Sr Brand Manager - Beyond Chocolate
- Mississauga, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Education
- Bachelor’s degree
- Experience
- Minimum 8–10 years of progressive experience in marketing, innovation, or shopper strategy roles, ideally within CPG
- Posting language
- English
- Posted
Original job description
Role Overview
As a key leader within Hershey Canada Marketing, the Senior Brand Manager will shape the future of our brands by turning consumer insights into growth strategies, building breakthrough marketing plans, and developing the next generation of marketing talent.
Top Core Responsibilities / Outcomes Expected
As a key leader within Hershey Canada Marketing, the Senior Brand Manager will shape the future of our brands by turning consumer insights into growth strategies, building breakthrough marketing plans, and developing the next generation of marketing talent.
Top Core Responsibilities / Outcomes Expected
- Strategic Leadership & Talent Development: Inspire and develop a high-performing team that continuously raises the bar on marketing excellence, fostering a culture of curiosity, accountability, creativity, and bold thinking that accelerates both business and people growth.
- Portfolio Strategy & Growth Stewardship: Shape the future of the portfolio by identifying where to play and how to win, optimizing brands, products, and channels to maximize consumer relevance, commercial impact, and long-term value creation.
- Media, Communications & Consumer Connection: Elevate media and communications into a competitive advantage by creating connected consumer experiences that seamlessly integrate creativity, culture, data, technology, and digital ecosystems to drive brand love and business performance.
- Shopper & Omnichannel Growth: Reimagine how brands win at the point of decision by developing insight-led shopper and omnichannel strategies that strengthen customer partnerships, increase conversion, and create distinctive consumer experiences across every touchpoint.
- Enterprise Influence & Collaborative Leadership: Lead through influence by aligning cross-functional teams and external partners around a shared growth vision, mobilizing the organization to transform strategy into exceptional execution and measurable results.
- Demonstrated ability to translate consumer, customer, and market insights into winning growth strategies and business outcomes.
- Strong commercial and analytical acumen, with a track record of making data-driven decisions that drive profitable growth.
- Exceptional communicator and storyteller, capable of influencing and inspiring stakeholders at all levels of the organization.
- Proven leader with the ability to build, coach, and develop high-performing teams while fostering a culture of accountability, innovation, and continuous learning.
- Skilled at leading through influence and building alignment across complex cross-functional and external partner networks.
- Experience representing the organization with customers and external stakeholders, building strong relationships that accelerate business results.
- Deep understanding of the Canadian consumer, customer, and retail landscape, with the ability to identify emerging opportunities and risks.
- Strong strategic thinking and problem-solving capabilities, balancing long-term vision with executional excellence.
- Highly adaptable and resilient, with the ability to navigate ambiguity, manage competing priorities, and thrive in a fast-paced environment.
- Digitally fluent, with the ability to leverage modern marketing tools, media, technology, and analytics to drive impact.
- Advanced proficiency in PowerPoint and Excel, with the ability to synthesize complex information into compelling insights and recommendations.
- Demonstrated commitment to personal growth, intellectual curiosity, and continuous development as a marketing leader.
- Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred.
- Minimum 8–10 years of progressive experience in marketing, innovation, or shopper strategy roles, ideally within CPG
More about this job
Responsibilities
The Senior Brand Manager will lead the development of growth strategies, marketing plans, and innovation agendas to drive brand relevance and commercial impact. They are responsible for fostering a high-performing team and aligning cross-functional partners to execute strategic initiatives across the Canadian portfolio.
Requirements
Candidates must possess a Bachelor's degree with a strong preference for an MBA and 8–10 years of progressive experience in marketing or innovation within the CPG industry. The role requires deep knowledge of the Canadian retail landscape, advanced analytical capabilities, and proven leadership skills in complex organizational environments.
Skills
- Strategic Leadership
- Brand Management
- Marketing Strategy
- Innovation Management
- Consumer Insights
- Commercial Acumen
- Analytical Skills
- Team Leadership
- Communication
- Stakeholder Management
- Omnichannel Strategy
- Digital Marketing
- Data-driven Decision Making
- Project Management
- Problem Solving
- Cross-functional Collaboration
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Food & Beverage
- Manufacturing
Keywords
- Brand Management
- Marketing
- CPG
- Innovation
- Strategy
- Omnichannel
- Consumer Insights
- Leadership
- Commercial Acumen
- Data Analytics
- Digital Ecosystems
- Shopper Strategy
- PowerPoint
- Excel
- Stakeholder Management
- Portfolio Management
- Market Insights
- Cross-functional Leadership
- Business Growth
- Marketing Excellence