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Added 2 mins ago
FH
Lead, Health Informatics
Fraser Health
Surrey, BC
- Full-time
The Lead, Health Informatics is responsible for leading and managing assigned projects, providing leadership to team members and applying appropriate change management strategies as part of…
Added 33 mins ago
BC
Painter/Journeyperson
Brant Community Healthcare System
Brantford, ON
- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 1 hour ago
MI
Line Manager
Mondelēz International
Toronto, ON
- Full-time
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Added 1 hour ago
PC
Data & AI Transformation Director
PwC Canada
Toronto, ON
- Full-time
…Director, Data & AI Transformation - Microsoft Practice to lead and deliver large-scale Microsoft-based transformation programs across cloud, data, analytics, and artificial intelligence.…
Added 1 hour ago
O
Manager, Software Development
OpenText
Waterloo, ON
- Full-time
10+ years of industry engineering experience, with at least 4 years in a leadership role.
Added 1 hour ago
W
Senior Associate Management Consultant
Worley
Vancouver, BC
- Full-time
Lead and manage engineering team execution on major/large-scale projects, ensuring alignment with project objectives, safety, quality, cost, and schedule.
Added 1 hour ago
IC
Senior Compiler Engineer - Triton and DSLs
Intel Corporation
Toronto, ON · CAN - - Toronto
- Full-time
Join our compiler team and lead the design, development, and optimization of AI compiler technologies for Triton, Domain Specific Languages (DSLs), and emerging AI programming models. Our…
Added 1 hour ago
C
Principal Engineer - Android
COSMO
Remote, Canada
- $120,000 to $140,000 CAD / year
- Full-time
- Remote
…technical direction for our Android platform and raise the engineering bar across the organization. As the most senior individual contributor on the team, you will own the hardest…
Added 2 hours ago
W
Senior Mechanical Engineer
Worley
Vancouver, BC
- Full-time
Based in Vancouver, BC, Worley office, the successful candidate will lead the delivery of materials handling and mechanical engineering projects across mining, ports and marine terminals,…
Added 2 hours ago
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Customer Experience Engineer / M365
Microsoft
Toronto, ON
- Full-time
The CE3 M365 Advanced Cloud Engineering Team (ACE) team is the leading Engineering touch point with our Strategic Customers for the M365 Platform. We are a diverse global team of highly…
Added 2 hours ago
M
Cloud & AI Platform Sales Specialist
Microsoft
Toronto, ON
- Full-time
…cloud services can deliver digital transformation. You will lead a virtual team of sales, technical, and services resources to help customers realize transformation through cloud computing.…
Added 2 hours ago
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Principal Process Specialist
Fluor
Vancouver, BC
- Full-time
May lead a process team on a project overseeing design of several process areas or units to develop drawings and specifications for study, feasibility, Front End Engineering Development…
Added 2 hours ago
EC
Power Systems Automation Specialist/ Spécialiste en automatisation des systèmes électriques
Eaton Corporation
Dartmouth, NS · Kitchener, ON · Milton, ON · Mississauga, ON · Ottawa, ON · Laval, QC
- Full-time
…and control solutions. As a technical contributor and project lead, you will provide engineering expertise for power management systems, industrial control systems, power monitoring…
Added 2 hours ago
EC
IT Operations US & Canada Business Relationship Manager
Eaton Corporation
Airdrie, AB · Calgary, AB · Burlington, ON
- Full-time
…U.S. and Canada operations across manufacturing, supply chain, engineering, quality, commercial, and service…
Added 2 hours ago
C
CNC Machine Operator - Precision Equipment
CyberCoders
Chatham, NB
- $30 to $32 CAD / hour
- Contract
Added 2 hours ago
PG
Production Supervisor
Pangeo Group
Vaughan, ON
- $70,000 to $90,000 CAD / year
- Full-time
As Production Supervisor, you lead a shift team across die casting, foundry, CNC machining and assembly, and you are accountable for safety, quality, productivity and on-time delivery on…
Added 2 hours ago
S
Sr. Staff Technical Program Manager - Ads (Canada )
Shopify
Canada
- Full-time
Lead through organizational complexity. Align teams across Engineering, Product, Data Science, Infrastructure, and business functions. Surface competing priorities, drive decisions, resolve…
Added 2 hours ago
C
Software Developer
Cisco
Ottawa, ON · Kanata, Ontario
- Full-time
…Cisco Catalyst Center. In this role, you will architect and lead the development of unified management solutions that bridge cloud-native Cisco Cloud Control environment with on-premises…
Added 2 hours ago
W
Maintenance Supervisor (Manufacturing)
Wonderbrands
Concord, ON
- Other
…bakery priorities. Track and eliminate causes of downtime. Lead smaller scope process improvements to achieve specific measurable…
Added 3 hours ago
BH
Senior Solution Architect
BC Hydro
Burnaby, BC
- $131,100 to $165,800 CAD / year
- Full-time
Lead the design, governance, and oversight of innovative architectures for high risk/impact/complexity, cross-functional technology projects and initiatives by completing solution…
Added 3 hours ago
A
Technical Program Manager-II, GO-AI
Amazon
Vancouver, BC
- Full-time
Design and lead human-in-the-loop solutions and AI workflows that bridge science, engineering, and operations.
Added 3 hours ago
OT
Health and Safety Advisor (Rotating Shifts)
Ontario Transit Group - Ontario Line - Southern Civil, Stations & Tunnel
Toronto, ON
- Full-time
…regulations, conduct site inspections, deliver safety training, and lead incident reporting and investigations. You’ll maintain accurate safety documentation, promote awareness through…
Added 3 hours ago
HR
Solution Engineering Manager
Hitachi Rail
Toronto, ON
- Full-time
The SEM directs and manages the Engineering team on Bid/Project to achieve company objectives in terms of program schedule, financial and quality targets. This role requires a solid…
Added 3 hours ago
B
Senior / Lead Product Manager - New Verticals
Baselane
Toronto, ON
- Full-time
Lead a dedicated product pod. Partner closely with dedicated Product Design and Engineering team members to drive execution, maintain momentum, and deliver high-impact results
Added 3 hours ago
GC
Senior Hydrogeologist
GEI Consultants, Inc.
Markham, ON
- Full-time
You will work alongside technical leaders in hydrogeology, environmental services, geotechnical engineering, ecology, and water resources, delivering solutions for both public and private…

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Applications open in a new tab.

Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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