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Added 14 mins ago
T
ERP Business Analyst Dynamics 365 F&O
Techo-Bloc
Longueuil, QC · Saint-Hubert, Québec
- Full-time
Lead governance and change management through prioritization, impact assessment, QA, UAT and end-user training - so changes land smoothly.
Added 14 mins ago
UH
Data Coordinator
University Health Network
Toronto, ON
- Full-time
We are looking for a driven, detail-oriented individual to lead data coordination for a large, pan-Canadian study of patients with non-small cell lung cancer. The Data Coordinator’s primary…
Added 14 mins ago
Senior Lead, Utilities & Energy Management
City of Mississauga
Mississauga, ON
The successful candidate will report to the Manager Energy Management and will be responsible to effectively plan and lead a team of professionals in the management of BAS and renewable…
Added 14 mins ago
R
Senior Relationship Manager, Commercial Financial Services
RBC
Brossard, QC · Montreal, QC
- Full-time
Apply your past sales experience for prospecting, and lead generation, to new and existing clients
Added 14 mins ago
RK
Manager, Software Engineering
Rakuten Kobo Inc.
Toronto, ON · Kobo-ON-John Street
- $144,812 to $194,812 CAD / year
- Full-time
We are seeking a passionate individual to lead talented engineering teams in creating exceptional outcomes for Kobo and our customers. As an experienced Engineering Manager, you’ll have the…
Added 14 mins ago
EM
Automotive Detailer - Car Washer - Calgary
Enterprise Mobility
Calgary, AB
- $17.5 CAD / hour
- Full-time
…the industry. As an Auto Detailer and Car Washer, you will lead our commitment to exceptional cleaning practices, exceeding standard protocols to ensure the health and safety of…
Added 14 mins ago
B
Business Analyst - GenAI / Machine Learning
BeachHead
Toronto, ON
- $68.84 to $82.61 CAD / hour
- Contract
Lead business discovery sessions to document current-state processes, workflows, pain points, and user journeys.
Added 14 mins ago
A
Senior Software Engineer, Analytics and Reporting Solutions ⭐
Achievers
Toronto, ON
- Full-time
Lead high-impact initiatives that shape how millions of people experience work around the world.
Added 14 mins ago
JS
Senior Account Manager - National Programs
JD Sign Group
Cambridge, ON
- Full-time
Build relationships that lead to the next project
Added 14 mins ago
DI
Senior Estimator
Drake International
Winnipeg, MB
- $125,000 to $135,000 CAD / year
- Full-time
Lead Estimating activities for Design Build, CM, and Lump Sum projects
Added 14 mins ago
DG
Account Director
Dexterra Group
Vancouver, BC
- Full-time
Lead a team of stationary engineers and building operators, and trade subcontractors.
Added 14 mins ago
MD
Medicaid Provider Investigations Manager – Community-Based /Human Services Manager 2
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Directs a team of supervisors, lead investigators, and investigators.
Added 14 mins ago
MD
Medicaid Program Integrity & Continuity of Care Supervisor - Human Services Supervisor 3
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
This position exists to lead two statutory program functions for the Behavioral Health Administration (BHA) that protect Medicaid recipients and the integrity of Minnesota's behavioral…
Added 14 mins ago
B
Senior Program Manager
BGIS
Toronto, ON
- Full-time
Developed management/leadership skills enough to lead/motivate and develop others in a matrix management environment.
Added 14 mins ago
EM
Automotive Detailer - Car Washer - Calgary
Enterprise Mobility
Calgary, AB
- $17.5 CAD / hour
- Full-time
…the industry. As an Auto Detailer and Car Washer, you will lead our commitment to exceptional cleaning practices, exceeding standard protocols to ensure the health and safety of…
Added 14 mins ago
D
Software Engineering Architect
Dexterra
Mississauga, ON
- $90,000 to $100,000 CAD / year
- Full-time
Lead engineering activities supporting the modernization of enterprise platforms, including PVC Connect, with a focus on microservices, API-first development, integrations and scalable…
Added 14 mins ago
D
Account Director
Dexterra
Vancouver, BC
- Full-time
Lead a team of stationary engineers and building operators, and trade subcontractors.
Added 14 mins ago
TD
Accounting Manager
The Dufresne Group
Winnipeg, MB
- Full-time
In this role, you’ll lead financial reporting and accounting activities for assigned business areas, helping deliver accurate financial information and a timely month-end and year-end…
Added 14 mins ago
SC
Senior Accountant (Steinbach)
Steinbach Credit Union
Steinbach, MB
- Full-time
Lead month-end and year-end close and maintain the general ledger, including journal entries, accruals, and fixed asset and amortization schedules.
Added 14 mins ago
M
Director, Program Management
MDA
Sainte-Anne-de-Bellevue, QC
- Full-time
Program Recovery – Identify execution challenges early and lead the development and implementation of recovery plans for programs requiring management intervention.
Added 14 mins ago
MC
MGR Fitness & Training
MNP Community & Sport Centre
Calgary, AB
- Full-time
Carry out and lead by example at a high level all employee performance standards & expectations.
Added 14 mins ago
GT
Senior Officer, Noise Management (Term Opportunity - Six Months)
Greater Toronto Airports Authority
Toronto, ON
- Full-time
Lead response to requests for information and advise elected officials, community groups and the general public and conduct formal presentations to each of these groups; as well as…
Added 14 mins ago
VC
Booking Clerk/Secretary
Vancouver Coastal Health
Vancouver, BC
- $28.74 CAD / hour
- Full-time
…taking smart risks, and "going first" when we believe it will lead to the best possible outcomes for patients and their families. We invite you to join us in creating healthy lives in…
Added 14 mins ago
VC
Respiratory Therapist (RT)
Vancouver Coastal Health
North Vancouver, BC
- $40.19 to $50.2 CAD / hour
- Temporary
The LGH Respiratory Therapy leadership team consists of an Operations Manager, Professional Practice Lead, RT Educator, and Charge RTs to ensure support as you transition to become part of…
Added 14 mins ago
VC
Housekeeping Aide
Vancouver Coastal Health
North Vancouver, BC
- $25.82 CAD / hour
- Full-time

