industry
Expertise in visual analytics and design principles
Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint
Strong ability to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data
Exceptional analytical skills with proven ability to translate data analysis into strategic recommendations, forecasts, and planning
Deep understanding of digital marketing tracking, pixels, optimization, and measurement
Digital media strategy, planning, and buying experience; in-platform experience a plus (Google platforms, Meta, Amazon, LLMs, Reddit, TikTok)
Superior interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization
Self-motivated, able to work both independently and collaboratively with multi-functional teams
Strong presentation and written communication skills with significant exposure to senior management
Ability to manage multiple concurrent objectives, projects, and activities with effective judgment in prioritizing

What’s in it for you?

We’re proud to be recognized as a company with a 2026 Most Trusted Executive team by Great Place to Work® Canada
Access to short-term assignments or ‘Gigs’ across the organization, to help you develop new skills and connections.
A collaborative and interactive team environment
Charitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributions.
Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.

*LI-MS

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

85,000/85 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

11/11/2026

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More about this job

Responsibilities

The Manager, Marketing Analytics & Insights will oversee data and performance metrics for the external digital funnel to support strategic growth. They will provide actionable insights, manage A/B testing agendas, and collaborate with teams to optimize digital marketing campaigns.

Requirements

Candidates must have 8+ years of experience in digital marketing, analytics, or strategy, along with a university degree in a relevant field. Proficiency in tools like Adobe Analytics, Tableau, and Excel is required, as well as strong data storytelling and analytical capabilities.

Skills

Marketing analytics
Digital marketing
Adobe Analytics
Adobe Target
Tableau
Microsoft Excel
Data visualization
SEO
SEM
Strategic planning
Financial modeling
A/B testing
Lead generation
Performance metrics
Communication skills

Benefits

Charitable giving matching program
Care days
Sick days
Incentive plans
Short-term assignments

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
Digital Funnel
SEO
SEM
Adobe Analytics
Adobe Target
Tableau
Data Visualization
Lead Acquisition
A/B Testing
Financial Services
Life Insurance
Wealth Management
KPIs
Digital Media Strategy
Google Platforms
Meta
Amazon
LLMs
Reddit
TikTok
Business Growth
Strategic Initiatives
Marketing Technology
Consumer Insights
Data Analysis
Forecasting
Performance Metrics
Share of Voice
Digital Content Marketing

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