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Added 55 mins ago
MI
Senior Associate, Genesis, Portfolio Operations
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- Full-time
MUFG Investor Services is a trusted partner to many of the world’s largest public and private funds, providing asset servicing and operational solutions built for alternatives.
Added 1 hour ago
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- Full-time
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Added 2 hours ago
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Added 3 hours ago
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Added 4 hours ago
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Added 4 hours ago
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Global Category Manager, IT & Finance
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Added 4 hours ago
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Added 4 hours ago
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Added 4 hours ago
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Lead Application Developer
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Added 5 hours ago
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Added 5 hours ago
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Information Security Analyst
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Added 6 hours ago
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Added 6 hours ago
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Added 6 hours ago
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Added 7 hours ago
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General Manager (Contract)
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Added 7 hours ago
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Strong customer service skills and a professional, solutions-oriented approach.

THE EMPIRE LIFE INS. CO

Marketing Manager

Kingston, ON, Canada
Toronto, ON, Canada

Full-time · Contract

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time · Contract
Experience: 5+ years work experience in marketing role in the financial services, insurance, or group benefits industries
Posting language: English
Posted: Oct 2, 2026

Original job description

Group Marketing Manager – 12-month Contract

Location: Hybrid in Kingston or Toronto (York Mills)

Please note the base salary will be determined by the successful candidate's education, skills and experience. The listed salary range serves as a general pay guideline for this position's pay level.

Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.

Empire Life is looking to hire a Group Marketing Manager to join our Marketing team! We are actively seeking candidates to fill a current, open position.

The total target compensation (TTC) range, including salary and target bonus, is $108,300 - $158,300. This TTC range is applicable to permanent roles only. The actual base salary offered within this range will be determined by the successful candidate’s skills and experience, as well as internal equity.

Why pursue this opportunity

The environment - we understand the importance of work-life balance and strive to provide a supportive work environment that allows our employees to achieve both personal and professional goals.

Impactful work - get the opportunity to work on meaningful projects that have a positive impact on our customers, our company, and society as a whole.

The opportunity - collaborate with cross-functional teams and work on a variety of projects that will keep you engaged and continuously learning.

Hone your skills - this is an opportunity that allows for you to grow your technical, and functional skills.

What you’ll be working on

Develops and implements marketing strategies that meet the needs of plan sponsors plan members, and distribution partners to optimize growth and retention of Group Solutions products
Independently manage and streamline day-to-day marketing administrative operations, proactively taking full ownership of tasks to ensure seamless execution
Partners with internal and external resources to create, manage and implement marketing plans and strategies that raise awareness, build the brand, champions innovation and increases visibility and consideration of Empire Life's products to support goals and objectives
Develops, executes and measures effectiveness of sales and marketing campaigns deployed through various marketing channels (including email, social media, digital advertising)
Develop and implement strategic marketing and communication plans to support Group Marketing Products and initiatives
Provide input into the ongoing development and refinement of Empire Life's brand positioning and voice
Provide marketing support for product launches, advisor councils, regional meetings, campaigns, and branding initiatives
Utilize digital marketing tools and technologies to develop and deliver marketing campaigns and content, including leveraging social networking to achieve business results
Creation of marketing briefs to identify marketing strategies, tactics, and rationale for Group Products and initiatives as well as the metrics that will be used to determine their effectiveness
Leverages generative artificial intelligence to develop and enhance marketing messages, materials and communications
Ensure our value proposition and key messages are consistent and resonate with the target audience
Work closely with key stakeholders, including internal and external partners, to develop marketing and communication processes that ensure timely and effective flow of information
Contribute to the preparation of business cases and cost benefit analyses for marketing campaigns and initiatives
Utilize fact finding methodologies to gather industry, market, competitor, distribution channel and client research in order to understand the customer and develop targeted marketing communication tactics
Drive end-to-end webinar administration, managing logistics, setup, and live production to deliver polished, engaging events.
Manage administration and lead educational webinars, roadshow and support regional content required to raise profile of Empire Life in the market
Manage external advertising relationships and partner on ad spend recommendations with the Senior Marketing team.

What we’re looking for you to have

5+ years work experience in marketing role in the financial services, insurance, or group benefits industries
Demonstrated experience in content development and strategic execution for a variety of media and channels, including email, web and PowerPoint
Knowledge of virtual event platforms and the requirements of hosting them (e.g. BigMarker, etc.)
Knowledge of Canadian group insurance, group retirement, or financial products and their use with advisors and plan sponsors is preferred
Understands all aspects of branding and sales communications
Strong understanding of sales focused approach and industry, distribution model, and clients
Completion of post-secondary education with courses in communications, marketing, business, or graphic design
Strong expertise in word processing, spreadsheet, email, internet, social media and presentation software and technology
Bilingualism (French/English) is an asset
Ability to apply new learning to solve problems or improve processes
Clear writing, editing, proof-reading and verbal communication skills
Ability to work independently and as a team member
Strong, well-developed organizational skills
If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.

Beyond the salary

For permanent full-time positions, Empire Life offers a comprehensive total rewards package that includes:

Hybrid work model
Competitive salaries with annual pay increases
Annual bonus program, which recognizes both strong company performance and individual contributions, for non sales positions
Access to learning & development programs, and education/tuition reimbursement (role dependent), to support your professional growth and career advancement.
Competitive uncapped commission, for sales positions
A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, health and dental and a generous health account
Flexible work arrangements and an annual allotment of personal health days.
Four weeks annual vacation from hire date
A defined contribution pension plan with generous employer matching
Top up programs for parental leave and compassionate leave
Employer-sponsored wellness and recognition programs
A cash employee referral program

To learn more about working at Empire Life, visit https://www.empire.ca/workatempire.

Get to know us

Empire life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Empire Life is proud to be an equal opportunity employer, dedicated to building an inclusive and barrier-free workplace. We welcome applications from people with disabilities and are committed to providing accommodations at any stage of the recruitment process. If you require a specific adjustment to help you present your best self, please let us know - we are happy to work with you. If you need this job posting in an alternative format or have any accessibility questions, please contact recruitment@empire.ca.

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More about this job

Responsibilities

Develop and implement marketing strategies to optimize growth and retention for Group Solutions products across various channels. Manage day-to-day marketing operations, including campaign execution, webinar administration, and stakeholder collaboration to support brand visibility.

Requirements

Requires 5+ years of marketing experience in financial services, insurance, or group benefits industries. Candidates must possess strong content development skills and post-secondary education in communications, marketing, business, or graphic design.

Skills

Marketing strategy
Content development
Strategic execution
Digital marketing
Social media
Email marketing
Webinar administration
Brand positioning
Generative AI
Project management
Market research
Communication skills
Data analysis
Stakeholder management
Financial services knowledge
Presentation software

Benefits

Hybrid work model
Annual bonus program
Learning and development programs
Tuition reimbursement
Employer-funded benefits package
Life insurance
Health insurance
Dental insurance
Flexible work arrangements
Personal health days
Four weeks annual vacation
Parental leave top up
Compassionate leave top up
Wellness programs
Employee referral program

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Group Solutions
Insurance
Financial Services
Group Benefits
Marketing Strategy
Digital Advertising
Social Media
Generative AI
Webinar Management
Brand Positioning
Content Development
Market Research
Stakeholder Management
Project Management
PowerPoint
BigMarker
Email Marketing
Strategic Planning
Communication Plans
Cost Benefit Analysis
Lead Generation
Product Launch
Distribution Partners
Retention
Growth
Administrative Operations
Data Analysis
Marketing Briefs
Advertising

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