Business Development Representative

Summary:

• Title: Business Development Representative
• Department: Sales
• Status: Full-time/Permanent
• Reports to: SVP of Sales
• Location: Mississauga, ON (Hybrid)
• Base Compensation: $50,000, $60,000
• About Salary Range: We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person.
• Vacancy Status: This is an active permanent opportunity, and we are looking to welcome a long‑term team member who is eager to grow and make an impact.
• Start Date: ASAP

About Us:

At The Crump Group, our passion for pets isn’t just what we do it’s who we are. For over 20 years, we’ve been creating simple, wholesome, all-natural treats that pets love and that pet parents trust. What started in a family garage has grown into a proudly family-led, award-winning company with more than 150 employees across North America. Today, our brands Crumps Naturals, Caledon Farms, and Dog Delights are helping shape the future of all-natural pet nutrition as we work toward becoming North America’s leading pet treat company.

Recognized as one of Canada’s Best Managed Companies, we are driven by more than just growth we’re driven by people. When you join our team, you become part of a team that cares about what we do and how we do it. We believe in creating a workplace where you can grow your career, share your ideas, and make a real impact.

Here, your work matters. Your voice is heard. Your contributions help bring better, healthier products to pets and families every day.

If you’re looking to be part of a purpose-driven, fast-growing company where passion meets opportunity, Crumps is the place for you.

Pet parents making treats pets love.

About the Role & You:

We’re looking for a driven, commercially sharp Business Development Representative to lead new account acquisition across our Crumps’ Naturals, Caledon Farms, and Dog Delights portfolio. This is a new-business role: building and managing a multi-channel pipeline across North America. You’ll own the full BD lifecycle from prospecting and qualification through pitch, negotiation, and close and hand won accounts to the Key Account Management team with clear onboarding context. It’s a role for a self-directed operator who can run a large pipeline with discipline and report results with clarity. Do it well, and there’s a defined path to senior BD and team leadership.

Responsibilities:

• Build and manage a structured new-business pipeline across multiple retail channels and geographies, tracking accounts through a defined five-stage BD process from prospecting to close.
• Identify, qualify, and prioritize target accounts across grocery, convenience, drug, farm and feed, specialty, and distributor channels in the United States and Canada.
• Run a structured weekly outreach cadence, including prospecting, follow-up, discovery calls, and proposal delivery, while maintaining accurate pipeline records.
• Match the right brand and product from our portfolio to each channel and account type, tailoring your pitch and positioning to the buyer's business model.
• Develop and deliver compelling account pitches and category stories using market data, consumer trends, and competitive analysis to support listing opportunities.
• Negotiate ranging, pricing, and opening terms with new accounts, then execute a seamless handoff to Key Account Management to ensure relationship continuity and successful on-shelf execution.
• Source leads through trade shows, distributor relationships, commercial data, and direct outreach to maintain a strong pipeline of qualified prospects.
• Report pipeline activity, stage conversion rates, and new-business progress on a weekly and monthly basis, providing leadership with clear visibility into business development performance.

Recipe for Success

• 2+ years in business development or sales within the CPG industry, with a track record of opening new accounts. Experience in pet, food, or natural products is an asset.
• Experience selling to retail accounts in the United States and/or Canada; familiarity with multi-channel retail is strongly preferred.
• Proven ability to independently source and close new business and manage a high-volume pipeline across multiple accounts and channels at once.
• Strong negotiation, communication, and presentation skills.
• Comfortable using sales and market data to guide decisions.
• Bachelor’s degree in Business Administration, Marketing, or a related field is an asset.
• Willingness to travel across Canada and the United States for trade shows, buyer meetings, and field prospecting.

Why Work With Us:

Join a team that values people, growth, and a positive workplace culture. We are proud to be recognized as one of Canada’s Best Managed Companies, reflecting our commitment to excellence, innovation, and employee satisfaction. We offer:

• Competitive salary with uncapped performance-based incentives tied to new accounts opened
• 100% employer paid benefit premiums (health, dental, vision, life insurance, AD&D, travel)
• PTO: vacation, sick days, personal days, parental leave top-up
• Flexible hours, including summer hours, holiday hours and core working hours
• A collaborative and supportive work environment
• Opportunities for career growth and development
• Employee Assistance Program (EAP)
• Employee discount programs, including Perkopolis, GoodLife & Pet Insurance
• Tuition reimbursement program with unlimited learning through Udemy
• Employee referral bonus program
• Free onsite parking
• Casual dress code
• Social committee with monthly engagement activities
• Monthly town halls with quarterly lunches
• Anonymous employee engagement surveys
• Dog-friendly office with free treats!

The Crump Group is committed to fostering a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and supported. We are dedicated to providing an accessible, barrier-free recruitment experience in accordance with the Ontario Human Rights Code and AODA. If you require accommodation at any stage of the process, we are happy to support you, Please contact us at HR-Canada@crumps.ca.

As a family-led organization, we welcome candidates from all backgrounds and encourage you to apply even if you don’t meet every requirement. We value unique perspectives and experiences that help us grow stronger as a team.

Please note that we do not use AI in our recruitment process every application is thoughtfully reviewed by our team. While we thank all applicants for their interest, only those selected for an interview will be contacted. Successful candidates may be required to complete a background check.