Opt. rech.
- Toronto, ON, Canada
The pay range for this position is between $55,100.00 - $62,000.00 · Full-time
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Job details
- Pay
- The pay range for this position is between $55,100.00 - $62,000.00
- Job type
- Full-time
- Apply by
- Experience
- 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Posting language
- English
- Posted
Original job description
Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.
Position Overview
The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.
Key Responsibilities
Research and Implementation
Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
Implement link building strategy and campaigns for homedepot.ca
Partnering
Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Reporting and Project Management
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
Communicate to team and management on project development, timelines, and results
Competencies
Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns
Skills
Strong analytical and interpersonal skills
Organizational skills
Problem-solving and critical thinking skills
Data Analysis
Project management
Direct Manager/Direct Reports
Reports to Senior Manager of SEO
Travel Requirements
Limited
Travel to Toronto Store Support Location when needed
Physical Requirements
Extended Sitting
Repetitive Tasks
Hybrid Work
Remote
Travel to store locations as needed.
Working Conditions
Working in an office setting: computer work, camera on virtual meetings, taking support calls
Minimum Education
University/College degree in a related area of study, or equivalent experience.
Minimum Years Of Work Experience
2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Minimum Leadership Experience
None
Certifications
None
Other Requirements/Assets
Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)
Experience working with Content Management System (CMS) and building/administering content in CMS environments
Advanced capability in MS PowerPoint, Excel, Word, Outlook
Bilingual (English/French) will be considered an asset.
The pay range for this position is between $55,100.00 - $62,000.00
Position Overview
The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.
Key Responsibilities
Research and Implementation
Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
Implement link building strategy and campaigns for homedepot.ca
Partnering
Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Reporting and Project Management
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
Communicate to team and management on project development, timelines, and results
Competencies
Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns
Skills
Strong analytical and interpersonal skills
Organizational skills
Problem-solving and critical thinking skills
Data Analysis
Project management
Direct Manager/Direct Reports
Reports to Senior Manager of SEO
Travel Requirements
Limited
Travel to Toronto Store Support Location when needed
Physical Requirements
Extended Sitting
Repetitive Tasks
Hybrid Work
Remote
Travel to store locations as needed.
Working Conditions
Working in an office setting: computer work, camera on virtual meetings, taking support calls
Minimum Education
University/College degree in a related area of study, or equivalent experience.
Minimum Years Of Work Experience
2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Minimum Leadership Experience
None
Certifications
None
Other Requirements/Assets
Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)
Experience working with Content Management System (CMS) and building/administering content in CMS environments
Advanced capability in MS PowerPoint, Excel, Word, Outlook
Bilingual (English/French) will be considered an asset.
The pay range for this position is between $55,100.00 - $62,000.00
More about this job
Responsibilities
Conduct keyword and competitor research, identify SEO opportunities, optimize website content and landing pages, and implement link-building strategies. Collaborate with content, marketing, product, and technology teams, while monitoring analytics and communicating project progress and results.
Requirements
Requires a university or college degree in a related field, or equivalent experience, and 2–5 years of SEO and SEM experience. Candidates should have experience with web analytics, SEO tools, and content management systems, along with strong analytical, organizational, interpersonal, and problem-solving skills; English-French bilingualism is an asset.
Skills
- Search Engine Optimization
- Search Engine Marketing
- Keyword Research
- Competitive Analysis
- Link Building
- Content Optimization
- Web Analytics
- Data Analysis
- Project Management
- Problem-Solving
- Critical Thinking
- Communication
- Organization
- Content Management Systems
- Microsoft Excel
- Google Analytics
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Retail
Keywords
- Search Engine Optimization
- Search Engine Marketing
- Keyword Research
- Competitive Website Analysis
- Gap Assessment
- Landing Page Optimization
- Link Building
- Search Engine Results Pages
- Content Development
- Content Optimization
- Organic Search Traffic
- Lead Generation
- Web Analytics
- Google Analytics
- Adobe Omniture
- BrightEdge
- Conductor
- Google Keyword Planner
- AWR Cloud
- Botify
- Moz
- Ahrefs
- Screaming Frog
- Content Management Systems
- Microsoft PowerPoint
- Microsoft Excel
- Microsoft Word
- Microsoft Outlook
- Social Media
- Project Management