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Added 7 mins ago
PT
310T Apprentice / 310T Technician
Platinum Trailers
St. Marys, ON
- $22 to $48 CAD / hour
- Full-time
All-Equip Repair & Service/Platinum Trailers is a growing family-run business that provides a positive work environment and the opportunity to expand your experience and knowledge within…
Added 7 mins ago
FG
MANGO - Assistant Store Manager - Markville
Fox Group Canada Inc.
ON · Markham, Ontario
- Full-time
We are looking for an Assistant Store Manager, who must be an exceptional leader who can motive, inspire, and develop the store team.
Added 7 mins ago
I
Global Head of Cyber Security
Innocap
Toronto, ON · Montreal, QC
- Full-time
As Innocap’s senior cybersecurity leader, the Global Head of Cybersecurity defines and executes the firm’s global cybersecurity strategy and operating model. Reporting to the Chief…
Added 7 mins ago
C
Associate Site Director (Onsite)
CNX
Chatham-Kent, ON · CAN Chatham
- Full-time
…tech-powered, intelligence-fueled. As a global technology and services leader, we power the world's best brands, today and for the future. Leveraging unique data insights, profound industry…
Added 7 mins ago
CI
Sr. Director Global Commercial - Defense
CoorsTek, Inc.
Ottawa, ON · DEW Engineering Ottawa
- Full-time
DEW is seeking a senior commercial leader responsible for identifying, developing, and executing growth strategies for all DEW Engineering's markets, with accountability for strategic…
Added 7 mins ago
C
Senior Manager, Incident Management
CIBC
Toronto, ON
- Full-time
…remediation, while partnering closely with teams across Product, Business Control, Compliance, Legal, Technology, and Data Analytics. You’ll assess complex issues, analyze large data sets…
Added 7 mins ago
WM
Residential Operations Manager
Waste Management, Inc. (WM)
Sudbury, ON
- Full-time
We invest in our people through training, development and opportunities to grow because we believe great careers are built, not found. In fact, many of our leaders began their careers in…
Added 7 mins ago
BT
Driver Manager
Bison Transport Inc.
Winnipeg, MB
- Full-time
…affect results. The Driver Manager is also expected to be a leader for the entire department by providing direction and support on a day to day…
Added 7 mins ago
LensCrafters - Licensed Assistant Manager - #942 Kitchener
EssilorLuxottica Group
Kitchener, ON
The Assistant Manager acts as a leader in absence of, or in support of the Store Manager & behaves as a business owner within the marketplace & LensCrafters organization. Represents…
Added 22 mins ago
NI
Business Development Manager-Canada
Navien, Inc.
Canada
- Full-time
Keeping Navien leadership informed on business development progress and pipeline updates
Added 22 mins ago
AC
Allstate Sales Agent Trainee
Allstate Canada
Toronto, ON
- Full-time
Business Development Mindset: Entrepreneurial drive with the discipline to manage your pipeline, track activity, and continually seek new revenue.
Added 22 mins ago
TG
Engineering Technician - Paint Booth
Toyoda Gosei Americas
Palmerston, ON
- Full-time
Training set-up, leader tech and supervisors on set-up work instructions.
Added 22 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
…with us as we pursue our ambitious growth strategy. We are a leader in developing state-of-the-art technology and it is this technology base that uniquely positions us to serve customers…
Added 22 mins ago
HT
VP, Accounting & Controllership (Husky)
Husky Technologies
Bolton, ON
- Full-time
…with us as we pursue our ambitious growth strategy. We are a leader in developing state-of-the-art technology and it is this technology base that uniquely positions us to serve customers…
Added 22 mins ago
S
Email & CRM Lead
Spinrite
Toronto, ON
- Full-time
Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for an Email & CRM…
Added 22 mins ago
T
Personal Banker Trainee - Westmount, Greene (Full time)
TD
Montreal, QC
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 22 mins ago
LM
DIRECTOR OF INFORMATION TECHNOLOGY
Lacroix Médecine Privée
Quebec, QC
- Full-time
…technology partner ecosystem. This role is for an experienced, business-oriented, and results-driven IT leader who can combine strategic vision with excellent execution. Your Key…
Added 22 mins ago
VR
General Sales Manager
Vista Radio Ltd
Lethbridge, AB
- Full-time
…passionate about helping local businesses succeed. We need a leader who can inspire a team, drive revenue, and create a winning culture while building meaningful relationships throughout…
Added 22 mins ago
LM
Director of Surgical Operations
Lacroix Médecine Privée
Quebec, QC
- Full-time
A leader in private medicine in Quebec, the Lacroix Medical Group comprises three rapidly growing divisions:
Added 22 mins ago
LM
Head of Digital Performance
Lacroix Médecine Privée
Quebec, QC
- Full-time
…high-performing strategies that generate a tangible impact on our business objectives. Their daily challenge: transforming data into opportunities, strategies into results, and ideas into…
Added 22 mins ago
P&
Architecte principal national / Country Lead Architect
Pratt & Whitney
Longueuil, QC
- Full-time
Pratt & Whitney Canada (P&WC) est un leader mondial de l’innovation aérospatiale, dont le siège social est situé à Longueuil, au Québec, depuis 1928. Nous concevons et fabriquons des…
Added 22 mins ago
SI
General Manager
Synectics Inc.
Kamloops, BC
- $80,000 to $90,000 CAD / year
- Full-time
Are you a passionate leader who enjoys developing teams, elevating guest experiences, and driving business success?
Added 22 mins ago
W
Manager IT, Enterprise Architecture
WorkSafeBC
Richmond, BC
- Full-time
In this role, you’ll align technology strategy with business priorities, establish a compelling enterprise technology vision, and guide the development of architecture principles,…
Added 22 mins ago
NF
District Sales Manager- Calgary
Neo Financial
Calgary, AB
- Full-time
As a District Sales Manager at Neo Financial, you will be a pivotal leader responsible for the profitability and success of a designated district, encompassing up to six mall locations. You…
Added 22 mins ago
V
Software Engineering Manager
Verathon
Vancouver, BC · Greater Vancouver, BC
- Full-time
Serve as a thought leader and change agent in AI-enabled software development practices, positioning Verathon ahead of competitors through technology leadership.

