National Sales Executive
- Mississauga, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- 3+ years of B2B sales experience, ideally in foodservice equipment
- Posting language
- English
- Posted
Original job description
National Sales Executive
TFI Food Equipment Solutions, an Elevate Service Group company | Mississauga, ON (Field-Based, National)
About Us
TFI Food Equipment Solutions is Canada’s premium distributor and service provider of foodservice equipment, supplying Taylor, Henny Penny, and Franke Specialty Coffee to national chains and thousands of independent operators. We support customers from ideation to implementation through after-sales service. We’re a culture-driven team built on great people, great products, and the experience they create.
The Role
We’re looking for a hunter to drive national growth. You’ll win new business and expand strategic accounts across QSR, chain restaurants, hospitality, institutional, and independent foodservice. You’ll own the full sales cycle, from prospecting and demos to negotiation, close, and handoff to our operations and service teams.
What You’ll Do
- Prospect and close new business through outreach, referrals, networking, and trade shows
- Build and manage relationships with C-suite executives, franchise groups, consultants, and procurement teams
- Deliver compelling presentations, product demonstrations, and tailored proposals
- Grow existing national accounts through cross-selling and strategic planning
- Manage your pipeline, quotes, and forecasting in our CRM and quoting platforms
- Travel extensively across Canada (20,000+ km annually)
What You Bring
- 3+ years of B2B sales experience, ideally in foodservice equipment
- Strong food equipment knowledge, with established industry experience and connections
- Confidence engaging and influencing C-suite decision-makers
- Excellent presentation, negotiation, and consultative selling skills
- Comfort using CRM and quoting platforms, plus Microsoft Office
- A proven record of exceeding targets and a self-driven, results-first mindset
- A valid driver’s licence and willingness to travel
What We Offer
- Base pay, plus an uncapped-potential commission structure
- Car allowance and/or km reimbursement
- Extended health, dental, and vision care
- RRSP match
- Paid time off
- Tuition reimbursement and an EAP
- Company events and casual dress
Ready to grow with us? Apply today.
More about this job
Responsibilities
Prospect and close new business across foodservice sectors, while building relationships with executives, franchise groups, consultants, and procurement teams. Grow national accounts through cross-selling and strategic planning, manage sales pipelines and forecasts, and travel extensively across Canada.
Requirements
Requires at least three years of B2B sales experience, ideally in foodservice equipment, along with strong industry knowledge and established connections. Candidates should have a record of exceeding targets, strong presentation, negotiation, and consultative selling skills, CRM and Microsoft Office proficiency, a valid driver’s licence, and willingness to travel.
Skills
- B2B Sales
- Prospecting
- New Business Development
- Account Management
- Relationship Building
- C-Suite Engagement
- Product Demonstrations
- Sales Presentations
- Negotiation
- Consultative Selling
- Cross-Selling
- Strategic Planning
- Pipeline Management
- Sales Forecasting
- CRM Platforms
- Microsoft Office
Benefits
- Car Allowance
- Mileage Reimbursement
- Extended Health Care
- Dental Care
- Vision Care
- RRSP Match
- Paid Time Off
- Tuition Reimbursement
- Employee Assistance Program
- Company Events
- Casual Dress
Visa sponsorship
Not detected in the job text
Categories
- Sales
- Food & Beverage
- Hospitality
Keywords
- Foodservice Equipment
- B2B Sales
- National Sales
- New Business Development
- QSR
- Chain Restaurants
- Hospitality
- Institutional Foodservice
- Independent Foodservice
- Strategic Accounts
- C-Suite Executives
- Franchise Groups
- Consultants
- Procurement Teams
- Trade Shows
- Product Demonstrations
- Tailored Proposals
- Cross-Selling
- Sales Pipeline
- Quotes
- Sales Forecasting
- CRM Platforms
- Quoting Platforms
- Microsoft Office
- Taylor
- Henny Penny
- Franke Specialty Coffee
- National Travel