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Swoon

Marketing Manager - B2B

Toronto, ON, Canada

Contract

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Job details

Job type: Contract
Apply by: Dec 2, 2026
Experience: 5-8+ years of progressive marketing experience, ideally in B2B, integrated marketing, or enterprise marketing.
Posting language: English
Posted: Nov 2, 2026

Original job description

Marketing Manager, B2B Marketing

Location: Downtown Toronto

Work Arrangement: Hybrid – approximately 3 days onsite per week, with flexibility on which days

Contract Length: 6 months initially, with potential for full-time conversion

Pay Rates:

T4: 39-43

IC: 48 - 52

Key Responsibilities

Integrated Marketing Strategy & Campaign Execution

Develop and execute integrated B2B marketing campaigns aligned with business objectives and target audiences.
Manage campaign activities from initial briefs and content development through execution, optimization, and performance reporting.
Support product launches, promotional campaigns, and go-to-market initiatives across relevant business lines and investment products.
Coordinate multiple projects simultaneously while maintaining timelines, deliverables, and stakeholder expectations.

Digital Marketing & Media Planning

Contribute to integrated media strategies across LinkedIn, paid social, display, programmatic, search, and other relevant digital and traditional B2B channels.
Support audience targeting, media investment allocation, campaign execution, and ongoing optimization.
Monitor campaign performance, analyze results, and turn data into actionable recommendations to improve engagement and business outcomes.
Collaborate with external media and creative agencies to coordinate deliverables and ensure alignment with marketing objectives.

Content Development & Social Media

Develop, coordinate, and review marketing content tailored to professional audiences, with a particular focus on LinkedIn.
Support social media content calendars, campaign assets, and digital marketing materials.
Partner with creative, design, and content teams to deliver engaging, high-quality marketing assets.
Ensure marketing materials meet brand standards and applicable compliance, review, and approval requirements.

Stakeholder Collaboration & Project Management

Partner with product marketing, sales, distribution, compliance, design, and other internal teams to deliver marketing initiatives.
Manage project workflows, approvals, timelines, and deliverables across multiple concurrent campaigns.
Build strong relationships with internal stakeholders and external agencies, proactively identifying challenges and recommending solutions.
Take ownership of deliverables, communicate progress clearly, and ensure projects move forward efficiently.

Required Qualifications

5-8+ years of progressive marketing experience, ideally in B2B, integrated marketing, or enterprise marketing.
Experience in financial services, banking, asset management, investment products, or a comparable enterprise marketing environment.
Strong understanding of B2B marketing, digital channels, and social media strategy, particularly LinkedIn.
Experience supporting integrated campaigns, media planning, content development, or campaign execution.
Ability to analyze campaign performance and use insights to inform marketing decisions.
Strong project management and organizational skills, with the ability to manage competing priorities and deadlines.
Excellent written and verbal communication skills.
Strong stakeholder management skills and experience collaborating with internal teams and external agencies.
A proactive, hands-on approach with strong attention to detail, accountability, and initiative.

Preferred Qualifications

Experience marketing mutual funds, ETFs, investment products, or other asset management offerings.
Familiarity with institutional, intermediary, financial advisor, or wealth management distribution channels.
Experience supporting product launches and integrated go-to-market initiatives.
Familiarity with marketing platforms and creative tools such as Celtra.
Experience working in regulated financial services environments with established compliance and approval processes.

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More about this job

Responsibilities

Develop and execute integrated B2B campaigns, product launches, and go-to-market initiatives across digital and traditional channels, including LinkedIn. Coordinate content, agencies, stakeholders, approvals, and project timelines while analyzing campaign performance and recommending improvements.

Requirements

Requires 5–8+ years of progressive marketing experience, ideally in B2B or enterprise marketing, and experience in financial services or a comparable environment. Candidates should bring digital and social media expertise, campaign and content experience, strong analytical and project management abilities, and effective stakeholder communication skills.

Skills

B2B Marketing
Integrated Marketing
Campaign Execution
Digital Marketing
Media Planning
LinkedIn Marketing
Social Media Strategy
Audience Targeting
Campaign Optimization
Performance Analysis
Content Development
Project Management
Stakeholder Management
Go-To-Market Strategy
Financial Services Marketing
Compliance Coordination

Visa sponsorship

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Keywords

B2B Marketing
Integrated Marketing Campaigns
Digital Marketing
LinkedIn
Paid Social
Display Advertising
Programmatic Advertising
Search Marketing
Media Planning
Audience Targeting
Media Investment Allocation
Campaign Optimization
Performance Reporting
Content Development
Social Media Content Calendars
Product Launches
Go-To-Market Initiatives
Financial Services
Banking
Asset Management
Mutual Funds
ETFs
Investment Products
Wealth Management
Institutional Distribution
Financial Advisor Distribution
Compliance Approvals
Celtra
Agency Coordination
Project Management

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