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Added 32 mins ago
Account Manager - Calgary (Guardteck)
Kandor
Calgary, AB
Guardteck is seeking an Account Manager to manage client relationships and service delivery across a portfolio of security sites in Calgary, AB. This is a client-facing operations role…
Added 32 mins ago
Senior Account Manager-Metro Vancouver (Guardteck)
Kandor
Burnaby, BC
Guardteck is seeking a Senior Account Manager to lead and develop our account management team in Burnaby, BC. This is a senior, client-facing operations role responsible for leading account…
Added 3 hours ago
C
Alliance / Partner Marketing Manager (Hyperscalers)
CGI
Toronto, ON
- Full-time
The Alliance / Partner Marketing Manager (Hyperscalers) plans and delivers joint marketing programs with CGI's strategic hyperscaler alliances: Microsoft, Amazon Web Services (AWS) and…
Added 4 hours ago
BG
Représentant ·e des ventes - Manutention | Territory Manager - Material Handling
Brandt Group of Companies
Brossard, QC
- Full-time
Développer et exécuter des stratégies de marketing et de promotion pour votre ZRD.
Added 4 hours ago
BK
Manager, Graphic Design, Burger King, Canada
Burger King
Toronto, ON
- Full-time
Restaurant Brands International is looking for a Manager, Graphic Design to join the Burger King Canada team. This is an exciting opportunity working alongside the Marketing team, leading…
Added 5 hours ago
B
Digital Specialist
BMO
Toronto, ON · BMOPLACE
- Full-time
Pursuing or completed post-secondary degree in business, marketing or communications related discipline.
Added 7 hours ago
Q
Regional Marketing Manager – North America
QIMA
Montreal, QC
- Full-time
QIMA is seeking a Regional Marketing Manager – North America to own and drive marketing performance for our consumer product division. This role is responsible for turning market…
Added 8 hours ago
OP
Guest Experience Representative
Oxford Properties Group
Mississauga, ON
- Full-time
Post-secondary education in a related field preferred (i.e. Hospitality/tourism, Marketing/Communications)
Added 9 hours ago
QP
Area Manager
QuadReal Property Group
Toronto, ON · Etobicoke
- Full-time
…self-storage facilities and Head Office teams; liaise directly with Marketing & Communications and Finance on store-level promotion rollouts, campaign execution, and budget matters as…
Added 9 hours ago
A
Area Manager
Avana
Saskatoon, SK
- Full-time
The Area Manager is accountable for the operational, financial, and service performance of an assigned portfolio of approximately 1,000 to 1,500 residential units across multiple…
Added 9 hours ago
QP
Area Manager
QuadReal Property Group
Toronto, ON · Etobicoke, ON
- Full-time
…self-storage facilities and Head Office teams; liaise directly with Marketing & Communications and Finance on store-level promotion rollouts, campaign execution, and budget matters as…
Added 10 hours ago
AT
CRM specialist (Temporary - 9 Months)
Air Transat
Montreal, QC
- Full-time
In collaboration with the Manager, Relational Program, the CRM and Relationship Marketing Specialist contributes to the execution and optimization of relationship marketing campaigns that…
Added 10 hours ago
YL
Customer Experience Representative
Young Living Essential Oils
Calgary, AB
- Full-time
Associate’s or Bachelor’s degree in Business, Communications, Marketing, or a related field.
Added 10 hours ago
O
Sr. Software Developer
OpenText
Richmond Hill, ON
- Full-time
Digital Experience (DX) is the new marketing domain. 89% of companies plan to make Customer Experience their number one area of engagement by next year. Upgrading customer experience…
Added 10 hours ago
O
Sr. Manager, Corporate Communications
OpenText
Waterloo, ON
- Full-time
We’re seeking a proactive communications professional with a strong read on the political environment to join as Manager, Communications & Public Affairs. Reporting to the Director,…
Added 10 hours ago
SL
Manager, Brand Management
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
The Manager, Brand Management reports to the Director, Global Brand Strategy in Global Marketing. The successful candidate is an experienced professional with a background in brand strategy…
Added 10 hours ago
TR
People & Culture (Hybrid)
Traction Rec
Vancouver, BC
- Full-time
Working closely with our Manager, People & Culture, with oversight from our VP, Marketing & People, you’ll play an important role in supporting our employees and maintaining a welcoming,…
Added 11 hours ago
B
Social Media Manager
Blazesoft
Vaughan, ON
- Full-time
Blazesoft is seeking a Social Media Manager to join its marketing division.
Added 11 hours ago
MH
Senior Growth Marketing Manager
Maya HTT
Remote, Canada
- Full-time
- Remote
The Senior Growth Marketing Manager will develop and execute growth marketing programs that drive pipeline generation, deal acceleration, and revenue growth across new and existing accounts.
Added 11 hours ago
IH
Marketing Manager
Inspired HR
Calgary, AB
- Part-time
Inspired HR is looking for a Marketing Manager to strengthen our brand, grow awareness of our services, and help turn meaningful connections into lasting client relationships.
Added 11 hours ago
Demand Planner
Andrew Peller Limited
Oakville, ON
Under the supervision of the National Demand Planning Manager, the Demand Planner will be responsible for providing and maintaining a valid five-year trade channel forecast using historical…
Added 11 hours ago
PF
District Manager
Planet Fitness
Calgary, AB
- Full-time
…Shift: Weekdays, Job Category: Management, Position: District…
Added 11 hours ago
A(
Marketing & Retail Sales Coordinator
ADL (Amalgamated Dairies Limited)
Charlottetown, PE
- Full-time
Reporting to the Marketing & Promotions Manager, the Marketing & Retail Sales Coordinator supports the execution of marketing campaigns, promotions, in-store initiatives, and related…
Added 11 hours ago
R
Project Manager - AdFarm
RR46
Calgary, AB
- Full-time
As the Project Manager, you are responsible for supporting work as it moves through all phases of projects through the internal process of the agency and within the delivery of…
Added 11 hours ago
CI
Marketing manager
CDC Inc.
Peterborough, ON
- $86,000 to $115,000 CAD / year
- Full-time
- On-site
Write and edit press releases, newsletter and communications materials

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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