Key Account Manager

Summary:

• Title: Key Account Manager, Pet Specialty
• Department: Sales
• Status: Full-time/Permanent
• Reports to: VP of Strategic Sales
• Location: Mississauga, ON (Hybrid)
• Base Compensation: $55,000 to $70,000 (Competitive Bonus + other incentives)
• About Salary Range: We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person.
• Vacancy Status: This is an active permanent opportunity, and we are looking to welcome a long‑term team member who is eager to grow and make an impact.
• Start Date: ASAP

About Us:

At The Crump Group, our passion for pets isn’t just what we do it’s who we are. For over 20 years, we’ve been creating simple, wholesome, all-natural treats that pets love and that pet parents trust. What started in a family garage has grown into a proudly family-led, award-winning company with more than 150 employees across North America. Today, our brands Crumps Naturals, Caledon Farms, and Dog Delights are helping shape the future of all-natural pet nutrition as we work toward becoming North America’s leading pet treat company.

Recognized as one of Canada’s Best Managed Companies, we are driven by more than just growth we’re driven by people. When you join our team, you become part of a team that cares about what we do and how we do it. We believe in creating a workplace where you can grow your career, share your ideas, and make a real impact.

Here, your work matters. Your voice is heard. Your contributions help bring better, healthier products to pets and families every day.

If you’re looking to be part of a purpose-driven, fast-growing company where passion meets opportunity, Crumps is the place for you.

Pet parents making treats pets love.

About You and Role Overview:

The Key Account Manager (KAM) is accountable for the achievement of account-specific goals including volume and trade objectives, forecast accuracy, promotional execution, distribution targets, new item speed to shelf. The KAM position is responsible to deliver innovative, fact-based solutions and thought leadership for their retail customers and the broker network. This position is responsible for supporting customer implementation, analyzing customer sales & providing recommendations, managing key private label & strategic branded customers. This KAM role will be directly supporting the VP of Strategic Sales in day-to-day tasks.

Core Competencies:

1. Customer Relationship Management - Builds and maintains strong, long-term relationships with key customers by understanding their business needs, delivering value-added solutions, and fostering trust. Effectively manages stakeholder expectations while identifying opportunities to strengthen partnerships and drive customer satisfaction.

2. Strategic Selling & Business Development- Develops and executes account growth strategies that increase revenue, profitability, and market share. Demonstrates strong negotiation skills, identifies new business opportunities, and leverages market insights to achieve sales objectives and expand customer partnerships.

3. Analytical & Commercial Acumen -Uses data, financial metrics, and market intelligence to make informed business decisions. Analyzes sales trends, forecasts, margins, customer performance, and competitive activity to identify opportunities, influence outcomes, and support profitable growth.

Key Responsibilities:

• Support implementation/execution of all Crump Group brand initiatives. This includes leading customer calls, organizing internal cross functional team and responsible for meeting customer deadlines.
• Manage strategic Pet Specialty customers which includes analyzing sales data, selling in new products and recommending advertising strategy
• Achievement of sales objectives and specific volume/net sales goals through execution of account plans and brand strategies.
• Focus on achievement of optimal AMPS (assortment, merchandising, price,
• Manage trade funds to support marketing and promotional plans, determining pricing and distribution and negotiating with key accounts in a direct and in-direct sales environment
• Responsible for forecasting promotional activity and new listings through associated tools
• Develop and deliver customer plans to achieve objectives within budget, and short & long-term solutions through best practice thought leadership.
• Present annual marketing/Business plans to customers and execute plans.
• Collaborate with internal teams to align with brand and category objectives and develop go-to-market retail strategy to deliver execution excellence
• Collaborate with Customer Service, Demand Planning, Finance to manage deductions and supply chain both to deliver goods in timely and efficient manner with on time and in full payment
• Manage broker partners through regular meetings (in person and virtual), scorecard creation and execution and clear communication and follow-up to ensure execution excellence.
• Support various tradeshows through set up and selling-in future opportunities

Recipe For Success:

• Bachelor's degree in Business, Marketing, or a related field preferred, or an equivalent combination of education and experience.
• Minimum of 3 years of relevant Consumer Packaged Goods (CPG) experience, including exposure to customer headquarters and key account management.
• Established network and relationships within the Canadian retail marketplace considered an asset.
• Strong understanding of the CPG industry, market dynamics, and competitive landscape.
• Demonstrated ability to approach business challenges with confidence, resilience, and a results-oriented mindset.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Strong analytical and financial acumen, with the ability to leverage data to drive decisions and influence business outcomes. This includes experience with margins, pricing, forecasting, sales analysis, retail math, and performance metrics.
• Experience participating in and representing organizations at industry trade shows and customer events.
• Strong work ethic with a willingness to learn, grow, and advance within the organization.
• Highly analytical with experience using sales reporting tools, customer portals, and business intelligence platforms.
• Experience within the CPG industry in sales, account management, or business development required.
• Pet Specialty industry experience is considered a significant asset.
• Proven ability to develop, deliver, and present compelling customer-facing business reviews, sales presentations, and growth plans.
• Demonstrated ability to build long-term customer partnerships while driving revenue growth and achieving business objectives.

Extra Ingredients:

• Flexible can-do attitude that will wear multiple hats to support overall growth of the company Knowledge of trade promotion management and customer and business impacts
• Ability to lay out practical and logical assortment plans based on retail space, inventory turn, and sell through
• Ability to tell a holistic story verse taking a transactional approach.
• Demonstrated ability to negotiate and influence outcomes with both internal and external contacts.
• Results Oriented

Why Work With Us:

Join a team that values people, growth, and a positive workplace culture. We are proud to be recognized as one of Canada’s Best Managed Companies, reflecting our commitment to excellence, innovation, and employee satisfaction. We offer:

• Competitive salary with performance-based incentives
• 100% employer paid benefit premiums (health, dental, vision, life insurance, AD&D, travel)
• PTO: vacation, sick days, personal days, parental leave top-up
• Flexible hours, including summer hours, holiday hours and core working hours
• A collaborative and supportive work environment
• Opportunities for career growth and development
• Employee Assistance Program (EAP)
• Employee discount programs, including Perkopolis, GoodLife & Pet Insurance
• Tuition reimbursement program with unlimited learning through Udemy
• Employee referral bonus program
• Free onsite parking
• Casual dress code
• Social committee with monthly engagement activities
• Monthly town halls with quarterly lunches
• Anonymous employee engagement surveys
• Dog-friendly office with free treats!

The Crump Group is committed to fostering a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and supported. We are dedicated to providing an accessible, barrier-free recruitment experience in accordance with the Ontario Human Rights Code and AODA. If you require accommodation at any stage of the process, we are happy to support you, please contact us at HR-Canada@crumps.ca.

As a family-led organization, we welcome candidates from all backgrounds and encourage you to apply even if you don’t meet every requirement. We value unique perspectives and experiences that help us grow stronger as a team.

Please note that we do not use AI in our recruitment process every application is thoughtfully reviewed by our team. While we thank all applicants for their interest, only those selected for an interview will be contacted. Successful candidates may be required to complete a background check.