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Added 10 mins ago
DB
Account Manager
Doman Building Materials Group
Saskatoon, SK
- Full-time
Doman Building Materials is an exciting place to work as an Account Manager. Operating in every province throughout Canada, the Account Manager will support our customers in Saskatchewan.
Added 10 mins ago
P
System Configuration Specialist / Spécialiste en configuration de systèmes (CS002)
Potenco
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
Reporting to the Regional Installation Manager, the System Configuration Specialist plays a key role in supporting Our Client's operations by configuring, troubleshooting, and maintaining…
Added 11 mins ago
B
Regional Vice President, Personal Banking, Toronto East & Pickering
BMO
Toronto, ON
- Full-time
…Understands the needs of BMO customers or prospects to provide sales and service in the best interests of the customer. Advises customers on products and strategies that meet their…
Added 11 mins ago
DB
Account Manager
Doman Building Materials Group Ltd
Saskatoon, SK
- Full-time
Doman Building Materials is an exciting place to work as an Account Manager. Operating in every province throughout Canada, the Account Manager will support our customers in Saskatchewan.
Added 26 mins ago
CC
Retail Shift Leader
Canna Cabana
Banff, AB
- Full-time
Oversee the responsibilities of the Store Manager in the absence of SM or ASM
Added 26 mins ago
S
Account Manager - Western Canada
Slide
Remote, Canada
- $106,000 to $141,000 CAD / year
- Full-time
- Remote
…from scratch, from a clean-room code base, free from legacy technical debt, to deliver the MSP-centric backup and recovery platform of the future. By focusing on security, performance, and…
Added 26 mins ago
N
Account Manager
Noramco
Mississauga, ON · NCS - Noramco Sales Office
- Full-time
We are looking for an Account Manager who enjoys a fast paced environment with a desire to improve themselves and advance within the company. The incumbent will be a team player who…
Added 26 mins ago
D
Account Manager - Commercial Market
Desjardins
Brossard, QC
- Full-time
…order to grow the centre’s business. He or she uses his/her technical business knowledge and solid grasp of applicable frameworks to represent, negotiate and engage companies as part of…
Added 26 mins ago
S
Senior Product Manager - SOTI Connect
SOTI
Mississauga, ON
- $120,000 to $140,000 CAD / year
- Full-time
Train both Sales Support and Technical Support in the use and operations of the product
Added 26 mins ago
Senior Account Manager
AOT Technologies
Victoria, BC
AOT Technologies is seeking a Senior Account Manager to join our team and own a portfolio of client accounts and run each one like your own business, with room to grow as we do.
Added 41 mins ago
MP
U SPORTS Winter Intern
M2 Partners
Toronto, ON
- Full-time
…in one of the following categories: Consulting, Marketing, Sales or Software development. Your internship is tailored towards your current experience and interests and in your application…
Added 41 mins ago
DH
Financial Planning and Analysis Manager
Diploma Healthcare Group
Mississauga, ON
- $96,000 to $120,000 CAD / year
- Full-time
…Polymedco, Phadia, and Sakura. We pride ourselves on being a highly technical sales organization providing leading support solutions to our clinical customers. Our proven business model has…
Added 41 mins ago
B
Community Residential Manager
Boardwalk
Regina, SK
- Full-time
…passionate about the same. If you have previous customer service, sales, or property management experience, we’d love to hear from…
Added 41 mins ago
Manager, Strategic Partnerships & Growth
Scotiabank
Ottawa, ON
Reporting to the Senior Manager, Strategic Partnerships & Growth, the Manager, Partnership Development & Growth is responsible for identifying, developing and launching new partnerships…
Added 41 mins ago
E
Senior Engagement Manager
EXL
Canada
- Full-time
Collaborate with sales, account, industry, capability, architecture, and delivery leaders to expand strategic client relationships.
Added 41 mins ago
QR
Product Marketing Agent – Glass Hardware & Glazing
Quincaillerie Richelieu
Montreal, QC
- Full-time
Assist the product manager in the creation of sales and training tools.
Added 41 mins ago
B
Regional Vice President, Personal Banking, Durham
BMO
Whitby, ON
- Full-time
…Understands the needs of BMO customers or prospects to provide sales and service in the best interests of the customer. Advises customers on products and strategies that meet their…
Added 41 mins ago
OH
HVAC Service Technician (no on-call)
O’Dell HVAC Group
Coquitlam, BC
- Full-time
…team in our Coquitlam location. Reporting to the HVAC Service Manager, you will be working with our contractors during installs, start-ups, and helping services run smoothly from day one.…
Added 41 mins ago
OH
HVAC Service Technician (no on-call)
O’Dell HVAC Group
Ottawa, ON
- Full-time
We are seeking an HVAC Service Technician to join our Service team. Reporting to the HVAC Service Manager, you will be working with our contractors during installs, start-ups, and helping…
Added 56 mins ago
B
Community Residential Manager
Boardwalk
AB · Edmonton, AB
- Full-time
…passionate about the same. If you have previous customer service, sales, or property management experience, we’d love to hear from…
Added 56 mins ago
NI
HVAC Sales Manager-Western Canada
Navien, Inc.
Canada
- Full-time
The ideal candidate for this position must be familiar with the HVAC industry. This individual will need to implement sales plans to ensure the achievement of agreed objectives and sales…
Added 56 mins ago
K
Marketing Manager
Kiocafe
Toronto, ON
- Full-time
KioCafé is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that drive brand awareness, customer…
Added 1 hour ago
A
Senior Strategic Account Manager
AT&T
Toronto, ON
- Full-time
We’re hiring for a Senior Strategic Account Manager who will drive revenue growth by developing and executing comprehensive account strategies, selling assigned products and services,…
Added 1 hour ago
AT
Senior Account Manager
AOT Technologies
Canada
- Full-time
AOT Technologies is seeking a Senior Account Manager to join our team and own a portfolio of client accounts and run each one like your own business, with room to grow as we do.
Added 1 hour ago
ET
Manager Marketing & Communications
E2IP TECHNOLOGIES
Montreal, QC
- Full-time
The Manager, Marketing & Communications leads E2IP's marketing team and owns how the company presents itself to customers and employees. The role sets the marketing roadmap, leads the…

