Founding Growth Marketer
- Canada
Full-time
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Job details
- Job type
- Full-time
- Posting language
- English
- Posted
Original job description
Our vision
Short-term rental operators are drowning in scattered tools, missed guest messages, and manual work. We're building one system that runs it all - from guest communication and reservations to cleaning, maintenance, pricing, and reporting, powered by AI.
Base360.ai is on a mission to become the operating system that short-term rental businesses around the world run on. We help property managers automate operations, increase revenue, and scale their portfolios without growing their workload.
We're early, we're moving fast, and we're looking for people who want to help build something huge from the ground up.
About The Role
We're looking for a Founding Growth Marketer to help Base360 reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers.
We're open to how you get there: you might go deep and own a single channel, or run across several. Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels - we want someone who can find what works and make it grow.
This is a hands-on, entrepreneurial role. You'll work directly with the founder, experiment quickly, and build our growth engine from the ground up.
What You'll Do
Short-term rental operators are drowning in scattered tools, missed guest messages, and manual work. We're building one system that runs it all - from guest communication and reservations to cleaning, maintenance, pricing, and reporting, powered by AI.
Base360.ai is on a mission to become the operating system that short-term rental businesses around the world run on. We help property managers automate operations, increase revenue, and scale their portfolios without growing their workload.
We're early, we're moving fast, and we're looking for people who want to help build something huge from the ground up.
About The Role
We're looking for a Founding Growth Marketer to help Base360 reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers.
We're open to how you get there: you might go deep and own a single channel, or run across several. Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels - we want someone who can find what works and make it grow.
This is a hands-on, entrepreneurial role. You'll work directly with the founder, experiment quickly, and build our growth engine from the ground up.
What You'll Do
- Own a growth channel end to end - or run across several. Set the strategy, launch campaigns, and take responsibility for results.
- Generate qualified leads and drive demo bookings. Build campaigns that reach short-term rental operators through paid ads, SEO, outbound, referrals, and industry partnerships.
- Understand our customers. Learn how property managers operate, what slows them down, and what makes them switch software.
- Run experiments fast. Test hooks, audiences, funnels, and offers; stop what doesn't work and scale what does.
- Use AI wherever it gives you an edge. Apply it to research, copy, targeting, content production, and automation.
- Build funnels and landing pages that convert. Improve each step from first impression to demo booking and paying customer.
- Work closely with the founder on positioning and messaging. Turn product capabilities into clear reasons for operators to choose Base360.
- Track performance. Measure lead quality, conversion rates, acquisition costs, and pipeline contribution - and explain what's working and why.
- You're a fast learner. You may specialise in one growth channel or work across many, but you pick up new skills quickly and enjoy figuring things out.
- You're hungry to get great at growth. You don't need to know everything yet, but you're determined to become one of the best.
- You're AI-savvy. You use modern tools to test ideas, automate repetitive work, and move faster.
- You're resourceful and self-directed. You take a goal and figure out how to achieve it without waiting for detailed instructions.
- You're analytical. You're comfortable with data, attribution, and turning insight into action.
- You care about commercial results. You measure success through qualified demand and customers, not just impressions and clicks.
- Bonus: Hands-on experience with paid ads, SEO, outbound, content, lifecycle marketing, or partnerships.
- Bonus: Experience in B2B SaaS, short-term rentals, hospitality technology, or marketing to property managers.
- Help build the AI operating system for short-term rental businesses.
- Work directly with the founder and shape how we bring the product to market.
- Have ownership from day one, with the opportunity to build and lead a growth team.
- Competitive salary and performance-based incentives.
- Grow professionally in a hands-on, entrepreneurial environment where your work directly affects the business.
- You're looking for a predictable corporate role with a fixed playbook.
- You engage in office politics or gossip instead of communicating directly.
- You're looking for a slow-paced role with limited ownership.
- You don't aim to become one of the best at what you do.
More about this job
Responsibilities
Build and manage growth campaigns across channels to generate qualified leads, demo bookings, and customers among short-term rental operators and property management companies. Test and optimize messaging, funnels, and offers, use AI to accelerate marketing work, and track performance and pipeline contribution.
Requirements
The role calls for a fast-learning, self-directed, analytical marketer who uses AI and focuses on commercial outcomes. Experience with growth channels such as paid advertising, SEO, outbound, content, lifecycle marketing, or partnerships is a bonus, as is experience in B2B SaaS, short-term rentals, hospitality technology, or marketing to property managers.
Skills
- Growth Marketing
- Paid Advertising
- Search Engine Optimization
- Outbound Marketing
- Content Marketing
- Partnerships
- Lifecycle Marketing
- Lead Generation
- Campaign Management
- Funnel Optimization
- Landing Page Optimization
- Marketing Analytics
- Attribution
- Customer Research
- AI Tools
- Marketing Automation
Benefits
- Competitive Salary
- Performance-Based Incentives
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Sales
- Management & Leadership
- Data & Analytics
Keywords
- Growth Marketing
- Short-Term Rentals
- Property Management
- B2B SaaS
- Hospitality Technology
- Paid Advertising
- SEO
- Outbound Marketing
- Content Marketing
- Lifecycle Marketing
- Industry Partnerships
- Referrals
- Lead Generation
- Demo Bookings
- Customer Acquisition
- Campaign Strategy
- Marketing Funnels
- Landing Pages
- Conversion Rates
- Customer Research
- Positioning
- Messaging
- AI
- Automation
- Experimentation
- Attribution
- Acquisition Costs
- Pipeline Contribution
- Revenue Growth