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Added 4 mins ago
Senior Business Analyst
Halton Region
Oakville, ON
Act as a lead integrator, facilitator and technical specialist providing analytical capabilities to complex technology projects and initiatives.
Added 4 mins ago
M
Salesforce nCino Tech Lead (Financial Services Cloud Experience)
Mehbooba
ON · Ontario, Canada
- Contract
We are looking for an experienced nCino Tech Lead with strong hands-on expertise in nCino and Salesforce Financial Services Cloud (FSC). The ideal candidate will lead technical design and…
Added 4 hours ago
Global AI Capacity Management and Strategic Program Lead
Google
Vancouver, BC · Toronto, ON
As a Global AI Capacity Management and Strategic Program Lead, you will focus on optimizing the deployment, utilization, and well-being of technical talent across AI Tech Go-to-Market…
Added 4 hours ago
SP
Business Strategy Senior Manager - Canadian Public Sector Experience Services
Salesforce Partner Canada
ON · Ontario, Canada
- Full-time
As part of the Experience Services Competency in Salesforce Professional Services, the team is seeking a Business Strategy Senior Manager for Canadian Public Sector. The Business Strategy…
Added 4 hours ago
SP
Enterprise/Commercial Account Executive – Data Foundation (MuleSoft + Informatica) or Enterprise/Commercial Account Executive - Informatica Specialist
Salesforce Partner Canada
Toronto, ON
- Full-time
Relationship Building: Establish executive presence and trusted-advisor relationships with C-suite decision-makers and key technical stakeholders.
Added 8 hours ago
MC
Manager, Revenue Accounting & Reporting
Make-A-Wish Canada
Pickering, ON
- Full-time
…informed decision-making across the Foundation. Combining strong technical accounting knowledge with analytical expertise, the Manager translates complex revenue data into clear, actionable…
Added 10 hours ago
A
Spare Parts Specialist
ABB
Mississauga, ON
- Full-time
…ideal candidate is highly organized, thrives in a fast-paced technical environment, and possesses strong planning and coordination…
Added 12 hours ago
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Senior Manager, Quality Assurance Services
ATB
Calgary, AB · Edmonton, AB
- Full-time
As ATB’s next Senior Manager, QA Services, you will have a unique opportunity to lead, manage and coach the Salesforce QA Services team to deliver world class experiences to our team…
Added 16 hours ago
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eCommerce Site Specialist
Carters Inc.
Mississauga, ON
- Full-time
…person should have experience creatively solving problems using technical tools and processes to support business objectives. The Site Merchandising Specialist role requires a combination…
Added 18 hours ago
MN
Vice President, Professional Services
March Networks
Remote, Canada
- Full-time
- Remote
…(March Networks and Vivotek), including Professional Services, Technical Support, Network Operations Center (NOC), Cloud Services, Customer Success, Training, and Implementation. This…
Added 18 hours ago
A
Distribution Account Manager
ABB
Winnipeg, MB
- Full-time
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join…
Added 18 hours ago
PM
Sales & Operations Planning Analyst
Prollenium Medical Technologies Inc.
Richmond Hill, ON
- $75,000 to $80,000 CAD / year
- Full-time
…strategic plans, and uses data to drive on-time delivery, establish lead times, inventory turns, and maximizing…
Added 18 hours ago
MN
Vice President, Professional Services
March Networks
Ottawa, ON
- Full-time
…(March Networks and Vivotek), including Professional Services, Technical Support, Network Operations Center (NOC), Cloud Services, Customer Success, Training, and Implementation. This…
Added 19 hours ago
C
Vice President, Sales & Marketing
CYBERWELL
ON · Ontario, Canada
- Full-time
…shared goals. Comfortable navigating change and working across technical and business teams, you can connect cybersecurity capabilities to customer priorities and business outcomes. You…
Added 19 hours ago
K
Vice President, Technology Enablement
Klick
Toronto, ON
- Full-time
Lead delivery execution across a multi-client technology portfolio spanning web platforms, CRM systems, Veeva, and integrated marketing technologies.
Added 19 hours ago
K
Account Executive
Kiocafe
Toronto, ON
- Full-time
Partner with Marketing to support lead generation campaigns and sales initiatives.
Added 19 hours ago
K
Marketing Manager
Kiocafe
Toronto, ON
- Full-time
KioCafé is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that drive brand awareness, customer…
Added 20 hours ago
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Manager Marketing & Communications
E2IP TECHNOLOGIES
Montreal, QC
- Full-time
Develop, lead, and continuously evaluate the Marketing Roadmap so it supports E2IP's strategic growth plans and priority markets in medical, aerospace, defense, and industrial
Added 20 hours ago
K
Vice President, Technology Enablement
Klick
Toronto, ON
- Full-time
Lead delivery execution across a multi-client technology portfolio spanning web platforms, CRM systems, Veeva, and integrated marketing technologies.
Added 20 hours ago
RH
Ecommerce Manager
Robert Half
Oshawa, ON
- Full-time
The ideal candidate brings a combination of strategic thinking, technical expertise, and operational leadership, with the ability to drive results while managing multiple priorities across…
Added 20 hours ago
Q
Customer Success Operations Analyst
Quadient
Markham, ON
- $52,000 to $75,000 CAD / year
- Full-time
…skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical…
Added 20 hours ago
T
Segment Marketing Manager
TechInsights
Ottawa, ON
- Full-time
…advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through…
Added 20 hours ago
M
Responsable des solutions Salesforce/Salesforce Solution Lead
McKesson
Montreal, QC
- Full-time
Le ou la responsable des solutions Salesforce (Salesforce Solution Lead) définit l’orientation des solutions Salesforce d’entreprise complexes et transforme la stratégie en résultats…
Added 21 hours ago
M
Salesforce Developer
Medcan
Toronto, ON
- $82,543 to $113,495.5 CAD / year
- Full-time
Provide technical leadership and mentorship to Salesforce developers through code reviews, design guidance, troubleshooting support, and the promotion of development best practices,…
Added 21 hours ago
Q
Customer Success Operations Analyst
Quadient
Markham, ON
- $52,000 to $75,000 CAD / year
- Full-time
…skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical…

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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