Sunwing Vacations Group

Retail Sales, VP

Toronto, ON, Canada

Apply About employer

Applications open in a new tab.

Job details

Apply by: Nov 9, 2026
Posting language: English
Posted: Oct 26, 2026

Original job description

About Us:

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The Opportunity:

Under Sunwing Vacations, we are looking for a Retail Sales, VP to join our team and help make vacation dreams come true. Reporting directly to the President, you will provide strategic leadership in the development and execution of sales and business development strategies to drive revenue growth and achieve our commercial objectives. Working closely with senior leaders and sales teams across the organization, you will help shape sales strategies, strengthen market opportunities, and drive overall business performance. This is an exciting opportunity for a strategic and results-driven leader who is passionate about sales, growth, and building high-performing teams. Apply now and have your career soar to new heights - under our wing!

What You’ll Do:

Sales, Strategy and Business Relationships:

Developing and managing the B2B distribution channels.
Maintaining and growing the trade relationship.
Development of new markets and new niches.
Meets or exceeds budgets for all B2b distribution channels.
Responsible for supervising all contracts, pricing, credit terms, warranties and delivery dates.
Responsible to monitor and accomplish package revenue production, and meeting or exceeding planned sales objectives for revenue flows.
Monitors forecasts occupancy fluctuations and directs selling activities to maximize revenues.
Knows the different source market and destination demand segments, and balances market segments according to supply and demand.
Assists with development of the different marketing and sales plans based on the groups’ position and strengths within each market segment.
Prepares departmental budget that correctly reflects the sales goals.
Develops and implements the global sales plan.

Marketing and Benchmarks:

Responsible for an efficient network towards trade, industry influencers and employers.
Responsible to communicate among internal and external customers accurate information about the Company`s new services, programs, results, plans, etc.
Responsible to observe the market, identity trend and monitor the main competitors.
Analyzes and understands the competition’s strengths and weaknesses for trade market segment and successfully directs trade marketing activities against each.
Establish the competitive set for each market segment and takes advantage of the group strengths against each competitor.
Participates in Key local and international trade shows or other promotional events.
Reviews printed and digital marketing materials (fact sheets, brochures & web pages etc.) to assure accurate information and service compliance.

What You’ll Need:

4-year higher education degree in business, tourism, marketing, hotel management or equivalent experience
Minimum of 8 years proven successful experience in hospitality sales in a similar position or Company
Proven track record of negotiations
Strong project management, business writing and reporting skills
Demonstrated in-depth sales and marketing techniques and financial principles
Demonstrate the ability to anticipate and solve practical problems or resolve issues
Clear and concise communication among internal and external customers
Ability to give effective presentations to customers is required
Ability to use office equipment, strong computer knowledge and internet skills
Knowledge and experience with Microsoft Office
Service attitude and strong interpersonal skills
Effective time management, organizational skills and a pro-active approach
Excellent teamwork, leadership, and negotiation skills
Proven ability to work well under pressure
Ability to travel

What You’ll Be A Part Of:

Hybrid Work Opportunities
Grow your career with challenging and rewarding work that makes a difference
Opportunity to give back through our social responsibility initiatives
Work with a fun, passionate, travel-loving team!
See for yourself! @sunwinglife

We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email recruiting@sunwing.ca

Apply About employer

More about this job

Responsibilities

The VP of Retail Sales will provide strategic leadership to develop and execute sales and business development strategies to drive revenue growth. They are responsible for managing B2B distribution channels, monitoring market trends, and overseeing departmental budgets and sales performance.

Requirements

Candidates must hold a 4-year degree in business, tourism, marketing, or hotel management and possess at least 8 years of successful experience in hospitality sales. Strong negotiation, project management, and communication skills are essential for this leadership role.

Skills

Strategic leadership
Sales strategy
Business development
B2B distribution
Revenue growth
Contract management
Market analysis
Project management
Financial principles
Negotiation
Communication
Presentation skills
Team leadership
Time management
Organizational skills
Microsoft Office

Benefits

Hybrid work opportunities
Career growth opportunities
Social responsibility initiatives
Total wellbeing programs
Learning and development

Visa sponsorship

Not detected in the job text

Keywords

Retail Sales
Strategic Leadership
Business Development
B2B Distribution
Revenue Growth
Hospitality Sales
Market Analysis
Contract Management
Project Management
Financial Principles
Trade Marketing
Budgeting
Forecasting
Negotiation
Microsoft Office
Team Leadership
Tourism
Marketing
Hotel Management
Sales Strategy

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