Founding GTM Lead
- Canada
Full-time
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Job details
- Job type
- Full-time
- Posting language
- English
- Posted
Original job description
Superpilot is the AI agent for marketers. We help some of the biggest brands in the world accelerate their commerce marketing workflows, get discovered by AI Apps like ChatGPT & Gemini, and deliver superior shopper experiences.
The Role
We're looking for our first go-to-market hire: Founding GTM Lead. You'll report to the CEO and own our lead pipeline, across inbound and outbound motions.
Why Superpilot?
Marketing is in the middle of a generational platform shift. Agentic AI products are going to disrupt conventional marketing tooling as the workflows go from human-led to agent-led. This is a small window to do the foundational GTM work for one of the products that defines the category.
What You'll Do
Generate pipeline. Test inbound, outbound and partner channels, run ecosystem events, oversee content, then double down on what converts.
Deploy website, product and content updates. You are comfortable using modern AI coding tools to create features and content to support growth.
Iterate on positioning. Work with the founding team to continuously refine messaging as AI evolves.
Contribute to product. Bring structured customer insight back to product and engineering to shape the roadmap (and ship new features directly where it makes sense).
Instrument the funnel. Stand up the CRM and GTM stack, and track pipeline coverage, win rate, cycle length and CAC.
What We're Looking For
Passion for and experience with modern B2B go-to-market in a start-up environment. You are hungry for automating as much as possible with agents, using the latest data tools and always experimenting with messaging to find growth.
Experience selling to commerce, digital or marketing leaders: VPs of E-commerce, Heads of Growth, CMOs.
Comfort building from zero, with no SDR team and early brand awareness.
Bonus points
Experience working for a D2C brand using commerce platforms such as Shopify & Salesforce Commerce Cloud.
Familiarity with AEO/SEO, content marketing and the shift to AI search and answer engines.
Why Join Now
Early equity in a company positioned at a major inflection point in how commerce works
Direct impact on product direction and technical architecture
Hard problems at the intersection of AI, search, and commerce
Small team where your work ships to real customers immediately
More about this job
Responsibilities
You will own the end-to-end go-to-market strategy, including lead generation across inbound and outbound channels. Additionally, you will collaborate with the product team to refine messaging and provide customer insights to shape the product roadmap.
Requirements
The ideal candidate has extensive experience in B2B go-to-market strategies within startup environments. You must be comfortable building processes from scratch and possess deep knowledge of commerce platforms and AI-driven marketing tools.
Skills
- Go-to-market strategy
- Pipeline generation
- B2B sales
- CRM management
- AI tools
- Content marketing
- SEO
- AEO
- Product positioning
- Data analysis
- Shopify
- Salesforce Commerce Cloud
- Lead generation
- E-commerce
- Growth marketing
Benefits
- Early equity
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Sales
- Technology
- Software
- Management & Leadership
Keywords
- Go-to-market
- AI agent
- B2B
- Startup
- Pipeline
- Inbound
- Outbound
- CRM
- E-commerce
- Shopify
- Salesforce Commerce Cloud
- SEO
- AEO
- Content marketing
- Growth
- Product roadmap
- Messaging
- Lead generation
- CAC
- Win rate
- Cycle length
- Marketing automation
- Agentic AI
- ChatGPT
- Gemini