Digital Marketing Specialist
- Mississauga, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- 2+ years of experience in digital marketing or a related role
- Posting language
- English
- Posted
Original job description
We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across multiple channels. The ideal candidate will combine creative thinking with data-driven decision-making to grow brand awareness, drive website traffic, and generate qualified leads. This role works closely with content, design, and sales teams to ensure marketing efforts align with overall business goals.
Responsibilities
Responsibilities
- Develop and execute digital marketing strategies across SEO, SEM, email, and social media
- Plan, launch, and monitor paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads)
- Create and manage content calendars for social media and blog platforms
- Analyze campaign performance using tools like Google Analytics and provide actionable insights
- Conduct keyword research and optimize website content for search engines
- Manage and grow the company's social media presence across relevant platforms
- Collaborate with design and content teams to produce marketing assets
- Monitor industry trends and competitor activity to identify new opportunities
- Manage email marketing campaigns, including segmentation and A/B testing
- Track and report on KPIs such as ROI, conversion rates, and cost-per-acquisition
- Optimize landing pages and user funnels to improve conversion rates
- Manage marketing budget allocation across channels for maximum efficiency
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years of experience in digital marketing or a related role
- Proficiency with Google Analytics, Google Ads, and Meta Ads Manager
- Strong understanding of SEO/SEM principles and best practices
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo)
- Familiarity with social media management and scheduling tools
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to interpret data and translate it into strategy
- Experience with content management systems (e.g., WordPress)
- Basic knowledge of HTML/CSS is a plus
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Creative mindset with strong attention to detail
More about this job
Responsibilities
Plan, execute, and optimize digital marketing campaigns across search, paid advertising, email, and social media to increase brand awareness, website traffic, and qualified leads. Analyze performance and KPIs, optimize content and conversion funnels, manage budgets, and collaborate with content, design, and sales teams.
Requirements
Requires a bachelor's degree in Marketing, Communications, Business, or a related field, along with at least two years of digital marketing experience. Candidates should be proficient with Google Analytics, Google Ads, and Meta Ads Manager, understand SEO and SEM, and bring strong analytical, communication, organizational, and creative skills.
Skills
- Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Paid Advertising
- Email Marketing
- Social Media Marketing
- Campaign Analytics
- Keyword Research
- Content Management
- A/B Testing
- Conversion Rate Optimization
- Budget Management
- Google Analytics
- Google Ads
- Meta Ads Manager
- Communication
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Creative & Media
Keywords
- Digital Marketing
- SEO
- SEM
- Google Analytics
- Google Ads
- Meta Ads
- LinkedIn Ads
- Email Marketing
- Mailchimp
- HubSpot
- Klaviyo
- Social Media
- Content Calendars
- Keyword Research
- WordPress
- HTML
- CSS
- Campaign Performance
- Return On Investment
- Conversion Rates
- Cost Per Acquisition
- A/B Testing
- Landing Page Optimization
- User Funnels
- Budget Allocation
- Lead Generation
- Marketing Strategy