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Added 10 mins ago
T
AI Platform - B2B Sales Manager
TP
Toronto, ON
- Full-time
Job Overview: As an Operations Manager, you will play a pivotal role in overseeing and managing a group of Cluster leads or clusters within our organization. Your responsibility is to…
Added 10 mins ago
MP
U SPORTS Winter Intern
M2 Partners
Toronto, ON
- Full-time
…in one of the following categories: Consulting, Marketing, Sales or Software development. Your internship is tailored towards your current experience and interests and in your application…
Added 10 mins ago
DH
Financial Planning and Analysis Manager
Diploma Healthcare Group
Mississauga, ON
- $96,000 to $120,000 CAD / year
- Full-time
…and Sakura. We pride ourselves on being a highly technical sales organization providing leading support solutions to our clinical customers. Our proven business model has consistently…
Added 10 mins ago
A
Business Development Manager
Aylo
Montreal, QC
- Full-time
5+ years of experience in business development, sales, or a related revenue-generating role
Added 10 mins ago
VR
Director, Corporate Partnerships
Vancouver Rise FC
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
7+ Years experience in corporate partnership sales, business development, or strategic sales and marketing in sport, with a demonstrated ability to consistently meet or exceed high-value…
Added 10 mins ago
T
Personal Banker Trainee
TD
Kingston, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 10 mins ago
SL
Conseiller/Conseillère stagiaire, Programme de perfectionnement du conseiller -Perspectives d'avenir/Advisor Trainee- Advisor Development Program -Future Opportunities
Sun Life
Levis, QC · Quebec, QC · Trois-Rivières, QC
- Full-time
…learning journey with meaningful opportunities for growth and development. This experience will help you build your confidence and business acumen, establishing a solid foundation for your…
Added 10 mins ago
Sales Associate
Laura Canada
AB · Rocky View, AB
The Laura Canada Sales Associate provides exemplary customer service to every client, has strong fashion awareness, is knowledgeable about our product and develops long-term relationships…
Added 10 mins ago
Builder Project Sales Manager - Home Appliance / Single Family
Human Resources
Toronto, ON
Support Quebec Regional Builder Sales Manager with quotations (All Quebec quotes will flow through this role)
Added 10 mins ago
Manager, Strategic Partnerships & Growth
Scotiabank
Ottawa, ON
Working across Scotia Wealth Management and the broader Bank, the Manager brings together the right capabilities to create differentiated partnership propositions that deliver measurable…
Added 10 mins ago
E
Senior Engagement Manager
EXL
Canada
- Full-time
Build trusted relationships with client executives and senior business, data, digital, operations, engineering, supply chain, and technology leaders.
Added 10 mins ago
QR
Product Marketing Agent – Glass Hardware & Glazing
Quincaillerie Richelieu
Montreal, QC
- Full-time
…team. The product marketing agent will report to the Product Manager and will assist him in the management of product categories (management of the existing range as well as the development…
Added 10 mins ago
ZC
Collision Repair Estimator
Zenetec Collision
Barrie, ON
- Full-time
Sales-oriented mindset with the ability to build relationships and generate business.
Added 10 mins ago
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Regional Vice President, Personal Banking, Durham
BMO
Whitby, ON
- Full-time
Creates innovative business development strategies, including collaborating with BMO partners to grow the business and maximize branch revenues, sales, and customer satisfaction, and…
Added 25 mins ago
NI
HVAC Sales Manager-Western Canada
Navien, Inc.
Canada
- Full-time
The ideal candidate for this position must be familiar with the HVAC industry. This individual will need to implement sales plans to ensure the achievement of agreed objectives and sales…
Added 25 mins ago
K
Marketing Manager
Kiocafe
Toronto, ON
- Full-time
KioCafé is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that drive brand awareness, customer…
Added 40 mins ago
A
Senior Strategic Account Manager
AT&T
Toronto, ON
- Full-time
We’re hiring for a Senior Strategic Account Manager who will drive revenue growth by developing and executing comprehensive account strategies, selling assigned products and services,…
Added 40 mins ago
AT
Senior Account Manager
AOT Technologies
Canada
- Full-time
AOT Technologies is seeking a Senior Account Manager to join our team and own a portfolio of client accounts and run each one like your own business, with room to grow as we do.
Added 40 mins ago
ET
Manager Marketing & Communications
E2IP TECHNOLOGIES
Montreal, QC
- Full-time
The Manager, Marketing & Communications leads E2IP's marketing team and owns how the company presents itself to customers and employees. The role sets the marketing roadmap, leads the…
Added 40 mins ago
AC
Financial Services Consultant
Assiniboine Credit Union
Rivers, MB
- Full-time
Reporting to the Branch Manager, the Financial Consultant plays a key role in deepening member relationships by delivering proactive, personalized advice and supporting a broad range of…
Added 40 mins ago
SQ
Conseiller/Conseillère stagiaire, Programme de perfectionnement du conseiller -Perspectives d'avenir/Advisor Trainee- Advisor Development Program -Future Opportunities
Sunlife Québec
Trois-Rivières, QC · Greater Trois-Rivieres Metropolitan Area
- Full-time
…learning journey with meaningful opportunities for growth and development. This experience will help you build your confidence and business acumen, establishing a solid foundation for your…
Added 40 mins ago
E
Management Trainee
Enterprise
Saint John, NB
- Full-time
Whether you see yourself in sales, business development, customer service, retail management, or operations, as a manager in training, you can count on a career path with a clear beginning…
Added 40 mins ago
CC
Business Development Manager (Lower Mainland, Fraser Valley)
Caesarstone Canada
Abbotsford, BC
- Full-time
Business Development Manager - Lower Mainland, Fraser Valley
Added 40 mins ago
C
Shopper Marketing Manager
Confidential
Vancouver, BC
- Full-time
Our client is seeking a strategic and results-oriented Shopper Marketing Manager to lead the development and execution of shopper marketing, retail activation, and channel marketing…
Added 40 mins ago
LS
Business Development Manager – OEM Manufacturer (HVAC, Hydronics and Ventilation)
Lock Search Group
Vancouver, BC
- Full-time
Collaborate with internal engineering and sales teams to support project development, specifications, and successful project delivery.

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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