Marketing Coordinator

Are you passionate about skiing, snowboarding, outdoor recreation, and creating engaging content? Sunridge Ski Area is looking for an energetic and creative Marketing Coordinator to help tell our story, grow our audience, and create unforgettable experiences both online and on the hill.

As Edmonton's most social ski experience, we're looking for someone who thrives in a fast-paced environment, enjoys wearing multiple hats, and isn't afraid to spend as much time capturing content on the hill as they do behind a desk.

Position Overview

The Marketing Coordinator is responsible for planning, creating, and executing Sunridge Ski Area's marketing initiatives. This includes managing social media channels, digital advertising campaigns, content creation, event promotion, and assisting the events coordinator with the planning and execution of on-site events.

This is a full-time seasonal position with the opportunity to transition into a year-round role based on performance and organizational needs. The position requires a flexible schedule, including evenings, weekends, and holidays throughout the operating season.

Key Responsibilities

Marketing & Digital Media

• Manage and grow Sunridge's social media channels, including Instagram, Facebook, TikTok, LinkedIn, and other emerging platforms.
• Create engaging photo, video, and written content that showcases the Sunridge experience.
• Monitor social media engagement and respond to customer inquiries and comments.
• Coordinate email marketing campaigns and promotional communications.
• Create and manage digital advertising campaigns through platforms such as Meta, Google, and other digital channels.
• Track campaign performance and provide regular reporting and recommendations.

Content Creation

• Capture photo and video content on the hill, during events, and throughout daily operations.
• Work with various departments to highlight staff, programs, events, and guest experiences.
• Edit content for use across social media, digital advertising, email campaigns, and website channels.
• Stay current with social media trends and identify opportunities to create engaging content.

Events & Guest Experience

• Support the Events Coordinator with event planning, promotion, and execution.
• Assist with event setup, guest engagement, registration, and day-of-event activities.
• Help coordinate marketing materials, signage, and sponsor activations.

Customer Service & Collaboration

• Provide exceptional customer service and act as a positive ambassador for Sunridge Ski Area.
• Work collaboratively with all departments to ensure marketing efforts align with operational goals.

Qualifications

Required

• Diploma or degree in Marketing, Business, Communications, or a related field.
• Experience with digital marketing and social media management.
• Strong written and verbal communication skills.
• Excellent organizational and time management abilities.
• Strong customer service and interpersonal skills.
• Ability to work independently while managing multiple projects and deadlines.
• Passion for winter sports, outdoor recreation, and the ski industry.
• Ability to ski or snowboard confidently and safely.

Preferred

• Experience managing Meta and Google advertising campaigns.
• Photography and videography experience.
• Graphic design experience using Canva, Adobe Creative Suite, or similar programs.
• Experience planning or supporting events.
• Previous experience in tourism, recreation, hospitality, or outdoor industries.