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Sunwing Vacations Group

Retail Sales, VP

Toronto, ON, Canada

Apply About employer

Applications open in a new tab.

Job details

Apply by: Nov 9, 2026
Posting language: English
Posted: Oct 26, 2026

Original job description

About Us:

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The Opportunity:

Under Sunwing Vacations, we are looking for a Retail Sales, VP to join our team and help make vacation dreams come true. Reporting directly to the President, you will provide strategic leadership in the development and execution of sales and business development strategies to drive revenue growth and achieve our commercial objectives. Working closely with senior leaders and sales teams across the organization, you will help shape sales strategies, strengthen market opportunities, and drive overall business performance. This is an exciting opportunity for a strategic and results-driven leader who is passionate about sales, growth, and building high-performing teams. Apply now and have your career soar to new heights - under our wing!

What You’ll Do:

Sales, Strategy and Business Relationships:

Developing and managing the B2B distribution channels.
Maintaining and growing the trade relationship.
Development of new markets and new niches.
Meets or exceeds budgets for all B2b distribution channels.
Responsible for supervising all contracts, pricing, credit terms, warranties and delivery dates.
Responsible to monitor and accomplish package revenue production, and meeting or exceeding planned sales objectives for revenue flows.
Monitors forecasts occupancy fluctuations and directs selling activities to maximize revenues.
Knows the different source market and destination demand segments, and balances market segments according to supply and demand.
Assists with development of the different marketing and sales plans based on the groups’ position and strengths within each market segment.
Prepares departmental budget that correctly reflects the sales goals.
Develops and implements the global sales plan.

Marketing and Benchmarks:

Responsible for an efficient network towards trade, industry influencers and employers.
Responsible to communicate among internal and external customers accurate information about the Company`s new services, programs, results, plans, etc.
Responsible to observe the market, identity trend and monitor the main competitors.
Analyzes and understands the competition’s strengths and weaknesses for trade market segment and successfully directs trade marketing activities against each.
Establish the competitive set for each market segment and takes advantage of the group strengths against each competitor.
Participates in Key local and international trade shows or other promotional events.
Reviews printed and digital marketing materials (fact sheets, brochures & web pages etc.) to assure accurate information and service compliance.

What You’ll Need:

4-year higher education degree in business, tourism, marketing, hotel management or equivalent experience
Minimum of 8 years proven successful experience in hospitality sales in a similar position or Company
Proven track record of negotiations
Strong project management, business writing and reporting skills
Demonstrated in-depth sales and marketing techniques and financial principles
Demonstrate the ability to anticipate and solve practical problems or resolve issues
Clear and concise communication among internal and external customers
Ability to give effective presentations to customers is required
Ability to use office equipment, strong computer knowledge and internet skills
Knowledge and experience with Microsoft Office
Service attitude and strong interpersonal skills
Effective time management, organizational skills and a pro-active approach
Excellent teamwork, leadership, and negotiation skills
Proven ability to work well under pressure
Ability to travel

What You’ll Be A Part Of:

Hybrid Work Opportunities
Grow your career with challenging and rewarding work that makes a difference
Opportunity to give back through our social responsibility initiatives
Work with a fun, passionate, travel-loving team!
See for yourself! @sunwinglife

We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email recruiting@sunwing.ca

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More about this job

Responsibilities

The VP of Retail Sales will provide strategic leadership to develop and execute sales and business development strategies to drive revenue growth. They are responsible for managing B2B distribution channels, monitoring market trends, and overseeing departmental budgets and sales performance.

Requirements

Candidates must hold a 4-year degree in business, tourism, marketing, or hotel management and possess at least 8 years of successful experience in hospitality sales. Strong negotiation, project management, and communication skills are essential for this leadership role.

Skills

Strategic leadership
Sales strategy
Business development
B2B distribution
Revenue growth
Contract management
Market analysis
Project management
Financial principles
Negotiation
Communication
Presentation skills
Team leadership
Time management
Organizational skills
Microsoft Office

Benefits

Hybrid work opportunities
Career growth opportunities
Social responsibility initiatives
Total wellbeing programs
Learning and development

Visa sponsorship

Not detected in the job text

Keywords

Retail Sales
Strategic Leadership
Business Development
B2B Distribution
Revenue Growth
Hospitality Sales
Market Analysis
Contract Management
Project Management
Financial Principles
Trade Marketing
Budgeting
Forecasting
Negotiation
Microsoft Office
Team Leadership
Tourism
Marketing
Hotel Management
Sales Strategy

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