Marketing Manager

TekStaff's Client has a current vacancy for a Marketing Manager

Duration : This is a 12 month contract located in Toronto, ON/ Hybrid

Job Description

Accountabilities

• Supports the Agile Marketing squads with all activities related to digital campaigns, publishing, digital user experiences, and digital sales.

• Assists the Campaign Enablement team with investigating any pre-production or post-production errors or issues.

• Monitors and ensures compliance with relevant CASL, anti-spam, and privacy regulations.

• Works with channel partners to find opportunities for collaboration and optimization, including retargeting, deep-linking, and optimization of campaigns for an omni-channel experience.

• Makes recommendations based on key learnings for channel optimizations, including email triggers, resolving customer pain points, and the integration of new vendors and omni-channel opportunities.

• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.

• Champions a high-performance environment and demonstrates a commitment to bank’s values: accountability, passion, integrity, and respect. Delivers results in accordance with bank behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.

• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.

• Oversees the planning and execution of marketing campaigns, ensuring that all elements are delivered on time and within budget.

• Coordinates with various teams (creative, content, analytics, etc.) to gather necessary assets and information for campaign execution.

• Monitors campaign performance and provides regular updates to stakeholders, making adjustments as needed to optimize results.

• Manages project timelines and ensures that all team members are aware of their responsibilities and deadlines.

• Collaborates with external vendors and partners to ensure seamless integration and execution of campaigns.

Must- have requirements

1-2 years’ experience with cross-functional project management and PM tools such as Adobe Workfront.

1+ years of experience in leading and coaching a high-performing team

Previous experience with Adobe Analytics, Power BI, and Adobe CDP

Strong experience with Excel, reporting, and insights

Nice-To-Have Skills:

Financial services experience is an asset

AI automation experience, such as the creation of playbooks and best practices.

1+ years of experience with digital marketing platforms such as Responsys, Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Adobe Experience Manager. Adobe Journey Optimizer preferred

Soft Skills Required:

Agile thinkers to be quick on their feet

Enthusiastic team player who has an exceptionally keen eye for detail

Data-minded but with an eye for aesthetics

Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed

Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one to one marketing channels

Ability to analyze results to help make informed decisions and program enhancements over time

High level of professionalism, ability to work calmly in difficult and high-pressure situations.

Excellent verbal and written communication skills

Education:

Marketing accreditation or four-year degree [Marketing, Business or related field preferred]

TekStaff may use artificial intelligence (AI) tools as part of the applicant screening process. However, applications will also be reviewed by a member of our Recruitment team to ensure a fair and thorough assessment.