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Sustainability consulting

Marketing Specialist

Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 7, 2026

Original job description

🗂 We’re Hiring: Marketing Specialist

🕒 Employment Type: Full-Time

💼 Level: Mid-Level

We are seeking a creative, analytical, and results-oriented Marketing Specialist to develop and execute marketing initiatives that drive brand awareness, customer engagement, and business growth. This role is responsible for managing campaigns, analyzing market trends, and supporting strategic marketing efforts across digital and traditional channels.

🎯 Key Responsibilities

Plan, execute, and optimize marketing campaigns across digital and offline channels.

Conduct market research, competitor analysis, and customer insight studies to support business objectives.

Develop and manage content for websites, social media platforms, email campaigns, and promotional materials.

Coordinate marketing activities including product launches, promotional campaigns, events, and brand initiatives.

Manage and monitor digital marketing channels such as SEO, SEM, social media advertising, email marketing, and content marketing.

Analyze campaign performance and prepare reports on key marketing metrics and KPIs.

Collaborate with design, sales, product, and external partners to ensure effective campaign execution.

Support lead generation and customer acquisition initiatives through targeted marketing strategies.

Maintain brand consistency across all communication and marketing materials.

Manage marketing budgets, timelines, and vendor relationships where applicable.

Stay informed about industry trends, consumer behavior, and emerging marketing technologies.

Recommend improvements and innovative ideas to enhance marketing effectiveness and customer engagement.

✅ Requirements

Experience in marketing, digital marketing, communications, advertising, or related fields is preferred.

Strong understanding of marketing principles, branding, and customer engagement strategies.

Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Mailchimp, or similar platforms.

Excellent written and verbal communication skills.

Strong analytical skills with the ability to interpret data and optimize marketing performance.

Creative mindset with attention to detail and problem-solving abilities.

Ability to manage multiple campaigns and projects simultaneously.

Strong organizational and stakeholder management skills.

Proficiency in Microsoft Office and marketing-related software tools.

Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field is preferred.

🌟 What We Offer

Opportunity to contribute to impactful marketing campaigns and brand growth initiatives.

Exposure to digital marketing, content strategy, customer engagement, and campaign management.

Career progression into Senior Marketing Specialist, Marketing Manager, Brand Manager, Growth Marketing Manager, or Head of Marketing roles.

A collaborative, innovative, and performance-driven work environment.

Training, mentorship, and professional development opportunities.

Competitive compensation, performance bonuses, and comprehensive benefits package.

Apply About employer

More about this job

Responsibilities

Plan, execute, and optimize marketing campaigns across digital and traditional channels, including content, product launches, events, and brand initiatives. Conduct market and customer research, analyze campaign metrics, support lead generation, and coordinate with internal teams and external partners while managing budgets and timelines.

Requirements

Relevant experience in marketing, digital marketing, communications, advertising, or a related field is preferred, along with knowledge of marketing principles, branding, and customer engagement. Candidates should have strong communication, analytical, creative, organizational, and project management skills, familiarity with marketing platforms and Microsoft Office, and a related bachelor's degree is preferred.

Skills

Marketing Campaign Management
Market Research
Competitor Analysis
Content Development
Digital Marketing
Search Engine Optimization
Search Engine Marketing
Social Media Advertising
Email Marketing
Campaign Performance Analysis
Data Interpretation
Lead Generation
Brand Management
Budget Management
Stakeholder Management
Project Management

Benefits

Competitive Compensation
Performance Bonuses
Training
Mentorship
Professional Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Marketing
Digital Marketing
Traditional Marketing
Marketing Campaigns
Market Research
Competitor Analysis
Customer Insights
Content Marketing
Search Engine Optimization
Search Engine Marketing
Social Media Advertising
Email Marketing
Google Analytics
Google Ads
Meta Ads Manager
HubSpot
Mailchimp
Lead Generation
Customer Acquisition
Branding
Campaign Metrics
Key Performance Indicators
Marketing Budgets
Microsoft Office
Product Launches
Event Marketing

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