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Suntory Global Spirits

Associate Brand Manager

Toronto, ON, Canada

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Job details

Experience: Minimum 2 years’ marketing experience, CPG experience an asset
Posting language: English
Posted: Oct 27, 2026

Original job description

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

This role provides a platform to showcase superior brand marketing, commercial and financial acumen skills
Autonomy to manage a full brand portfolio
A chance to further develop marketing skills and be seen as a viable business partner
Accountability for the overall brand health and performance in Canada
Opportunity to work with a variety of stakeholders, across functions and in markets both within and outside of Canada
Work in an exciting, fast-paced industry

Role Responsibilities

Reporting to the Brand Manager, the Associate Brand Manager will play a key role in defining and executing the brand strategy and vision – including working with key cross functional teams and agency partners, identification of key consumer and business issues and insights, brand planning, packaging, activations, promotions and advertising. They will also demonstrate business leadership by managing brands as a business - managing P&L, LE, financial measures and ongoing budget management; recognize opportunities to improve brand and business health and make recommendations accordingly; and demonstrate excellent execution of brand initiatives in collaboration with sales and field marketing teams.

Be the brand custodian for Canada, ensuring brand strategies are clearly communicated, upheld and executed with excellence, educating and correcting where necessary to promote commercial excellence principles
Develop elements of brand plans, with coaching from Brand Manager
Analyze key business metrics - Monthly brand performance review (value and volume share, competitive activity), compile insights and synthesize data into clear and compelling storylines with actionable recommendations
Share program results and key learnings from research ensuring capture of feedback from Trade Marketing Managers, Provincial Sales Directors, and Business Analysis team
Management of budgets, forecasting, Ariba (purchase requisitions, purchase orders), vendor invoices and LE process in a timely fashion and in line with strategy
Contribute to monthly brand updates and business reviews
Manage, develop and coordinate all trade promotion materials (sell sheets, educations tools, etc.) for both Retail and On-Premise
Support the Brand Specialists/Ambassador in the ideation, development and procurement of assets to deliver meaningful programs with key On-Premise partners
Manage set-up of new vendor partners as required by the business
Support with agency partner and vendor relationship management - creative brief development, budget management, etc.
Lead and independently manage multiple packaging projects, ensuring timely task execution, proactive decision-making and effective cross-functional coordination to deliver projects on schedule.
Work closely with Provincial Sales Teams to ensure flawless activation at the local level
Where applicable, work with Trade Marketing Managers to regionalize national brand programming and deliver custom regional programs
Work directly with compliance manager to ensure all activity meets national regulatory, legal and Beam Suntory marketing code

Qualifications

Degree in Business or Marketing preferred
Must thrive in a fast-paced environment
Minimum 2 years’ marketing experience, CPG experience an asset
High level of accountability, flexibility and self-direction, coupled with eagerness to learn and take direction from leaders as appropriate
Proven ability to work collaboratively with cross-functional departments, primarily sales and finance
Availability to travel – approximately 10% or as needed

Competencies:

Excellence in Execution: Achieve deadlines and communicate with project stakeholders when a timeline is at risk. Sets high standards of self and others, focusing on outstanding outputs that fully comply with the Beam Marketing Code and related sign off processes. Appreciates the balance between speed and quality and will seek guidance when necessary.
Marketing Judgement: Can articulate what works, what doesn’t and why. Makes decisions based upon consumer insights, commercial and practical considerations.
Collaboration: Practices active listening and challenges where appropriate, demonstrating emotional intelligence. Understands how to effectively manage internal and external relationships and supports them in their awareness of, and compliance with the Beam Suntory Marketing Code.
Communication Skills: Demonstrates clear bias toward sharing as a business practice, both with internal and external stakeholders, whether it is a formal recommendation or request, or informally seeking opinions or information. Presents ideas and thoughts in a professional, clear manner to senior managers and directors, peers and agencies both oral and written.
Inquisitive, open-minded and actively interested in learning about the business.
Demonstrates critical thinking skills.
Problem solver
Entrepreneurial
Consumer & Market Insights: Harnesses a variety of inputs to develop consumer and market understanding. Can distinguish between information and insight. Is able to quickly identify insights that address issues and will drive growth.
Strategic Sense: Demonstrates understanding of key consumer issues and explores different options before making a recommendation. Able to develop a strategic project recommendation with a clearly based rationale to support conclusions.

Salary Range: $65,000 to $80,000 CAD, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of theToronto location.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

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More about this job

Responsibilities

The Associate Brand Manager will define and execute brand strategy, manage P&L, and oversee brand performance through cross-functional collaboration. They are responsible for analyzing business metrics, managing budgets, and coordinating trade promotion materials and packaging projects.

Requirements

Candidates should have a degree in Business or Marketing and a minimum of 2 years of marketing experience, preferably in CPG. The role requires strong analytical skills, the ability to work collaboratively across departments, and the flexibility to travel as needed.

Skills

Brand marketing
Brand strategy
P&L management
Budget management
Data analysis
Project management
Cross-functional collaboration
Consumer insights
Market analysis
Trade marketing
Packaging management
Financial acumen
Commercial excellence
Stakeholder management
Regulatory compliance

Benefits

Annual bonus
401k match
Profit sharing
Medical benefits
Wellness benefits

Visa sponsorship

Not detected in the job text

Keywords

Brand Management
CPG
Marketing Strategy
P&L
Budgeting
Forecasting
Ariba
Trade Marketing
Retail
On-Premise
Packaging
Consumer Insights
Market Metrics
Regulatory Compliance
Business Analysis
Project Execution
Stakeholder Management
Commercial Acumen
Financial Measures
Brand Health

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