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BG
Territory Manager
Brandt Group of Companies
Tecumseh, ON
- Full-time
Brandt Tractor Ltd is currently seeking a Territory Manager for our Windsor location.
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Portfolio Administrator
Aviso
Toronto, ON
- $70,000 to $80,000 CAD / year
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Gallery Activation Lead (24-month Contract)
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Toronto, ON
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Senior Analyst, Fund Reporting
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- $83,000 to $100,000 CAD / year
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- Full-time
Brandt Tractor Ltd is currently seeking a Territory Manager - Agriculture for our Rocky View Agriculture location.
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Territory Manager - Lawn & Garden
Brandt Group of Companies
Rocky View No 44, AB · Rocky View County, AB
- Full-time
Brandt Tractor Ltd is currently seeking a Territory Manager - Lawn & Garden for our Rocky View Agriculture location.
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Executive Chef
Sienna Senior Living
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- Full-time
…and overseeing kitchen operations to pioneering food-related events and tailoring meals to individual dietary needs, your culinary expertise will set the standard for excellence at Aspira.…
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Toronto, ON
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Stage Experience Lead - Full Time
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Langford, BC
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…Fragrance & Haircare or a combination of these areas. An Assistant Manager, Client Experience is responsible for ensuring that all members of their team execute Sephora’s selling model and…
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University of Toronto
Toronto, ON
Reporting jointly to the Chief Technical Officer and the Manager, Budget & Operations Strategic Initiatives you will perform a wide range of financial, administrative, facilities and…
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Senior Shop Technician - Electromechanic
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Corporate events such as pizza lunches and Christmas parties.
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Clinical Research Coordinator – Nurse - CIM - Phase 1 Oncology
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Montreal, QC
- Full-time
Under the supervision of the Manager of Oncology Research, Centre for Innovative Medicine (CIM), the Clinical Research Coordinator - Nurse is responsible for supporting the successful…
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Associate, Client Services
Municipal Finance Authority of British Columbia
Victoria, BC
- Full-time
…you’ll have the unique opportunity to collaborate with our Manager, Client Services in client relationship management and new product/service development, as well as providing backup…
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Team Leader - Hazardous Materials Division
Pinchin Canada
Richmond, BC
- $90,000 to $105,000 CAD / year
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Reporting to the Operations Manager, the Team Leader is responsible for the efficient and profitable operation of their division within their assigned region. Team Leaders also fulfill a…
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Product Specialist, Outboard Motor & Marine Rigging Parts
YAMAHA MOTOR CANADA LTD.
Toronto, ON · North York, ON
- Full-time
Reports to: General Manager, Sales Operation & Strategy
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Territory Manager - Underground
Brandt Group of Companies
Milton, ON
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The Territory Manager – Ditch Witch specializing in Underground and Tree Care is responsible for selling new and used equipment such as Ditch Witch and Morbark, within an assigned Area of…
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Bilingual Mechanical Administration - (French/English)
First Canadian Financial Group
Sherwood Park, AB
- Full-time
Employee recognition and appreciation events.
Added 15 mins ago
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Product Owner - Asset Management, Temporary
Aviso
Toronto, ON
- Full-time
2+ years' experience as a Product Owner or Manager, ideally in a fast-paced, Agile development environment
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Branch Administrator
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AB
Operating as the central information hub for the Office of the Branch Manager, you will deliver senior-level administrative support to ensure the efficiency and responsiveness of branch…

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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