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Added 2 mins ago
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Senior Product Manager
Litera
Toronto, ON · Canada-Toronto, ON-Office
- Full-time
As a Senior Product Manager, you’ll own the vision, strategy, and roadmap for Litera’s Firm Intelligence Platform - the foundational layer that turns the data flowing through a law firm’s…
Added 2 mins ago
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Mine Superintendent
Ledcor
St. Lawrence, NL
- Full-time
…oversee mining crews and equipment fleets, coordinate daily production plans, monitor output, and ensure all activities align with mine plans, operating procedures, schedules, and cost…
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Operating Practices Specialist
Metrolinx
Canada
- Full-time
…ongoing business needs. They will also be responsible for the production and delivery of briefing materials to the Senior Manager and Manager Operating…
Added 2 mins ago
Maintenance Packaging Supervisor (Portage la Prairie, MB)
Simplot
Portage la Prairie, MB
…operations that touch every aspect of agriculture, including seed production, farming and ranching, plant sciences, fertilizer manufacturing, food processing, commercial product…
Added 2 mins ago
Energy Group Leader
Mott MacDonald
Calgary, AB
…spanning midstream and pipeline infrastructure, oil & gas, energy production and processing, industrial facilities, power and utilities, and transmission and distribution, alongside growing…
Added 2 mins ago
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Electrical Engineering Specialist I
Schneider Electric
AB · Edmonton, Alberta
- Full-time
…work at the intersection of engineering design and real-world production, where your work directly supports the delivery of complex, customized…
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SD
Senior Software Developer - ETL
Symbiotic Digital
ON · Downtown Toronto (Central Bay Street), Ontario
- Contract
mock conversions, enhancements, and production conversions.
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Marketing Manager, Global Marketing, Consulting (24 Month Secondment/Fixed Term Contract)
KPMG
ON · Toronto, Ontario
- Full-time
The Marketing Manager reports to the Marketing Director, Consulting and will be a key member of the global KPMG Marketing, Advisory team. The role will focus on the delivery and execution…
Added 2 mins ago
CR
Senior Track Foreman
Cando Rail & Terminals
Brandon, MB
- Full-time
Ensure the production of the job site is aligned with the project plans and carry out the plans as directed by the supervisor or department manager
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Crop Inputs Manager
Parrish & Heimbecker, Limited
Marwayne, AB
- Full-time
…grain handling to flour milling, livestock nutrition, and egg production. By connecting Canadian farms to tables across the country and beyond, we’re committed to quality, innovation, and…
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Crop Inputs Representative
Parrish & Heimbecker, Limited
Sedgewick, AB
- Full-time
…grain handling to flour milling, livestock nutrition, and egg production. By connecting Canadian farms to tables across the country and beyond, we’re committed to quality, innovation, and…
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Operations Administrator
Parrish & Heimbecker, Limited
Wilkie, SK
- Full-time
…grain handling to flour milling, livestock nutrition, and egg production. By connecting Canadian farms to tables across the country and beyond, we’re committed to quality, innovation, and…
Added 2 mins ago
BG
Shop Manager
Brandt Group of Companies
Saskatoon, SK
- Full-time
The Shop Manager oversees daily shop operations to ensure efficient production, cost control, and on-time delivery across multiple departments. This role coordinates scheduling manages…
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Quality Assurance Manager
Parrish & Heimbecker, Limited
Vanscoy, SK
- Full-time
…grain handling to flour milling, livestock nutrition, and egg production. By connecting Canadian farms to tables across the country and beyond, we’re committed to quality, innovation, and…
Added 2 mins ago
P&
Operations Administrator
Parrish & Heimbecker, Limited
Virden, MB
- Full-time
…grain handling to flour milling, livestock nutrition, and egg production. By connecting Canadian farms to tables across the country and beyond, we’re committed to quality, innovation, and…
Added 2 mins ago
NB
Plant Manager
Northam Beverages
Kamloops, BC
- Full-time
Role Description Reporting to the President & COO, the Plant Manager is responsible for the overall hands-on leadership, performance, and management of the Kamloops facility. This role…
Added 2 mins ago
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Senior Oracle Database Administrator (DBA)
JSG (Johnson Service Group, Inc.)
Calgary, AB
- Contract
Practical experience with Oracle RAC and ASM administration, performance tuning, database troubleshooting, patching, and production support.
Added 3 mins ago
TS
Senior Project Manager - Architectural Millwork
The Staffing Exchange Inc.
Mississauga, ON
- Full-time
…and subcontractors. You’ll keep scope, budgets, schedules, production, and installation aligned through final…
Added 3 mins ago
KE
Quality Assurance Manager
Kitchener Executive Consultants Inc
Newmarket, ON
- Full-time
As the senior quality leader within the plant, the Quality Assurance Manager will be responsible for driving quality performance throughout the entire product lifecycle, from new program…
Added 3 mins ago
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Senior Software Engineering Manager
symplistic.ai
Woodbridge, ON
- $150,000 CAD / year
- Full-time
We deliver production AI for major enterprises across financial services, retail, hospitality, manufacturing, healthcare, government, and more. Our high-velocity startup values ownership,…
Added 17 mins ago
VC
Food Service Worker
Vancouver Coastal Health
Vancouver, BC
- $25.82 CAD / hour
- Part-time
…visitors and staff. Reporting to the Coordinator and/or the Manager, Food Services, and with work direction from the Food Service Supervisor, and/or the Cook, the Food Service Worker…
Added 17 mins ago
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Engineering Manager- Payments Platform
Xero
Remote, Canada
- Full-time
- Remote
…people, and take on their next opportunity. As Engineering Manager, you'll lead the Payments Platform engineering team in Vancouver as it takes on early-stage initiatives that power money…
Added 17 mins ago
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Location Manager
6c60c11d-061d-4657-83f9-11c12ae1a379
Red Deer, AB
- $85,000 to $100,000 CAD / year
- Full-time
CSN Caliber is on the hunt for a well-rounded Location Manager to help build our collaborative repair team in Red Deer, AB. We are proud to showcase that we support clientele in offering…
Added 31 mins ago
Responsable de projets sénior - Expériences Fever Originals
FeverUp
Montreal, QC
As a Senior Project Manager, you will lead the development and execution of Fever Originals experiences across Canada by working across global and local teams. You will help shape which…
Added 31 mins ago
Live Experience Senior Project Manager - Fever Originals
FeverUp
Vancouver, BC
As a Senior Project Manager, you will lead the development and execution of Fever Originals experiences across Canada by working across global and local teams. You will help shape which…

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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