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Added 3 mins ago
AI
Practice Lead - Data & AI
Architecture in Motion Inc.
Mississauga, ON
- Full-time
AIM is seeking a Data & AI Practice Lead to build and lead our Microsoft-focused Data & AI practice.
Added 3 mins ago
D
Delivery coordinator, Project management
Desjardins
Montreal, QC
- Full-time
…and coordinate contributors involved in the application and technology component of highly innovative, large-scale projects involving multiple sectors. You ensure timelines and budgets are…
Added 3 mins ago
C
Senior Service Designer
Citi
Mississauga, ON
- Full-time
As a Senior Service Designer, you will connect business strategy to user experience by aligning people, process, technology, and touchpoints across end-to-end experiences to drive…
Added 3 mins ago
C
Director, Information Security, Ongoing Monitoring
CIBC
Toronto, ON
- Full-time
…Director, Information Security, Ongoing Monitoring, you’ll lead a team responsible for building and delivering capabilities that monitor the risk profile of CIBC’s existing supplier…
Added 3 mins ago
MF
Sales Development Representative
Magnet Forensics
Waterloo, ON
- Full-time
…combination of top of funnel activities, including both inbound lead response and outbound prospecting, the SDR will generate and qualify sales opportunities for our Account Executives. The…
Added 3 mins ago
FR
Compliance Analyst
Fiat Republic
ON · Toronto, Ontario
- Full-time
…as we navigate through rapid growth and expansion. You will lead the charge in ensuring the integrity of our compliance processes across diverse jurisdictions, leveraging your seasoned…
Added 3 mins ago
AM
Research Associate (12 month term)
Alberta Machine Intelligence Institute
Edmonton, AB
- Full-time
- David Staszak, Lead Machine Learning Scientist, Advanced Technology
Added 3 mins ago
NA
Manager - Facilities Management & Development, Engineering and Technical Services
Northern Alberta Institute of Technology
St. Catharines, ON · Main Campus
- Full-time
Lead the Technical Services team and coordinate facilities sustainability and energy management initiatives within Engineering.
Added 3 mins ago
NH
Healthtech Consultant - MEDITECH
Nordic Healthcare Group (NHG)
Toronto, ON · Office: Canada - Toronto
- Full-time
· Lead meetings related to project status, deliverables, and ongoing coordination of work products.
Added 3 mins ago
GC
Intermediate/Senior Infrastructure Planning / Hydraulic Modeler
GEI Consultants, Inc.
Guelph, ON
- $85,000 to $110,000 CAD / year
- Full-time
Are you ready to take the lead on complex water infrastructure projects that shape the future of our communities? At GEI Consultants, we’re looking for an Intermediate to Senior Water…
Added 3 mins ago
Manager, Engineering
Linamar Corporation
Guelph, ON
Lead and mentor the Engineering team, fostering innovation and collaboration
Added 3 mins ago
TH
CUSTOMER EXPERIENCE MANAGER- MEDICINE HAT
The Home Depot
Medicine Hat, AB
- Full-time
Lead store kickoff meeting and walk each department to ensure store readiness. Communicate messages, priorities, and task to all associates.
Added 3 mins ago
IN
e-Emphasys ERP Techno-Functional Expert
IKO North America
Mississauga, ON
- Full-time
Lead testing and defect resolution activities, including support for data migration, reconciliation, cutover, go-live, and hypercare
Added 18 mins ago
Financial Business Partner (Oracle EBS Specialist) - Term
City of Regina
Regina, SK
Lead and supervise work units providing budget and accounting services to operating departments.
Added 18 mins ago
Service Support Officer, (Contract)
Scotiabank
ON · Mississauga, ON
Escalating fraudulent activities, unusual occurrences, issues/deficiencies/trends to your direct supervisor and/or Team Lead and/or AML and/or Branch Compliance Officer (BCO) and/or Chief…
Added 18 mins ago
Workplace Operations Lead (12 Month Contract)
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Toronto, ON
The Ecosystem Community Lead, Workplace Operations, supports an exceptional and productive workplace experience for employees, partners and visitors across assigned spaces in Canada. As a…
Added 18 mins ago
Customer Experience Lead - Abbotsford Banking Centre, Abbotsford BC
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Abbotsford, BC
We are looking for an enthusiastic, driven individual who will lead and support our Customer Experience Associates, while championing Scotiabank’s core values and culture.
Added 18 mins ago
Senior Analyst, Client Onboarding, Global Banking & Markets (GWO)
Scotiabank
Toronto, ON
Support the Associate (Team Lead) and Associate Director to ensure that the Bank is compliant with regulatory obligations and bank-driven risk measures.
Added 18 mins ago
Senior Software Engineer
Scotiabank
Toronto, ON
Lead technical investigations, root-cause analysis, corrective actions, and incident learning.
Added 18 mins ago
Lead SAP S/4HANA Solution Architect, Mining/Mineral Processing (Contract)
Blue Moon Metals
Toronto, ON
We are seeking an experienced SAP S/4HANA Solution Architect to serve as the lead internal SAP resource for our organization. The role has dual responsibility for supporting and…
Added 18 mins ago
Lead IT Infrastructure & Cloud Engineer - Mining/Mineral Processing
Blue Moon Metals
Toronto, ON
We are seeking a Lead IT Infrastructure & Cloud Engineer to design, implement, and support our core infrastructure, cloud services, and modern workplace environment. This is a hands-on…
Added 18 mins ago
AC
Product Owner, Data and AI
Air Canada
Dorval, QC
- Full-time
Take a lead role in the different SCRUM ceremonies.
Added 18 mins ago
Operations Engineering Specialist
Celestica International LP
Toronto, ON
…unique, unusual, or controversial problems or questions. May lead a work group or project team consisting of one or more support staff and/or tech/professional staff with some coaching from…
Added 18 mins ago
Assistant Public Trustee - Finance
Government of Alberta
AB
…management of the organization’s GoA operating budget. You will also lead the modernization of financial systems, processes, controls, reporting, and service delivery to improve operational…
Added 18 mins ago
TR
Manager – AI Transformation
Thomson Reuters
Toronto, ON
- Full-time
…organization to deliver outcomes at scale. As the organization's technology transformation agenda accelerates - spanning AI adoption, platform modernization, and enterprise-scale change -…