TechInsights

Segment Marketing Manager

Ottawa, ON, Canada

Expected salary range: $90,780 - $96,120 CAD · Full-time

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Job details

Pay: Expected salary range: $90,780 - $96,120 CAD
Job type: Full-time
Apply by: Jan 25, 2027
Experience: 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Posting language: English
Posted: Oct 27, 2026

Original job description

OUR STORY
TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry - past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
Wellness resources and support
Inclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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More about this job

Responsibilities

Develop and execute integrated digital marketing plans for specific customer segments to drive lead generation and pipeline growth. Collaborate with cross-functional teams including sales, product management, and marketing to deliver high-quality campaigns across multiple channels.

Requirements

Requires a bachelor's degree in Marketing or a related field and 4-5 years of B2B marketing experience. Candidates must possess strong analytical skills and hands-on experience with Salesforce and multichannel digital marketing campaigns.

Skills

Integrated digital marketing
Lead generation
Salesforce
Marketing automation
Campaign management
Data analysis
B2B marketing
Content strategy
Project management
Communication
Stakeholder management
Public relations
Social media marketing
Paid advertising
Market intelligence
Strategic planning

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness resources
RRSP/401K matching
Annual fitness reimbursement
Flexible vacation policy
Trusted device reimbursement program
Company-sponsored training and development

Visa sponsorship

Not detected in the job text

Keywords

Segment Marketing
B2B Marketing
Semiconductor Industry
Lead Generation
Salesforce
Marketing Automation
Digital Marketing
Campaign Management
Market Intelligence
Public Relations
Paid Media
Data Analysis
Pipeline Growth
Product Marketing
Integrated Marketing
Customer Segmentation
Marketing Strategy
Content Marketing
Event Marketing
Business Development

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