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Swerve Strategic Marketing

Account Manager, PR & Media Relations

Burlington, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 3, 2026
Experience: 4–6+ years of public relations experience, including mandatory agency experience
Posting language: English
Posted: Nov 3, 2026

Original job description

You've built the experience. Now it's time to lead.

You know what it takes to deliver a successful PR program. You've built media relationships, secured coverage, managed competing deadlines, and learned how to make things happen in an agency environment.

Now you're looking for the opportunity to take the lead.

At Swerve, we're looking for a PR Account Manager who can bring strong PR experience, strategic thinking, and confidence to our client accounts. Someone who understands the details of execution but is ready to take greater ownership of client relationships, program strategy, and team leadership.

If you're currently a Senior PR Specialist or in a similar role and ready for the next step, we'd love to hear from you.

Please note: Previous PR agency experience is required for this position.

What You'll Be Responsible For

As a PR/MR Account Manager, you'll be the driving force behind the day-to-day success of your accounts. You'll balance client relationships, strategic planning, program execution, and team oversight to deliver results that matter.

Own the Client Relationship

Serve as the primary day-to-day contact for clients, building strong relationships and maintaining exceptional service
Oversee PR program execution, ensuring deliverables and KPIs are achieved or exceeded
Establish, monitor, and evaluate program KPIs, identifying opportunities to improve results and adjusting plans as needed
Manage account budgets, monitor scope, and proactively forecast resources and requirements

Think Strategically

Create customized PR strategies and plans that support client objectives and connect with target audiences
Drive strategic planning discussions and contribute fresh ideas during team brainstorms
Keep a pulse on emerging PR and industry trends, sharing insights and recommendations with clients and colleagues

Lead and Support Your Team

Provide direction, mentorship, and day-to-day guidance to junior team members
Oversee the quality and accuracy of client reporting, including weekly coverage updates, monthly reports, and program wrap reports
Participate in employee development, performance feedback, and hiring initiatives

Deliver Strong PR and Influencer Programs

Write, review, and refine press releases, briefing documents, fact sheets, and other media materials
Develop and strengthen media relationships to support ongoing client success
Oversee influencer marketing programs, including talent selection, budgets, contracts, FTC compliance, and deliverables
Source, evaluate, and manage external partners, including freelancers, creative suppliers, and production vendors

Help Move the Agency Forward

Contribute to new business opportunities, including pitch development and client presentations
Assist with award entries, case studies, and agency marketing initiatives
Represent Swerve and our clients at industry events and trade shows
Support agency social media initiatives when required

What You'll Bring

We're looking for someone who has built a solid foundation in public relations and is ready to apply that experience at a higher level.

You'll be a strong fit if you have:

4–6+ years of public relations experience, including mandatory agency experience
Experience as a Senior PR Specialist or in a comparable position, with the ambition to take on more strategic and client leadership responsibilities
A demonstrated ability to execute media relations campaigns and integrated PR programs
Strong communication, organizational, and leadership capabilities
Hands-on experience managing account budgets, deadlines, and junior staff
Comprehensive knowledge of influencer marketing practices and FTC regulations
The ability to prioritize, adapt, and deliver in a busy, entrepreneurial agency setting

The Way We Work

At Swerve, how we approach our work matters just as much as the results we deliver. Our team shares four core values that guide everything we do.

Solutions-Oriented

Challenges are part of agency life. We look for ways forward, bring ideas to the table, and focus on getting results.

Scrappy

We're resourceful, adaptable, and quick to act. We take initiative and know how to get things done without waiting to be asked.

Committed

We show up for our clients, support our colleagues, and take responsibility for delivering on our promises.

Pride of Work

We believe quality matters. We care about the thinking, creativity, attention to detail, and impact behind everything we deliver.

Why Build Your Career at Swerve?

At Swerve, you'll join a collaborative team that values smart ideas, initiative, and creative problem-solving.

You'll have the opportunity to take meaningful ownership of your accounts, work directly with clients, influence program direction, and continue developing as a PR leader.

This is an opportunity to move beyond managing tasks and start leading the work.

Ready to take the next step in your agency career? We'd love to meet you.

Apply About employer

More about this job

Responsibilities

Lead day-to-day client relationships and PR account delivery, including strategy, campaign execution, KPI tracking, budgets, reporting, and media relations. Guide junior staff, oversee influencer programs and external partners, and contribute to pitches, agency marketing, and industry events.

Requirements

Requires 4–6+ years of public relations experience, including mandatory PR agency experience, and experience at Senior PR Specialist level or comparable. Candidates should demonstrate campaign execution, strategic and client leadership potential, budget and deadline management, staff guidance, strong communication and organizational skills, and knowledge of influencer marketing and FTC regulations.

Skills

Public Relations
Media Relations
Strategic Planning
PR Campaign Execution
KPI Management
Account Budget Management
Team Leadership
Mentoring
Influencer Marketing
FTC Compliance
Media Relationship Development
Reporting
Press Release Writing
Vendor Management
New Business Development

Visa sponsorship

Not detected in the job text

Keywords

Public Relations
Media Relations
PR Agency
Client Accounts
PR Strategy
Integrated PR Programs
Media Relations Campaigns
Media Coverage
Key Performance Indicators
Account Budgets
Scope Management
Resource Forecasting
Influencer Marketing
FTC Regulations
Press Releases
Briefing Documents
Fact Sheets
Client Reporting
Weekly Coverage Updates
Monthly Reports
Program Wrap Reports
Media Relationships
Freelancers
Creative Suppliers
Production Vendors
Pitch Development
Award Entries
Case Studies
Industry Events

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