Sun Life

Manager, Marketing Analytics and Insights

Toronto, ON, Canada
Waterloo, ON, Canada
Sun Life Toronto One York, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 12, 2026
Experience: 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
Posting language: English
Posted: Nov 5, 2026

Original job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Growth & Performance team within Sunlife's Client Experience Office is continuously launching and testing new ideas, platforms, and solutions to generate new leads and identify opportunities for existing clients and group members. The Manager, Marketing Analytics & Insights will be responsible for managing marketing analytics, external digital funnel performance metrics, and providing data-driven insights to support Sunlife's strategic growth initiatives.

What will you do?

Own data & insights for our External Digital Funnel, including web, paid, organic search, LLM discoverability & social media
Track paid funding performance over time, highlighting areas of opportunity and where targets were missed or exceeded
Provide a single source of truth for the external digital teams and agency partners to continuously optimize our digital marketing campaigns
Identify trends in organic search (branded and generic) & social media performance and share of voice as it relates to media spend and seasonality
Partner with SEO and SEM teams to continuously optimize & enhance our engines and lead the A/B testing agenda

Define & analyze core marketing KPIs (impressions, page visits, clicks, leads & visit to lead conversion, cost per impression, cost per click, cost per lead, cost of acquisition)

Partner closely with the Manager, Leads Strategy & Insights to set robust targets & forecasts and tell a complete story of external digital funnel performance and its impact on overall leads acquisition portfolio
Prepare data insights and reporting packages for senior leadership, translating data into actionable recommendations as needed
Assist in the development of business cases and financial models for new strategic initiatives, including investments in marketing technology and campaigns
Leverage analytics and consumer insights to drive investment prioritization and improve user experience on owned channels
Champion a "test and learn" strategy to scale effective digital content marketing initiatives nationally

What will you need to succeed?

8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
University degree in Business, Marketing, or related field; MBA or professional certifications (e.g., Digital Analytics) considered an asset
Experience in life insurance/wealth management or other financial services industry
Expertise in visual analytics and design principles
Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint
Strong ability to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data
Exceptional analytical skills with proven ability to translate data analysis into strategic recommendations, forecasts, and planning
Deep understanding of digital marketing tracking, pixels, optimization, and measurement
Digital media strategy, planning, and buying experience; in-platform experience a plus (Google platforms, Meta, Amazon, LLMs, Reddit, TikTok)
Superior interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization
Self-motivated, able to work both independently and collaboratively with multi-functional teams
Strong presentation and written communication skills with significant exposure to senior management
Ability to manage multiple concurrent objectives, projects, and activities with effective judgment in prioritizing

What’s in it for you?

We’re proud to be recognized as a company with a 2026 Most Trusted Executive team by Great Place to Work® Canada
Access to short-term assignments or ‘Gigs’ across the organization, to help you develop new skills and connections.
A collaborative and interactive team environment
Charitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributions.
Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.

*LI-MS

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

85,000/85 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

11/11/2026

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More about this job

Responsibilities

The Manager, Marketing Analytics & Insights will oversee data and performance metrics for the external digital funnel to support strategic growth. They will provide actionable insights, manage A/B testing agendas, and collaborate with teams to optimize digital marketing campaigns.

Requirements

Candidates must have 8+ years of experience in digital marketing, analytics, or strategy, along with a university degree in a relevant field. Proficiency in tools like Adobe Analytics, Tableau, and Excel is required, as well as strong data storytelling and analytical capabilities.

Skills

Marketing analytics
Digital marketing
Adobe Analytics
Adobe Target
Tableau
Microsoft Excel
Data visualization
SEO
SEM
Strategic planning
Financial modeling
A/B testing
Lead generation
Performance metrics
Communication skills

Benefits

Charitable giving matching program
Care days
Sick days
Incentive plans
Short-term assignments

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
Digital Funnel
SEO
SEM
Adobe Analytics
Adobe Target
Tableau
Data Visualization
Lead Acquisition
A/B Testing
Financial Services
Life Insurance
Wealth Management
KPIs
Digital Media Strategy
Google Platforms
Meta
Amazon
LLMs
Reddit
TikTok
Business Growth
Strategic Initiatives
Marketing Technology
Consumer Insights
Data Analysis
Forecasting
Performance Metrics
Share of Voice
Digital Content Marketing

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