Analytics Implementation Analyst
- Toronto, ON, Canada
Pay Range: $65,000 - $95,000 · Full-time
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Job details
- Pay
- Pay Range: $65,000 - $95,000
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
Pay Range: $65,000 - $95,000
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.
Purpose: The Analytics Implementation Analyst will support the digital data capture roadmap for the continued rollout and integration of marketing tools across the business, primarily from the Adobe product suite (Adobe Analytics, Target). This role is responsible for defining the guidelines for digital data capture across the business and ensuring that key customer engagements are measured and recorded to our digital data warehouse.
Responsibilities
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.
Purpose: The Analytics Implementation Analyst will support the digital data capture roadmap for the continued rollout and integration of marketing tools across the business, primarily from the Adobe product suite (Adobe Analytics, Target). This role is responsible for defining the guidelines for digital data capture across the business and ensuring that key customer engagements are measured and recorded to our digital data warehouse.
Responsibilities
- Actively engage with Business and IT teams to ensure projects are delivered on time and meet data capture requirements
- Define and design Data Layer objects and workflows and align them with the customer experience checkpoints
- Support ecommerce and UX analytics, IT, QA, and product teams, answering questions and providing direction on THD’s analytics infrastructure and acting as the bridge between business and technical teams
- Execute tag management within tag management systems (TMS) to capture key interactions between the customer and our digital platforms and ensure that this information is available for business consumption
- Support implementation within A/B testing tools like Adobe Target for configuring A/B testing, UX tools, and Site Personalization, including execution of strategies to enhance customer recognition
- Support implementation of third-party marketing tags via Adobe Launch Tag Management System (TMS)
- Bachelor's degree computer science, mathematics, website development or an equivalent degree in a field of study related to the job
- Solid understanding of online marketing and web analytics
- 1-2 yrs. of digital analytics implementation and data capture experience; preferably with Adobe Marketing Suite and/or Google Marketing Suite
- Minimum 1 year of experience implementing and using the Adobe Cloud Platform – particularly Adobe Analytics, Target, Launch/Dynamic Tag Manager and/or Google Marketing Platform – particularly Google Analytics, Google Tag Manager (GTM)
- Intermediate/advanced JavaScript and html capabilities; experience with coding with Adobe plugins and/or Google Tag Manager custom templates preferred
- Understands Digital Marketing KPIs, primarily Customer Experience Measures
- Understands how to gather business requirements and customize solutions to meet requirements
- Excellent communication and interpersonal skills; ability to work well with others
- Strong analytical skills with attention to detail; self-starter
More about this job
Responsibilities
Support the rollout and integration of digital marketing analytics tools, define data-capture guidelines, and ensure customer interactions are measured and recorded in the digital data warehouse. Coordinate with business, IT, analytics, QA, and product teams to design data layers, implement tags and testing tools, and guide teams on the analytics infrastructure.
Requirements
A bachelor's degree in computer science, mathematics, website development, or a related field is required, along with 1–2 years of digital analytics implementation and data-capture experience. Candidates should have experience with Adobe or Google marketing platforms, intermediate-to-advanced JavaScript and HTML skills, knowledge of digital marketing KPIs, and strong communication and analytical abilities.
Skills
- Digital Analytics Implementation
- Adobe Analytics
- Adobe Target
- Adobe Launch
- Google Analytics
- Google Tag Manager
- JavaScript
- HTML
- Data Layer Design
- Tag Management
- A/B Testing
- Site Personalization
- Digital Marketing
- Business Requirements Gathering
- Analytical Skills
- Communication
Benefits
- Semi-Annual Bonuses
- Deferred Profit-Sharing Program
- Paid Benefits
- Home Depot Stock Purchase Discount
- Merit-Based Salary Increases
Visa sponsorship
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Categories
- Data & Analytics
- Technology
- Marketing
- Retail
- Software
Keywords
- Adobe Analytics
- Adobe Target
- Adobe Launch
- Adobe Marketing Suite
- Google Analytics
- Google Tag Manager
- Google Marketing Platform
- JavaScript
- HTML
- Digital Analytics
- Digital Data Capture
- Data Layer
- Tag Management System
- A/B Testing
- Site Personalization
- UX Analytics
- Ecommerce
- Digital Marketing
- Customer Experience Measures
- Digital Marketing KPIs
- Data Warehouse
- Third-Party Marketing Tags
- Business Requirements
- Quality Assurance
- Customer Engagement