Sun Life

Manager, Marketing Analytics and Insights

Toronto, ON, Canada
Waterloo, ON, Canada
Sun Life Toronto One York, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 12, 2026
Experience: 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
Posting language: English
Posted: Nov 5, 2026

Original job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Growth & Performance team within Sunlife's Client Experience Office is continuously launching and testing new ideas, platforms, and solutions to generate new leads and identify opportunities for existing clients and group members. The Manager, Marketing Analytics & Insights will be responsible for managing marketing analytics, external digital funnel performance metrics, and providing data-driven insights to support Sunlife's strategic growth initiatives.

What will you do?

Own data & insights for our External Digital Funnel, including web, paid, organic search, LLM discoverability & social media
Track paid funding performance over time, highlighting areas of opportunity and where targets were missed or exceeded
Provide a single source of truth for the external digital teams and agency partners to continuously optimize our digital marketing campaigns
Identify trends in organic search (branded and generic) & social media performance and share of voice as it relates to media spend and seasonality
Partner with SEO and SEM teams to continuously optimize & enhance our engines and lead the A/B testing agenda

Define & analyze core marketing KPIs (impressions, page visits, clicks, leads & visit to lead conversion, cost per impression, cost per click, cost per lead, cost of acquisition)

Partner closely with the Manager, Leads Strategy & Insights to set robust targets & forecasts and tell a complete story of external digital funnel performance and its impact on overall leads acquisition portfolio
Prepare data insights and reporting packages for senior leadership, translating data into actionable recommendations as needed
Assist in the development of business cases and financial models for new strategic initiatives, including investments in marketing technology and campaigns
Leverage analytics and consumer insights to drive investment prioritization and improve user experience on owned channels
Champion a "test and learn" strategy to scale effective digital content marketing initiatives nationally

What will you need to succeed?

8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
University degree in Business, Marketing, or related field; MBA or professional certifications (e.g., Digital Analytics) considered an asset
Experience in life insurance/wealth management or other financial services industry
Expertise in visual analytics and design principles
Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint
Strong ability to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data
Exceptional analytical skills with proven ability to translate data analysis into strategic recommendations, forecasts, and planning
Deep understanding of digital marketing tracking, pixels, optimization, and measurement
Digital media strategy, planning, and buying experience; in-platform experience a plus (Google platforms, Meta, Amazon, LLMs, Reddit, TikTok)
Superior interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization
Self-motivated, able to work both independently and collaboratively with multi-functional teams
Strong presentation and written communication skills with significant exposure to senior management
Ability to manage multiple concurrent objectives, projects, and activities with effective judgment in prioritizing

What’s in it for you?

We’re proud to be recognized as a company with a 2026 Most Trusted Executive team by Great Place to Work® Canada
Access to short-term assignments or ‘Gigs’ across the organization, to help you develop new skills and connections.
A collaborative and interactive team environment
Charitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributions.
Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.

*LI-MS

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

85,000/85 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

11/11/2026

Apply About employer

More about this job

Responsibilities

The Manager, Marketing Analytics & Insights will oversee data and insights for the external digital funnel, including web, search, and social media performance. They will partner with internal teams to optimize digital campaigns, define core marketing KPIs, and provide actionable data-driven recommendations to senior leadership.

Requirements

Candidates must have 8+ years of progressive experience in digital marketing, analytics, or strategy, along with a university degree in Business or Marketing. Proficiency in tools such as Adobe Analytics, Tableau, and Microsoft Excel is required, as is experience in the financial services industry.

Skills

Marketing analytics
Digital marketing
Adobe Analytics
Adobe Target
Tableau
Microsoft Excel
Data visualization
SEO
SEM
Strategic planning
Financial modeling
A/B testing
Lead generation
Performance metrics
Communication skills
Project management

Benefits

Charitable giving matching
Care days
Sick days
Incentive plans

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
Digital Funnel
SEO
SEM
Adobe Analytics
Adobe Target
Tableau
Data Visualization
Lead Acquisition
A/B Testing
Financial Services
Life Insurance
Wealth Management
KPIs
Strategic Growth
Marketing Technology
Google Platforms
Meta
Amazon
LLMs
Reddit
TikTok
Data Insights
Performance Metrics
Business Modeling
Digital Media Strategy
User Experience
Content Marketing
Reporting
Forecasting

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