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Added 4 mins ago
CT
Senior Procurement Analyst
Canadian Tire Corporation
Toronto, ON
- Full-time
…execution of savings opportunities for a targeted portfolio of business…
Added 4 mins ago
M
Strategic Partnership Manager
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
As a Strategic Partnership Manager, you will play a critical role in leading initiatives, driving high value vendor relationships, optimizing third-party performance, and enabling strong…
Added 4 mins ago
L
Senior Product Manager
Litera
Toronto, ON · Canada-Toronto, ON-Office
- Full-time
As a Senior Product Manager, you’ll own the vision, strategy, and roadmap for Litera’s Firm Intelligence Platform - the foundational layer that turns the data flowing through a law firm’s…
Added 4 mins ago
K
Marketing Manager, Global Marketing, Consulting (24 Month Secondment/Fixed Term Contract)
KPMG
ON · Toronto, Ontario
- Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 4 mins ago
P&
Crop Inputs Manager
Parrish & Heimbecker, Limited
Marwayne, AB
- Full-time
As the Crop Inputs Manager, you will be responsible for managing the development and operation of a profitable crop inputs business. This position works closely with Customer Service…
Added 4 mins ago
P&
Crop Inputs Representative
Parrish & Heimbecker, Limited
Sedgewick, AB
- Full-time
As a Crop Inputs Representative, the successful candidate will be responsible for identifying and developing new business opportunities, strengthening relationships with existing customers,…
Added 4 mins ago
P&
Operations Administrator
Parrish & Heimbecker, Limited
Wilkie, SK
- Full-time
…through daily administrative tasks. Reporting to the General Manager, the Operations Administrator will also be the first point of contact for producer/customer calls and will redirect…
Added 4 mins ago
P&
Operations Administrator
Parrish & Heimbecker, Limited
Virden, MB
- Full-time
…through daily administrative tasks. Reporting to the General Manager, the Operations Administrator will also be the first point of contact for producer/customer calls and will redirect…
Added 4 mins ago
I
Global Account Manager
IMDEX
Canada
- Full-time
The Global Account Manager owns IMDEX’s strategic relationship with a portfolio of major global mining and resources customers. The role connects customer priorities across corporate,…
Added 4 mins ago
EB
Account Specialist, Sales, Canada
E.L.F. BEAUTY
Canada
- Full-time
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent,…
Added 4 mins ago
GD
Technical Sales Manager
General Dynamics Mission Systems–Canada
Calgary, AB
- $130,000 to $165,000 CAD / year
- Full-time
Market Intelligence – Capture of competitor activity, emerging technologies, and customer feedback; feed insights back into the product and business development teams. Work closely with…
Added 4 mins ago
IG
Program Manager
Insight Global
Calgary, AB
- $95 to $115 CAD / hour
- Contract
Insight Global is looking for a Senior Program Manager to join a Calgary utility client. This position will be supporting a multi year, large-scale SAP S/4HANA migration/implementation.…
Added 4 mins ago
KE
Construction Manager
Kitchener Executive Consultants Inc
Niagara Falls, ON
- Full-time
Our client, an established construction and paving business, is seeking a Construction Manager to support their growing business in Southern Ontario. This role calls for a…
Added 5 mins ago
GC
Reclamation Manager
Glencore Canada
Toronto, ON
- $139,000 to $187,000 CAD / year
- Full-time
We are seeking a Reclamation Manager to contribute significantly to the revitalization of legacy mine sites throughout North America. If you have 15+ years of experience, a solid foundation…
Added 5 mins ago
S
Senior Software Engineering Manager
symplistic.ai
Woodbridge, ON
- $150,000 CAD / year
- Full-time
…and consulting, building intelligent systems for real-world business…
Added 5 mins ago
J(
PMO Analyst
JSG (Johnson Service Group, Inc.)
AB · Edmonton, AB
- Contract
Experience with Oracle Applications including Oracle Projects, Oracle Purchase Orders/Receiving, Oracle Business Intelligence (BI)
Added 5 mins ago
FK
Manager, Tender & Contracts Operations
Fresenius Kabi Canada
Toronto, ON
- Full-time
The Manager, Tender & Contracts Operations is responsible for leading the end-to-end tender and contract lifecycle, ensuring effective execution, governance, compliance, and management of…
Added 5 mins ago
TI
Executive Assistant
TalentMinded Inc.
New Westminster, BC
- Full-time
…opportunity to improve processes that support a dynamic, scaling…
Added 19 mins ago
RB
Client Advisor
Royal Bank of Canada
St. John's, NL
- Part-time
…individual needs. You will champion the RBC brand and drive business by supporting new client acquisition and deepening existing relationships. If you have the self-motivation to deliver…
Added 19 mins ago
RB
Client Advisor
Royal Bank of Canada
Winnipeg, MB
- Part-time
…individual needs. You will champion the RBC brand and drive business by supporting new client acquisition and deepening existing relationships. If you have the self-motivation to deliver…
Added 19 mins ago
A
Distribution Account Manager
ABB
Winnipeg, MB
- Full-time
Monitor market trends, customer business drivers, competitive activity, risks, and growth opportunities, and translate insights into clear sales actions.
Added 19 mins ago
MI
Director of Product
Method Integration Inc.
Remote, Canada
- Full-time
- Remote
With over 3,500 customers and a 4.7 rating in the QuickBooks app store, Method empowers SMBs to supercharge their business processes. We are looking for a Director of Product with deep…
Added 19 mins ago
X
Engineering Manager- Payments Platform
Xero
Remote, Canada
- Full-time
- Remote
For a small business, getting paid isn’t an abstract technical problem. It affects whether they can pay their people, buy supplies and take on their next opportunity. We connect money…
Added 19 mins ago
F
Brand Manager
Float
Remote, Canada
- $150,000 to $170,000 CAD / year
- Full-time
- Remote
Float’s Marketing team is hiring a Brand Manager to make Float the most talked-about name in Canadian business. You’ll own our out-of-home and brand media budget and spend it on big, bold…
Added 33 mins ago
Product Marketing Manager (Strategist)
Digital Extremes
London, ON
Digital Extremes is seeking a strategic and highly collaborative Product Marketing Manager (Strategist) to help drive the global campaign strategies for Warframe and Soulframe. Working…

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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