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Added 11 mins ago
Senior Analyst, Activation
Kepler Group
Toronto, ON
Work closely with your Activation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
Added 11 mins ago
Principal Strategic Deal Maker- Sales Executive
Capgemini
Mississauga, ON
The manager will be responsible for the following key activities:
Added 11 mins ago
MI
Director of Product
Method Integration Inc.
Remote, Canada
- Full-time
- Remote
Own the product plan, from the long-term big picture down to what ships next, and hold every Product Manager to the same standard: work is thought through and grounded in customer data…
Added 11 mins ago
X
Engineering Manager- Payments Platform
Xero
Remote, Canada
- Full-time
- Remote
…people, and take on their next opportunity. As Engineering Manager, you'll lead the Payments Platform engineering team in Vancouver as it takes on early-stage initiatives that power money…
Added 11 mins ago
Partnership Trust & Safety Manager
impact.com
Victoria, BC
The Marketplace Partnership Trust & Safety Manager helps set the standards that keep the marketplace trustworthy for everyone. You’ll define what acceptable behavior looks like, decide who…
Added 11 mins ago
HH
Pharmacist - Drug Use Evaluation
Halton Healthcare
Oakville, ON
- Full-time
Develop, implement, and continuously improve the organization's Drug Use Evaluation (DUE) Program in collaboration with the Clinical Pharmacy Manager.
Added 26 mins ago
Customer Experience Lead
Laura Canada
Calgary, AB
Reports to: Store Manager Department: Operations
Added 26 mins ago
Sr. Manager, Leak Detection
Chemelex
Edmonton, AB
…business, with responsibility for hardware, firmware, test system design, and the engineering practices needed to move concepts into commercial products. Together with cross-functional…
Added 26 mins ago
P
Risk Coordinator (Construction)
PACT
ON · Mississauga, Ontario
- Full-time
…Partnership of Alberici, Amico, Kenaidan, and Obayashi, supported by design partners Egis, Mott MacDonald, and Weston Williamson + Partners. Together, we are delivering Accelerator, a major…
Added 26 mins ago
RO
Gallery Activation Lead (24-month Contract)
Royal Ontario Museum
Toronto, ON
- $29.76 to $34 CAD / hour
- Part-time
Under the supervision of the Manager, Gallery Engagement and working closely with the Gallery Activation Coordinator, you will provide daily guidance to Gallery Assistants and volunteers as…
Added 26 mins ago
WC
Business Development Representative (2026-397-CP)
WoodGreen Community Services
Toronto, ON
- Contract
…activity. Working in close collaboration with the Campaign Manager, Employment Consultants, the Coordinator of Brokered Incentive Agreements (wage subsidy agreements) and the Career Success…
Added 26 mins ago
WC
Business Development Representative (2026-402-CP)
WoodGreen Community Services
Toronto, ON
- Contract
…activity. Working in close collaboration with the Campaign Manager, Employment Consultants, the Coordinator of Brokered Incentive Agreements (wage subsidy agreements) and the Career Success…
Added 26 mins ago
FC
Manager, Group Health & Dental Claims
First Canadian Financial Group
Edmonton, AB
- Full-time
Who we hire as the Claims team grows: role design, selection and building the right mix of experience.
Added 26 mins ago
FC
Manager, Group Administration
First Canadian Financial Group
Edmonton, AB
- Full-time
Who we hire as the function scales: role design, selection and the capabilities we need to add.
Added 26 mins ago
HC
Technical Director
Harbourfront Centre
Toronto, ON
- Full-time
Design and maintain lighting and sound systems for theatre, dance, music, and other productions and projects; assist guest designers and artists with technical matters.
Added 26 mins ago
FT
VP Construction
Fathom Talent Group
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Lead the construction organization – a Manager of Construction and a team of supervisors, coordinators and inspectors.
Added 26 mins ago
P
Project Manager
Pophaus
Toronto, ON
- Full-time
Pophaus is hiring a Project Manager at our Toronto social media agency. You’ll own delivery for a portfolio of CPG and consumer brand accounts, from monthly content cycles to launches,…
Added 41 mins ago
AP
Accountant, Alberta House Building (Calgary, AB)
Anthem Properties
Calgary, AB
- Full-time
Provide ad hoc analysis and support to the Housebuilding Accounting Manager/Director as required
Added 41 mins ago
GT
Mechanical Designer
GeoSpectrum Technologies, Inc
Dartmouth, NS
- Full-time
…team to produce and execute mechanical portions of a system design. The Designer works alongside a multidisciplinary team Engineers and other Designers, using CAD and other design tools to…
Added 41 mins ago
ES
Customer Success Manager (Budget)
Euna Solutions
ON · Oakville, Ontario
- Full-time
The Customer Success Manager has a strategic and supportive role within the Customer Success team at Euna Solutions, reporting to the Manager of Customer Success.
Added 41 mins ago
B
Senior / Lead Product Manager - New Verticals
Baselane
Toronto, ON
- Full-time
We're looking for an entrepreneurial Product Manager to help us drive new areas of growth. You'll explore a new customer segment, deeply understand how they operate, uncover underserved…
Added 41 mins ago
B
Business Technology Analyst, Winter 2027 (Co-op/Internship) - 4 Months
BMO
Toronto, ON · BMOPLACE
- Full-time
…customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your…
Added 41 mins ago
B
Private Wealth Analyst, Winter 2027 (Co-op/Internship) - 4 months
BMO
Toronto, ON · FCP
- Full-time
Supports the management & execution of the assigned business/group program or project, including providing input to design, development & execution. Supports the execution of program…
Added 41 mins ago
T
Manager, Engineering (Small Business Card ART)
TD
Toronto, ON
- Full-time
The Small Business Card ART team is seeking an experienced and highly motivated Engineering Manager, who will lead a team of engineers and be responsible for designing, developing, and…
Added 56 mins ago
TN
Physiotherapist (Independent Contractor)
The Newly Institute
Kelowna, BC
- Contract
Reporting to the Manager of Clinical Services, you’ll conduct assessments and develop individualized treatment plans that align with The Newly’s treatment model. You’ll work in close…

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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