Marketing Coordinator

TekStaff's Client has an open position for a Marketing Coordinator.

Contract Duration: 10 months

Location: Toronto, ON - Hybrid (4 days/week onsite)

SUMMARY OF THE ROLE and Typical Day-to-Day Responsibilities

As a Social Marketing Specialist, you'll be passionate about attracting the best talent to client through content creation and copywriting. Whether you're writing a script for a colleague story about career growth or creating a new carousel to promote our TD Colleague Promise on social media, you'll help us show prospective candidates what it's like to work at client.

As a valued member of our Candidate Attraction team, you'll:

• Champion the growth of the client LinkedIn and client Careers Instagram channels through regular content creation and publishing.
• Manage day-to-day execution including, marketing intake requests, content planning, publishing community management and performance measurement/reporting.
• Create unique external and internal digital content to support talent attraction and bring client's Employee Value Proposition to life. This could include social content, newsletters, static imagery and other program initiatives across the team as requested.
• Support concept brainstorming and own script development to tell the stories of our colleagues.
• Analyze data from social media channels to generate insights on content performance and implement learnings into future social content strategies.
• Support content updates on client's owned candidate attraction channels, career website, Glassdoor, Indeed, LinkedIn, etc.

MUST-HAVE Hard Skills:

• Strong writing and editing skills
• Knowledge of organic social media platforms, best practices and content development
• Experience managing paid campaigns on LinkedIn and Instagram
• Proficiency in Meta Business Manager, LinkedIn Campaign Manager, and social media publishing software (Sprinklr preferred)
• Experience in graphic design & editing software (adobe creative suite) preferred
• 3+ years of relevant experience

NICE-TO-HAVE

1.) Adobe

2.) Experience working in agile and using Jira and confluence an asset

3.) Recruitment marketing or employer branding

TekStaff may use artificial intelligence (AI) tools as part of the applicant screening process. However, applications will also be reviewed by a member of our Recruitment team to ensure a fair and thorough assessment.