About Us:
Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.
The Opportunity:
Under Sunwing Vacations, we are looking for a Retail Sales, VP to join our team and help make vacation dreams come true. Reporting directly to the President, you will provide strategic leadership in the development and execution of sales and business development strategies to drive revenue growth and achieve our commercial objectives. Working closely with senior leaders and sales teams across the organization, you will help shape sales strategies, strengthen market opportunities, and drive overall business performance. This is an exciting opportunity for a strategic and results-driven leader who is passionate about sales, growth, and building high-performing teams. Apply now and have your career soar to new heights - under our wing!
What You’ll Do:
Sales, Strategy and Business Relationships:
- Developing and managing the B2B distribution channels.
- Maintaining and growing the trade relationship.
- Development of new markets and new niches.
- Meets or exceeds budgets for all B2b distribution channels.
- Responsible for supervising all contracts, pricing, credit terms, warranties and delivery dates.
- Responsible to monitor and accomplish package revenue production, and meeting or exceeding planned sales objectives for revenue flows.
- Monitors forecasts occupancy fluctuations and directs selling activities to maximize revenues.
- Knows the different source market and destination demand segments, and balances market segments according to supply and demand.
- Assists with development of the different marketing and sales plans based on the groups’ position and strengths within each market segment.
- Prepares departmental budget that correctly reflects the sales goals.
- Develops and implements the global sales plan.
Marketing and Benchmarks:
- Responsible for an efficient network towards trade, industry influencers and employers.
- Responsible to communicate among internal and external customers accurate information about the Company`s new services, programs, results, plans, etc.
- Responsible to observe the market, identity trend and monitor the main competitors.
- Analyzes and understands the competition’s strengths and weaknesses for trade market segment and successfully directs trade marketing activities against each.
- Establish the competitive set for each market segment and takes advantage of the group strengths against each competitor.
- Participates in Key local and international trade shows or other promotional events.
- Reviews printed and digital marketing materials (fact sheets, brochures & web pages etc.) to assure accurate information and service compliance.
What You’ll Need:
- 4-year higher education degree in business, tourism, marketing, hotel management or equivalent experience
- Minimum of 8 years proven successful experience in hospitality sales in a similar position or Company
- Proven track record of negotiations
- Strong project management, business writing and reporting skills
- Demonstrated in-depth sales and marketing techniques and financial principles
- Demonstrate the ability to anticipate and solve practical problems or resolve issues
- Clear and concise communication among internal and external customers
- Ability to give effective presentations to customers is required
- Ability to use office equipment, strong computer knowledge and internet skills
- Knowledge and experience with Microsoft Office
- Service attitude and strong interpersonal skills
- Effective time management, organizational skills and a pro-active approach
- Excellent teamwork, leadership, and negotiation skills
- Proven ability to work well under pressure
- Ability to travel
What You’ll Be A Part Of:
- Hybrid Work Opportunities
- Grow your career with challenging and rewarding work that makes a difference
- Opportunity to give back through our social responsibility initiatives
- Work with a fun, passionate, travel-loving team!
- See for yourself! @sunwinglife
We thank all who apply however only those who meet the qualifications will be contacted.
Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.
We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email recruiting@sunwing.ca
