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Added 10 mins ago
B
Private Wealth Analyst, Winter 2027 (Co-op/Internship) - 4 months
BMO
Toronto, ON · FCP
- Full-time
…BMO Academy learning platform and access to various Employee Resource Groups to further develop your network within…
Added 10 mins ago
BH
Registered Nurse, Mobile Team
Bruyère Health
Ottawa, ON
- Full-time
Reporting to Clinical Manager, as a member of the interdisciplinary team, you will deliver safe, effective, patient and resident-centered, ethical, and evidence-based nursing care according…
Added 10 mins ago
S
Assistant Department Manager, Meat
Save-On-Foods
Kamloops, BC · Sahali - Kamloops BC
- Part-time
We are hiring for an Assistant Department Manager, Meat at our Sahali Save-On-Foods location in Kamloops, BC.
Added 10 mins ago
Shelter Resource Worker
Lookout Housing and Health Society
Courtenay, BC
The Shelter Resource Worker (SRW) reports to the Site Manager and works in accordance with the mission and philosophy of Lookout Housing and Health Society, including following Lookout’s…
Added 10 mins ago
Shelter Resource Worker
Lookout Housing and Health Society
Courtenay, BC
The Shelter Resource Worker (SRW) reports to the Site Manager and works in accordance with the mission and philosophy of Lookout Housing and Health Society, including following Lookout’s…
Added 10 mins ago
T
Manager, Engineering (Small Business Card ART)
TD
Toronto, ON
- Full-time
The Small Business Card ART team is seeking an experienced and highly motivated Engineering Manager, who will lead a team of engineers and be responsible for designing, developing, and…
Added 25 mins ago
FA
Manager, OCC
Flair Airlines
Toronto, ON
- Full-time
Join the OCC and Planning team at Flair as a Manager, OCC, where you will play a key role in leading and overseeing OCC operations to ensure the safe, compliant, and efficient utilization…
Added 25 mins ago
LD
Electrical Engineering Manager
Leonardo DRS
Bedford, QC
- Full-time
…Reporting to the Naval Communication Electrical Engineering Manager, the Electrical Engineering Manager (EEM) in Halifax is responsible for the estimation, planning, and management of these…
Added 25 mins ago
TI
Senior Product Manager
Teckhorizon Inc
Toronto, ON
- Contract
Our client is seeking a Senior Product Manager to lead product planning, strategy, development, and delivery throughout the product lifecycle. The role requires extensive experience…
Added 26 mins ago
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Advisor, Securities
Desjardins
Hawkesbury, ON · Gatineau, QC
- Full-time
…budget monitoring and management of administrative staff to the manager of a large branch or a group of branches. Serve as resource person for all employees regarding policies, procedures,…
Added 26 mins ago
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Nurse Practitioner
HealthCareersInSask.ca
Herbert, SK
- Full-time
…The position will report to and work under the direction of a manager in one of the designated program areas. Practicing within Saskatchewan Health Authority policies, CRNS standards, and…
Added 26 mins ago
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Regional Vice President, Personal Banking, Toronto East & Pickering
BMO
Toronto, ON
- Full-time
Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution.
Added 26 mins ago
Territory Sales Representative - Halifax
Molson Coors
Halifax, NS
…team. This position reports to the Nova Scotia District Sales Manager and is responsible for achieving volume and distribution targets for our continued success in the…
Added 41 mins ago
Security Administrator
Giesecke+Devrient
Markham, ON
Lead the design and improvement of the security infrastructure for optimal efficiency, providing recommendations to the Security Manager for final approval.
Added 41 mins ago
Electrical Engineering Manager
Leonardo DRS, Inc.
NS · Bedford, Nova
…Reporting to the Naval Communication Electrical Engineering Manager, the Electrical Engineering Manager (EEM) in Halifax is responsible for the estimation, planning, and management of these…
Added 41 mins ago
S
Senior Product Manager - SOTI Connect
SOTI
Mississauga, ON
- $120,000 to $140,000 CAD / year
- Full-time
…be part of a winning team. As the successful Senior Product Manager, you will be responsible for taking ownership of the product line life cycle from strategic planning to tactical…
Added 41 mins ago
SG
Clinical Resource Manager
S&R Group of Companies
London, ON
- $65,000 to $77,000 CAD / year
- Full-time
The Clinical Resources Manager will support clinical leaders to manage and assist the clinical staffing functions of the direct care services at the Home. The Clinical Resources Manager is…
Added 56 mins ago
P&
Project Manager
Parrish & Heimbecker, Limited
Winnipeg, MB
- Full-time
We are seeking a Project Manager to join our Corporate team in Winnipeg, Manitoba. This role is responsible for managing the delivery of projects across P&H divisions. The selected…
Added 56 mins ago
RP
Project Manager
Roylo Partners
Toronto, ON
- Full-time
…toward the same goal. We’re looking for a proactive Project Manager to join our Toronto office and help coordinate projects from planning through completion. If you enjoy solving problems,…
Added 56 mins ago
MF
Casework Coordinator & Social Worker
Muslim Food Bank and Community Services
Calgary, AB
- Part-time
Reports To: Manager, ASPIRE Program / Director, ASPIRE Program
Added 56 mins ago
LS
Plant Manager – Food Production
Lock Search Group
Vancouver, BC · Greater Vancouver, BC
- Full-time
Plant Manager – Food Production (Greater Vancouver Region)
Added 56 mins ago
C
Pharmacy Manager
Cencora
Regina, SK · CAN > SK > Regina > Badham
- Full-time
…opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much…
Added 56 mins ago
Fire Chief
The Corporation of The City of St. Thomas
St. Thomas, ON
Under the general direction of the City Manager, the Fire Chief is responsible for the strategic leadership, administration, and operational oversight of the Fire Department, including the…
Added 56 mins ago
Manager, Strategic Partnerships & Growth
Scotiabank
Ottawa, ON
Reporting to the Senior Manager, Strategic Partnerships & Growth, the Manager, Partnership Development & Growth is responsible for identifying, developing and launching new partnerships…
Added 56 mins ago
E
Senior Engagement Manager
EXL
Canada
- Full-time
Ensure high-quality outcomes, strong customer satisfaction, effective resource planning, and disciplined performance management.

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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