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Added 32 mins ago
Z
Technical Architect- Presales (Custom Software)
Zazz
Canada
- Full-time
This is not a pure sales role. Our work is custom solutions, so the quality of the solution matters far more than a pitch. We want someone with real technical depth who enjoys clients and…
Added 32 mins ago
HT
PD Software for Service
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 32 mins ago
HT
PD Service - Mechanical
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 32 mins ago
HT
Engineering Team Leader (PET HR)
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 47 mins ago
OT
Client Success Services Program Manager
Open Text Corporation
Waterloo, ON
- Other
You will combine Client Success Management, CS Operations, Project/Program Management, data, and AI to help evolve and scale the Client Success organization. You will be Client-obsessed,…
Added 1 hour ago
O
National Accounts Director
OPENLANE
Brampton, ON
- $100,000 to $125,000 CAD / year
- Full-time
…retain our high-value client base to increase consignment and sales volume and (2) drive revenue expansion through service penetration. This will be achieved by demonstrating to the client…
Added 1 hour ago
SH
Project Manager External
Siemens Healthineers
Kitchener, ON
- Full-time
The project manager is responsible to independently lead and manage multiple projects of moderate to high complexity. Works closely with sponsors, process owners and subject matter experts…
Added 1 hour ago
SH
Project Manager External
Siemens Healthineers
Cambridge, ON
- Full-time
The project manager is responsible to independently lead and manage multiple projects of moderate to high complexity. Works closely with sponsors, process owners and subject matter experts…
Added 1 hour ago
SH
Project Manager External
Siemens Healthineers
Oakville, ON
- Full-time
The project manager is responsible to independently lead and manage multiple projects of moderate to high complexity. Works closely with sponsors, process owners and subject matter experts…
Added 1 hour ago
SH
Project Manager External
Siemens Healthineers
Mississauga, ON
- Full-time
The project manager is responsible to independently lead and manage multiple projects of moderate to high complexity. Works closely with sponsors, process owners and subject matter experts…
Added 1 hour ago
MC
Manager, Supply Chain / Gestionnaire, Gestion de la chaîne d’approvisionnement
Merck Canada
Charlottetown, PE
- Full-time
Lead the site’s Sales and Operations Planning process and broader business planning, integrating inventory targets, budgets, capacity requirements, and supply priorities.
Added 1 hour ago
DG
Chef gestionnaire / Chef manager
Dexterra Group
Montreal, QC
- Contract
…service, health and safety, and financial management of the…
Added 1 hour ago
A
Spare Parts Specialist
ABB
Mississauga, ON
- Full-time
The Spare Parts Specialist supports service sales on spare parts enquiries and coordinates the entire customer supply process, implementation, and execution, to achieve high-level service…
Added 1 hour ago
MN
Regional Manager
Mosaic North America
AB · Edmonton, AB
- Full-time
The Regional Manager will lead and develop a high-performing team of District Managers across the assigned region, ensuring strong program execution, exceptional client service, and…
Added 1 hour ago
D
Senior Advisor, Business development and sales support
Desjardins
Laval, QC · Montreal, QC · Saint-Jérôme, QC
- Full-time
As a senior sales and business development support advisor, you help serve and maintain business relationships with members and clients. You help sell products and services through multiple…
Added 2 hours ago
SP
Senior Sales Director - Aerospace and Defence
Solace Power
Mount Pearl, NL
- Full-time
The Senior Sales Director – Aerospace & Defence will lead Solace Power’s sales and business development activities across the aerospace and defence market. This role is responsible for…
Added 2 hours ago
EG
Sales Manager
EESS Global - Canada
Langley (District), BC · Langley, BC
- Full-time
The Sales Manager will lead sales activities for security and surveillance solutions, focusing on generating new business and expanding existing accounts in Langley, BC. This full-time,…
Added 2 hours ago
V
Commission Sales Representative (Simcoe County)
VettaTech
Barrie, ON
- Contract
…mid-sized businesses, and we’re looking for an independent sales representative to grow our client base across Simcoe…
Added 3 hours ago
EV
Project Engineer
Edwards Vacuum
Bolton, ON
- Full-time
…negating the application of liquidated damages. Close liaison with Sales, Project Lead and Contracts manager will be required to achieve…
Added 3 hours ago
CU
Senior Ecommerce Specialist
CHEIL USA
Mississauga, ON
- $65,000 to $75,000 CAD / year
Cheil Canada serves as the lead agency for Samsung. And while Samsung remains a key partner, our work extends across a growing portfolio of globally recognized brands. Powered by a team of…
Added 3 hours ago
WR
Account Executive
WOW Recruitment
Toronto, ON
- $80,000 to $90,000 CAD / year
- Full-time
Lead Client Communication: Run weekly client meetings, provide project updates, manage expectations, and confidently communicate solutions in a professional and proactive way.
Added 4 hours ago
M
Cloud & AI Platform Sales Specialist
Microsoft
Toronto, ON
- Full-time
As a Cloud & AI Specialist, you are a business leader with deep technical and business knowledge within our enterprise sales organization, working with our most important customers in…
Added 4 hours ago
EC
Power Systems Automation Specialist/ Spécialiste en automatisation des systèmes électriques
Eaton Corporation
Dartmouth, NS · Kitchener, ON · Milton, ON · Mississauga, ON · Ottawa, ON · Laval, QC
- Full-time
…monitoring, and control solutions. As a technical contributor and project lead, you will provide engineering expertise for power management systems, industrial control systems, power…
Added 4 hours ago
I
Services and Solutions - Sales Executive
Insight
Toronto, ON
- Full-time
The Client Solutions Lead (CSL) is an expander role responsible for growing Insight’s Services footprint within assigned districts and executing the district Services plan. Partnering with…
Added 4 hours ago
D
Chef gestionnaire / Chef manager
Dexterra
Montreal, QC
- Contract
…service, health and safety, and financial management of the…

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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